Imagine a grandpa barging into his grandson’s bedroom at four in the morning while human sized slobbering hamburgers continue to enter the bedroom. This is the basis of the thirty second Hardee’s commercial aired on youtube and Adult Swim. The ad heavily relies on the comedic factor of the cartoon characters from the hit TV show Rick and Morty from Adult Swim. The ad uses literal and arrangement elements, comedy, and the rhetorical triangle to appeal to the audience to get them to want to dine at Hardee’s with their new hamburger. The Hardee’s Rick and Morty advertisement starts with a shot of Morty, the young boy, in his bedroom which is mostly clean but you can see that the walls and ceiling are dirty and guck is seeping through it. Morty’s …show more content…
One by one, the life size hamburgers walk in slobbering on the floor. After this segment, a Hardee’s real photo ad of a hamburger shows up briefly. Many literal elements are visible during the cartoon segment of the video ad. Color is depicted and is for the most part has a range of colors used but the colors are primarily muted combined with a few pops of reds. Lines are very curved on every “living” thing in the cartoon, but lines to depict the room outlines and furniture are straight. Since it is a cartoon, there is not much texture as a whole except for elements that crease like blankets and clothing. As for spacing, objects are tightly packed and cluttered, which creates little space especially after the hamburgers occupy the once open space. Along with literal elements, there are also many arrangement elements in this commercial. Since the commercial is set in only one room and one angle, it is in one point perspective. The commercial opens in Morty’s bedroom where the audience can only see three walls to see all the action and Rick flies in and yells and they have dialogue with each other but never address the audience which makes it in third person. Most of the emphasis is put on the big slobbering
These commercials featuring flavorsome char-broiled burgers with a delectable hand crafted bun sold at a local fast food joint appeal to me, they make me crave the product. This being said they achieve their goal to convince me I need the product they are promoting. Soon I find myself in line ready to purchase one of these fine burgers, I order a meal and anxiously hand the cashier money. I sit down ready to calm this beast in my stomach. I open the packaging to find a burger sloped together, it looks like a 2nd graders arts and crafts project. Soon I begin chowing down on the burger attempting to satisfy the craving. Halfway through my endeavor of the not so flavorsome burger I begin to feel disgusted. This isn’t the first time and it will probably not be the last. But why? Why do I fall for this multiple times? Maybe megaphone guy has drowned me with his brain deadness. Then I realized I’m getting dumber.
What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.
The use of specific lighting in the Doritos ad employs pathos to convince the audience to buy the chips. When the audience sees the ad, their eyes are automatically drawn to the bags of the Doritos in the center of the picture. While the center and top of the ad is well lit, the light fades out toward the edges to force the audience to focus on the brightest part of the ad, which is the bags of Doritos. All the audience is able to
The Other technique helps English language to convey messages, meaning and depth in our writing. The Hungry jacks advertisement uses other techniques to sell their product. Hungry jacks uses (twosdays) in their advertisement as pun for you can only get the double offer on a Tuesday also in this ad the (frozen letters) are the same colour as ice because it attracts people to the product and they think its going to be cold and frosty. To promote the outlaw burger their used brown and orange colures to attract the outback look. The Mc Donald’s advertisement uses other technique to sell their product. Mc Donald’s uses Aussie BBQ lamb in advertisement as (new idea) for you can come into the store and experience the new burger. Both of these techniques
To summarize, the commercial starts with the ringing of a phone, the call is to 911. The woman on the other end is calling for a pizza. The 911 operator is confused and makes the clarification that this is an emergency line. She understands, but continues placing the order. The tone of the operator becomes one of agitation. He continues to ask if she has an emergency, then realizing she has someone in the area who is monitoring her, making her unable to speak up. Once the realization is made he helps her by sending officers to her location, she is not able to stay on the line and she hangs up. Throughout the phone call, there are no faces. The walls are painted with dull colors. There are books strewn across a disheveled rug, a leaky faucet running over a cascade of dirty dishes. Followed by a bed, and a fist-sized hole, the last visuals provided are of a staircase lined with photographs with one single frame missing, and the missing frame on the ground broken. Next, white words affront a black background, “When it’s hard to talk it’s up to us to listen.” Every color in the commercial is obscenely dull, nothing pops. It is on purpose, so the viewer only focuses on the big pictures: the broken picture frame, the hole, and the dirty dishes.
