What was “new” about the New York School?
In this essay I will discuss the texts American Modernism: Graphic Design and Meggs History of Graphic Design
American Modernism:Graphic Design 1920 - 1960 was written by Roger R. Remington Professor of Design at Rochester Institute of Technology. In his book he discusses the American art Modernist movement during the period between World War I and World War II. He discuss how the movement was inspired by historical event but also analyses the elements of Modernism as an art form. Most importantly how these elements reflect common philosophies of the time. Art is used “to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade and perhaps
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Long gone was the Victorian principles or as the saying goes “out with the old and in with the new”. The first means of arts to be touched by the Industrial Revolution was architecture. Crystal Palace in London for example was created using strong glass but at a fraction of the cost. It was seen as Industrial Revolution symbol until 1889. That was until the Eiffel Tower was unveiled leaving America and Europe in shock. The architecture of the Eiffel Tower marked the end of the Victorian era as well as being the the symbol for welcoming Modernism. By the early 1900’s Modernism was also being implemented into typography, though in baby steps. That was until World War I became the reason for the Modernist movement to flourish. Understanding the Modern Art principles help with understanding how the Modernism movement was accepted so easily. The Modernism movement inspiration is embodied in the words of Hans Hoffman “the ability to simplify means to eliminate the unnecessary so that the necessary may speak.” After the war, when cities were ruined, instead of creating ornamental style buildings it was easier to create practical and simple buildings that could be built quickly. The late 1910’s we can see a change in typography, fonts became bigger, bolder more simple, making it
Though the start of the modernisation may trace back to the beginning of Industrial Revolution. “Modernism in the design world did not exist in a fully developed form, until well after First World War.” (Wilk, 2006) Causing the great loss of lives and other countless damage to the world, it reshaped many people’s way of thinking the world. With the inspiration of early avant-garde movement, the modernism began to emerge advocating an utopian future and shared certain core principles by various styles of modernists: rejecting the past and applied ornament; forms follow function, a preference for
"I hope she 'll be a fool — that 's the best thing a girl can be in this world, a beautiful little fool . . . You see, I think everything 's terrible anyhow . . . And I know. I 've been everywhere and seen everything and done everything." (The Great Gatsby, pg. 20) There was a loss of innocence, disillusionment and lack of faith in the American Dream. This became the movement known as Modernism. WWI was the first “total war” in which modern weapons spared no one. The casualties suffered by the participants in World War I dwarfed those of previous wars. The armed forces continued to use old tactics, but had modern weaponry that of which caused a major number of casualties. This war left American’s with a scar on their hearts, and in their minds. WWI changed the game completely, and after the massacres that occurred during the war, and the complete and utter destruction that was left behind, caused uproar in American values and principles. This was the start and basis for the Modernist movement.
Both during and after this period of pop and consumerist development, a change in designoccurred. The American design profession was developed in the late 1920s when people realised that
Moreover, I explained how each image is an example for the core principles of modernism as mentioned in the overview. In brief, modernist design is innovative. Space, form and structure is based on the functional requirements. Designs became simple and without overwhelming traditional aesthetic concepts. Therefore, technology together with simpler design made the product easy to be mass produced. After the first World War, designers in central Europe intended to change the world for better through art by rejecting ornamentation as it resembled of the past generations whom withstood the unpleasant effects of war and poverty (Smith, 2005). Dormer (1993) writes that:
During the nineteenth and twentieth centuries, changes in the dynamics of society caused intellectuals to question the traditions of everyday life. From religious views to the arts of literature, traditional values and forms were rejected, thus defining a line between the two time periods, which can be considered as the start of the Modern era. Also known as Modernism, the modern era used literature as an outlet for expressing the thoughts and feelings of the time. Modern texts use city life, industrialization and globalization, and ironic and satirical themes to showcase their bleak outlook on life post both world wars. The nature of these events are aspects of society
To fully appreciate the differences and similarities between Postmodernism and Modernism, it is required to understand exactly what they are. Modernism is the term we give to the accumulated creations and activities of designers in the early 20th century, who had the theory that traditional forms of literature, religion, social organization, and most of all, art and architecture, had become outdated in the new social, political, and economic environment of a fully industrialised world. One of the main characteristics of Modernism is self-consciousness, which typically caused exstensive experimentations of form and function. The creative process of generating work was also explored, forming new techniques in design. Modernism rejected all ideology of realism and prefers to reference and parody works of the past. Postmodernism, on the other hand, is a radical rejection of Modernist design. Taking place in the late 20th century, it is a movement in art, criticism, and architecture that disputes the majority of modernist tendencies. The Postmodernist analysis of society and culture lead to the expansion of critical theory and advanced the works of architecture, literature, and design. This entire re-evaluation of the western value system of popular culture, love, marriage, economy, that took place from the 1950s and 60s, leading to the peak of the Social Revolution in 1968, is commonly referred as Postmodernity which influenced postmodern thought, as opposed to the term
