Report on the Uk Chocolate Industry

3614 WordsFeb 6, 201215 Pages
Report of the UK chocolate industry CONTENTS Introduction.......................................................................................3 Findings.............................................................................................4 • Social Factors............................................................................................5 • Technological Factors................................................................................7 • Political/Legal Factors................................................................................9 • Economical Factors...................................................................................11…show more content…
2001 saw a drop in demand for chocolate. Upon conducting further research as to the cause, it emerged that at this time a report titled ‘a taste of slavery: how you’re chocolate may be tainted’ was published informing the UK chocolate consumer of these facts. Reports noted 200,000 children were working on cocoa farms; at least 12,000 of these children were not working near their families suggesting trafficking was also taking place. Subsequently this caused outrage in the UK which is what lead to the drop in demand and causing the trough in the market. Following these revelations the ‘Harkin-Engel’ protocol was introduced in an attempt to regain consumer faith in the market and re build up the demand. Labelling systems were put into place to assure customers that slave labour was not used in the production and manufacturing of chocolate.(www.wikipedia.org) 2009 In turn this lead to the demand for fair trade chocolates. The chocolate industry is one of the most developed and sophisticated in the world and as consumer demand increases for these products there is still room for manufacturers to tap into this niche market and increase their supply to meet the increasing demand. Technological Factors Worthington and Britton (1994) p.133 describe technological change leading ‘’to the introduction of new products, changes in the methods and organisation of production, changes in the quality
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