A strong healthy dog is pulling a wagon of a pretty bag of dog food that looks healthy and tasty. The dog food sets perfect and looks great in the wagon. The little puppy is pulling this big wagon of dog food up a steep winding road, to show his strength from eating Beneful dog food. The wagon with the dog food in it says “Incerdibites Bring out the incredible in your small dog. The advertisers attended audience is anyone who owns a small dog. The ad also says “it’s not the size of your tail it’s how you wag it. That statement is saying even though it’s a small puppy. It’s how they wag it by being happy if they eat the right dog food. This ad uses a lot of detail and color, which really makes it stand out. They use a very pretty back
To start with, in the first couple of scenes of the commercial, an animal is following a person around. In the following scene, two people come face to face and they talk about the animal’s name. Then, there is a flashback scene explaining the name of the animal. Towards the end, the commercial advertises its product with an animal in different ways. At the very end, there is a flashback scene of a human and an animal.
The next memorable ad in the campaign takes a different twist, because rather than promoting auto insurance, it promotes home insurance. In this scenario, a group of young men are sitting at home when a baseball suddenly breaks through the homeowner’s window. As his friends begin to freak out, the homeowner maintains the same relaxed attitude as the female from the previous example and recites the magic jingle. Seeing his friends in shock as an agent magically appears he encourages them to recite the jingle and make a request, which they follow by asking for a sandwich, a pretty girl, and a hot
This scene was written to represent a Carl’s Jr. Advertisement. The ad
The television commercial was telecasted in November 17, 2008 (11 years ago) through known as banned comedy type commercial. It’s a controversial ad produced by Pepsi co where a kid tried to get drink from vending machine included both Pepsi and coke. He put down 2 cokes under feet and reached the higher button to get Pepsi. At the very beginning this advertisement was telecasted in TV channels but after imposing new advertising law this ad banned.
In recent advertisements, Chipotle emulates the Ronald McDonald Campaign, by the appearance of the characters and scenery as something from a children’s book. This sentimental appeal seeks to connect the audience to their childhood, recalling a time in which all was right with the world. Specifically in Chipotle’s “Scarecrow” advertisement, Chipotle associates a children’s character with their product.
Different strategies are used in all advertisements. Every aspect of the advertisement is strategically planned to appeal to the audience. For example, an advertisement that does a great job of using sex appeal to reach its audience is “Carl’s Jr all natural burger”. This ad appeared during the super bowl forty-nine, and it was a big hit. The ad features ,22-year-old model buxom, Charlotte McKinney. Throughout the video it shows her walking through the town and appearing as if she is nude. She gets all the attention from the guys in the town as she saunters past. in one scene there’s a man reaching for a tomato as she walks by, she turns around and gives him a flirty look and it emerges as if he is grasping her gluteus. At the end she appears in a bikini nearly nude “I love going all natural,” she purrs, opening wide to take a bite out of a big, juicy, “all natural” hamburger. Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
Advertisers create commercials to connect the viewer to the product, through psychological appeals and further persuade them into believing the health food scam of the fast-food chains (Bovee 360). Subway has mastered the art of appealing to consumer emotions when regarding health. Their commercial “Friend of Jared”, proves Subway promotes the healthy food image but deceives the public with its actual product. The commercial is set in a baseball field on a nice day. The actors are participating in an amateur game and appear happy and full of energy. They quickly introduce the characters by flashing their name and amount of weight lost in the middle of the screen. While this is taking place the background jiggle sings, “join the Subway family now… it’s not too late the only thing that’s missing is you!” (YouTube Video). Once the jiggle concludes it flashes to pictures of Subways product, showing a rather large sandwich. They advertise the Subway sandwich having only 6 grams of fat, however, in tiny print at
We see advertisements and commercials all the time in our daily lives. Sometimes, though, more often than not, we over look things that might be presented to us, without even realizing it. A McDonald’s advertisement is something everyone is familiar with. Whether we are ignoring the subtleties that are hidden in the advertisements message, or we are paying attention to the tricks that are being used to draw us in, McDonalds knows how to make an effective ad.
Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.