Varying Definitions of Online Platform and
Their effects on customers’ behaviors Research
Meichen Qian
University of California, Irvine
HWID# 361
Author note Meichen Qian is now at Department of Social Science, University of California, Irvine. This researcher is a final paper for the Social Science 3A courses. Contact: Meichenq@uci.edu
Abstract
This paper explores five published articles that report on results from research conducted on online platform and the changes they made to the customers’ behaviors. The articles, however, vary in the online platform and physical retail stores. Clemes, M. D., Gan, C., & Zhang, J. (2014) suggest that Beijing, China has significant increasing users in B2C online shopping. Other
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Almost all merchants are already or trying to have their own website to sell their products or services. However, many stores have not clear how they institute the amount of their sales through the online cubes. In my research paper, I focus on to what extend the online platform compete with the retail shopping. There are theoretical research model and practical cases to identify the determine factores of cumers behaviors. Then analyzing how can the side of sell compete the physical stores, and how to occupied the market shares in a short time. Therefore, I will from the possible factors, perceived risk, consumer resources, service quality, subjective norms, product variety, convenience and website factors are the main possible factors, to figure out to what degree they affect consumers’ adoption of online shopping.
Literature interview
In Clemes et al.’s (2014) article covering the empirical analysis of online shopping adoption in Beijing. “At the end of 2010, Internet users in China reached 420 million. the investing in B2C online shopping is not widely practiced and organised. There is a questionnaire gathering information from 435 respondents in Beijing, China (Clemes et al., 2014).
According to this questionnaire, there are ten more times generate indicators for interaction terms. “Self-Identity (β¼.236, po.001) had significant positive influences on Purchase
Intentions, whereas Perceived Deterrents (β¼ .261, po.001) significantly and
At CanGo it is obvious that the Internet has changed how society shares information, communicate, educate, shop and entertain them selves. Cushman & Wakefield conducted an extensive research during 2013 on the “online retail/ecommerce market”. The information published by Cushman & Wakefield is important to CanGo because CanGo’s business is part of the “online retail/ecommerce market”. The report has indicated that the growth has been an average of 18% during the course of three years (2009-2012) as opposed to the growth of the normal or traditional retail sales, which only grew 1.3% for the same period of time.
According to MarketLine, the world online retail market expanded by almost 18% in 2010 and is predicted to reach close to $435 billion in sales. The market is expected to reach a 90% growth by 2015 and exceed $827 billion in sales. Listed in an article “Ecommerce Growth Statistics”, the average amount spent by each consumer is expected to rise from $1,207 per year to $1,738 per person by 2016. That is a significant increase. That shows that people prefer to shop online than going to the actual store in today’s society. Shoppers will spend on an average of $327 billion online shopping in 2016, which is about 45% from $226 billion in 2012. It is very evident that consumers will drive ecommerce into the future; especially e-retail. In just a few years, purchases online will be more profitable than ever, with others products and services available to purchase such as mobile and social allowing consumers to shop to their convenience. For retailers and
The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and
Online shopping is steadily growing in popularity in the US. Retail e-commerce sales in the US
Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.
In the United States, starting salaries for teachers who have completed a four-year degree are far lower compared to many other professions, which also require a four-year degree. In most states, teachers must undergo testing and other rigorous certification requirements, but they are given the same consideration or status as beginning professionals in other areas. Although attractive incentives are offered, the compensation does not compare to the long hours of work and schooling required for a teaching career.
Supermarket e-commerce stores that have altered business practice grow very fast. The popularity of online supermarket increases every year. Keynote’s study (as cited in Hand, Riley, Harris, Singh, and Rettie, 2009, p. 1205) explain that in 2006, the percentage of online supermarkets are higher approximately 35% than previous year. It could be that customers will shop online only in the future if the popularity of traditional stores go down. In addition, many supermarkets such as Walmart, Coles, and Giant are starting to build e-commerce. Online supermarket grow
Geng, Cui, and Liu Qiming. "Regional Market Segments of China: Opportunities and Barriers in a Big Emerging Market." Journal of Consumer Marketing 17.1 (2000): 55-72.Www.ln.edu.hk. MCB University Press. Web. 13 Oct. 2013. .
The bargaining power of customers is high. First of all, the customer size is tremendous globally, which also has an accelerating growth rate in recent years. Customers’ leverage is strengthening as a result of this. Another inevitable factor is that with countless retailors online, there is low switching cost for customers to find other alternative companies that suits their desire to conduct purchases. Moreover, consumers today are more sophisticated. Consumers are less commit to impulsive-buying, yet are more willing to study about product features and evaluate their options before purchasing online. Their purchase pattern can also be hard to learn too.
Online shopping has grown rapidly in China over the last decade, yet there are only a few studies in Chinese context. This research focuses on B2C (Business to Customer) and C2C (Customer to Customer) to identify the factors that affect online shopping intention of consumers in both positive and negative aspects. However, there are some differences exist that influence online shopping intention among different countries. As a result, this essay evaluates the determinants of online shopping intention of Chinese consumers by comparing consumers in other countries, which will give an insight for online sellers to develop more competitive strategies in China.
This research project was carried out to identify the reason for popularity of online shopping, to describe why eBay and Amazon became successful without having a High Street store, to compare eBay and Amazon in terms of revenues and customer’s opinions and to develop ideas on how they could improve their performance
Half of online Americans favor sites for stores that can only be shopped online and the majority of Canadian web shoppers are split between a preference for online-only sites (31%) and those that have traditional physical stores (19%). The list of products and services that are favored by American and Canadian online shoppers is almost identical. Books, clothing and airline tickets are the items most likely tagged for online purchase in the next six months. One-third of online Canadians say they don’t plan on making an online purchase in the next six months, which is more than the one-fifth of connected
Online shopping is a virtual platform in which consumers are able to purchase good and services through the Internet. Founded in 1979 by Michael Aldrich, it has since become a phenomenon that over 70% of the British public admits to have had some form of experience. It is for this reason understanding the process involved with online shopping behaviour is a priority issue for many specialists’ marketers wanting to gain an advantage in the highly competitive and promptly expanding ‘virtual’ marketplace. This desire to gain a solid platform for online sales comes at no surprise given the budding expansion of the Internet particularly in terms of transaction volumes and business penetration. Considering 50 percent of Internet users are
Those in retail shops in the current times are yet to realize the significance of online shopping and the shift in shopping trends in the modern generation. In China for instance over 60% of young fashion enthusiasts have resorted to online shopping as it saves them the hustles of having to travel long distances to acquire the same cloth line that they could obtain and pay for in a click of a button with the convenience again of having the product delivered to their doorsteps (Eisingerich and Kretschmer, 2008).
“Last year two of Alibaba’s portals together handled 1.1 trillion yuan ($170 billion) in sales, more than eBay and Amazon combined. Alibaba is on track to become the world’s first e-commerce firm to handle $1 trillion a year in transactions.”( The Economist Newspaper) Specially, “$9.3 billion worth of orders were placed during the 24-hour “Singles Day” online shopping festival hosted by Alibaba on Tuesday.” (Shao) Why are people prefer shopping online to shopping in-store? Some reasons which need to prove will be offered in this essay.