If today modern American and European art are among the most studied topics in the history of art, it is definitely due to the work and life of Alfred Barr, and his exhibition and catalogue of “Cubism and Abstract Art” 1936. His understanding of modernism shown in the chart that accompanied the exhibition as a visual tool for creating a logical understanding of the transcendence of the movements and their developments which helped to create a pure modernist style. This is probably one of the most significant accomplishment of Barr so far in his life, for creating an understanding for a civilization as he gathered all of his
Going from long skirts and traditions the youth are beginning to radically change our culture creating controversy. This era is where many of our traditions that have never been questioned before are being put to the limits by our growing youth. We used to be a culture of women covering up, planned dates, horses and buggies and everyone attending church. The war is over and everything is changing, so the real question we must ask is, is it actually bad? First of all planned dating and seeming improper to mingle between the sexes is old and does not allow the youth to choose the right person that they want to spend the rest of their life with. Women throughout creation have always been forced to cover up and seem ‘ladylike’ but now the youth are showing that women have the freedom to act as they please. Finally, religion has always been something everyone believes but now with the new theory of evolution we should allow people to choose for themselves what they want. Therefore the youth are not merely destroying our
‘Modernism’ is derived from ‘modo’, a Latin word which means “just now”( Philosophy Basics. n.d.). Modernism, in its broad explanation includes the different movements related to art in the Europe, initiating from the end of the 19th century till the beginning of 20th century (Design History Mashup, Philip S. , 2008). These latest European movements developed to reject the conventional arts of the previous times. The public, who showed initial controversy to the new ideas, gradually acknowledged them. A major portion of these European movements and the public and political protests were
It is the new decade after the end of world war two and modernism is a well-established
Examining, reflecting and commenting on the nature of reality was key to the modernist movement. Modernist authors, poets, painters – artists of all kinds – were very concerned with notions and conceptions of reality, often exploring shifts and changes in reality in their works. The modernist period was characterised by shifting realities in other ways as well – as the concept was explored across a variety of art forms, many cultural and structural shifts were occurring within society. “Making it new” was the primary goal of the modernists – rejection of convention, whether it be the disintegration of belief in traditional political and religious power structures or the introduction of experimental, new literary devices and techniques, these
Modernism was a movement that was developed during the late nineteenth century and early twentieth century. Modernism developed due to the changes happening in societies at the time. Around the late nineteenth century and early twentieth century there was a rise in the industrial society’s where there were advancements in technologies and machines, and a rapid growths in cities. This lead to a change in cultural trends and philosophies, which is known as modernism. Modernism was well known for the rejection on traditional way, such as the arts and beliefs. It rejected the idea of realism and religious beliefs. During these years modernism could be distinguished by two aspects, High and Low Modernism.
Graphic design started many years ago. Over time, graphic design skills changed, as well as the implementation of ideas. Different designers from around the world practiced design, and each one had their own way. Designers’ experiences helped them to do more modern work. Some of them brought new ideas to graphic design and developed it. There are many professional designers, but Herb Lubalin and Alexey Brodovitch deserve to be known in the history. They bring creative and modern ideas to the art deco movement.
The Modernist Period was first a reaction against the previous Victorian culture. Intellectuals and artists of the 20th century believed that the previous era’s way of doing things was a cultural dead end and they wanted to break away from traditions.
“Modern painting, breaking through old conversation, has released countless suggestions which are still waiting to be used by the practical world.”(Gropius) The birth of modernism and modern art goes back to the Industrial Revolution, a period that lasted from the 18th to the 19th century, in which rapid changes in manufacturing, transportation, and technology profoundly affected the social, economic, and cultural conditions of life in Western Europe, North America, and eventually the world. Before the 19th century, artists created art pieces for wealthy people and institution places like the church where they can create art works about storytelling of religious or mythological scenes . These arts were there to instruct the viewers.However, this changed when during the 19th century many artists began to create works that were about people, places, or ideas that interested them, and of which they had direct experience. With the popularization of the idea of a subconscious mind, many artists began exploring dreams, symbolism, and personal iconography as avenues for the depiction of their subjective experiences.Challenging the notion that art must realistically depict the world, some artists experimented with the expressive use of color, non-traditional materials, and new techniques and mediums.