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Rick And Morty Advertisement Analysis

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Imagine a grandpa barging into his grandson’s bedroom at four in the morning while human sized slobbering hamburgers continue to enter the bedroom. This is the basis of the thirty second Hardee’s commercial aired on youtube and Adult Swim. The ad heavily relies on the comedic factor of the cartoon characters from the hit TV show Rick and Morty from Adult Swim. The ad uses literal and arrangement elements, comedy, and the rhetorical triangle to appeal to the audience to get them to want to dine at Hardee’s with their new hamburger. The Hardee’s Rick and Morty advertisement starts with a shot of Morty, the young boy, in his bedroom which is mostly clean but you can see that the walls and ceiling are dirty and guck is seeping through it. Morty’s …show more content…

One by one, the life size hamburgers walk in slobbering on the floor. After this segment, a Hardee’s real photo ad of a hamburger shows up briefly. Many literal elements are visible during the cartoon segment of the video ad. Color is depicted and is for the most part has a range of colors used but the colors are primarily muted combined with a few pops of reds. Lines are very curved on every “living” thing in the cartoon, but lines to depict the room outlines and furniture are straight. Since it is a cartoon, there is not much texture as a whole except for elements that crease like blankets and clothing. As for spacing, objects are tightly packed and cluttered, which creates little space especially after the hamburgers occupy the once open space. Along with literal elements, there are also many arrangement elements in this commercial. Since the commercial is set in only one room and one angle, it is in one point perspective. The commercial opens in Morty’s bedroom where the audience can only see three walls to see all the action and Rick flies in and yells and they have dialogue with each other but never address the audience which makes it in third person. Most of the emphasis is put on the big slobbering

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