Retailing Characteristics of Fast Food Stores and Their Impact on Customer Sales and Satisfaction

Burger King and Wendy’s are among the top fast food chains in America, but this fact doesn’t elude either chain from having their negative and positive features. Burger King is cheaper, and has a wider assortment of food than Wendy’s, which makes Burger King more desirable to many Americans. What Wendy’s lacks in diversity, and lower priced food when compared to Burger King becomes irrelevant due to the higher speed and superior quality food they offer. Both qualities of Wendy’s help to maintain equal competition between the two in the fast food market of America.

In the United States, their are about 1 million outlets (stores), and numerous amounts of online retailers that sell items to the public. The demand in this industry is primarily driven by spending and interest rates. Due to this fact economic health affects consumer confidence and spending. But overall there has been a consistent trend of sales in the sector as a whole. Overall in the United States, the industry has a combined revenue of about five trillion dollars. Revenue (in current trading dollars) for retail trade in the US is to forecasted to grow an annual compounded rate of five percent between 2015 and 2019. In addition, total United States retail sales increased 2.1 percent in the first ten months of 2015 compared to the same period in 2014.

The economic success of retailers greatly depends on their ability to reach customers and meet customer demands in ways that is convenient for the customer. No longer can retailers expect customers to only shop at their retail stores. Retailers are required to provide customers with the multiple shopping channels and flexible fulfillment options that they demand. Companies who fail to do so will see their customers take their business to competitors who are both willing and able to serve customers based on consumer demand (xxx)

The development of dedicated distribution systems by the large integrated retailers. The development and application of scanning systems provided the necessary information for the supply chain to be reversed from 'producer push ' to 'consumer pull '. A consequence of this process is the decline of traditional wholesalers and cash and carries that has the effect of further disadvantaging small retailers. The emergence of retail chains as national brands

Retail industry depends on their supplier which thus indicated that supplier within the industry have a high bargaining power. The supply chain agility of chain stores has improved over the past several years, as evidenced by their ability to increase inventory turnover by 2.6% per year between 2002 and 2008. The largest discrepancies between chain and non-chain stores regarding inventory turnover growth occurred in the home electronics and appliance stores, computer and software stores, specialized building materials

The retail industry has always been a large portion of the U.S. economy. In 2012, the industry had nearly one million stores and accounted for four trillion dollars in revenue. An estimated two-thirds of the U.S. GDP

Chic-Fil-A is a fast food restaurant I often chose to go to. As soon as I walk in, they have a greeter welcoming you to their establishment. To keep orders organized by asking for your name to be able to call you when the food is ready to be served. Their restaurants are always kept clean and tidy and they provide hand sanitizer wipes for the kids and their families. Their website has an option for customers to contact them by leaving feedback, but I did not see an email as another option for customers to use. It’s not difficult to get in touch with them by phone if you have questions or concerns. They also offer catering services for parties, which is a service that many people have used. The only annoyance would be the long lines inside

In the midst of America's integration within the overall global economy, the consumer now has a very important role. Consumer spending is the foundation of the American economy. With consumer spending, our nation will falter due to lack of employment, less tax revenue, and lowered quality of life. As such, consumer spending accounts for nearly 70% of America's GDP. Retail spending is a major portion of this spending. Retailers must prosper for America to prosper. One such company that is leading the retail industry is that of Macys. Below is a

Abstract—This report presents how globalization has impacted Amazon throughout the years, and how it still does impact it today. In addition, we will show you how through effective management, supply chain and innovation management, Amazon has used globalization as an advantage to become one of the most successful companies of our era.

The global supply chain in the retail industry has witnessed changes and shifts which have led to opportunities and challenges for the involved players. This has occasioned shifts in trade and consumer behavior patterns. Among these are global growth patterns brought about by explosion of more cities and thus growth in infrastructure. There have been flexible supply chain trends which have enabled retail operators to adapt effectively to unexpected circumstances and changes. Moreover, globalization has changed the way retail supply chain is managed as more mature markets emerge to provide logistic and standard solution needs of the businesses. Conversely, near-shoring has

It shows that between 2004 and 2007, total retail growth was only 4.6% while online retail was increased by 130% (The Times 100, NA) (Table 5). With no doubt, it seems more difficult for retail shops to survive, but Lindquist (2002) stated that shoppers prefer to integrate internet shopping with other forms of shopping (Lindquist et al., 2002). The supply chain of Topshop and its changes can help us to understand how retail shops nowadays adjust its position in the

The economies of scale in the retail industry are huge. All of the companies in this industry have first mover advantage. Many of the competitors in this industry already have immense and diverse relationships with many of the suppliers they obtain and any new competitor will have a tough time trying to squeeze into the dealer network in order to establish themselves as any type of threat to another retailer.

The shifts in the jeans manufacturer Levi Strauss’s global strategy could vividly demonstrate how global sourcing strategy works and affect its supply chain. At first, the company was created in the USA. As it developed and became a global company, they began to employ workers all over the world. However, in face of fierce competition, Levi Strauss started to shift its operation to lower-cost countries in the late 1980s. By the year 2003, Levi Strauss closed the last four plants in North American and ‘has become an entirely offshore producer’ (Dicken 2011 p.318). The German fashion company Hugo Boss also provides similar example. In face of high production cost, namely high labor cost in domestic market, more and more fashion retailers choose to outsource their production. Moreover, some fast

“Considering present market conditions and the way in which industry demand fluctuates nowadays, firms willing to remain operationally efficient will become more reliant on supply-chain management, This is one of the main reasons for which Wal-Mart has been capable of growing at an annual rate of 15.4%.”（Aleksandrov）

Globalization is “the integration of economies around the world through the movement of goods, services and capital across borders” and is a dynamic process through which companies, corporations and organizations leverage their strengths, magnify their reach, and decrease costs by outsourcing multiple business processes (IMF Staff, 2008). The globalization of Starbucks’ supply chain played a crucial role in attaining organizational success, having a significant impact on its business operations. This report aims to analyze the challenges that globalization presents in a constantly evolving market, and evaluate the solutions that Starbucks has implemented to manage these challenges.