Role Of A Business Relations ( Pr )

: The Public Relations game is fast changing. The industry has been found to be intimidating in its approach, especially for those who do not practice it. PR is no more cut and dry it used to be in the past. In the current scenario, the domain is all about maintaining focus on the art and science of creating and promoting favourable relationship with the public.

Ever since Bernany’s work, public relations have continued to become a vital part to businesses success, as the field continues to grow. While this progression has occurred, different public relations functions also have developed. Specifically,

Public relations is a very cost efficient way to display the product compared to my own advertising of the product and costing a fortune to pay for something when I might not even get my money back out of it. I am going to use company news, promotional events, and sponsorship programs this way I can reach a larger scale of an audience at relatively a fraction of the cost it would take me to pay for my own marketing.

I do not know much about public relations (PR), but if I can attempt to put it in a single definition it would be the communication or process in connecting to the mass media. The mass media is any consumer, voter or supporter of that particular company or person. When I envision what a person might do in a career in public relations I immediately think of Olivia Pope from ABC’s popular show Scandal. Public relations is involved with creating press releases, curating charities and essentially anything that will helps improve that business’ brand or that party’s’ image significantly. Unlike a management position, public relations comes in and consults during a crisis or scandal that affects the public and leaves when the situation is resolved.

2. Advocacy: Since a public relations professional works as an advocate for the public, it is important to provide the public with pertinent information so that people can make informed decisions. For instance, when presenting information to the public, it's important to provide views from different sides and/or people, as well as all of the relevant facts.

Public relations are unlike other means of publicity, such as advertising and marketing. However, companies tend to push public relations to the side to focus more on those methods. Public relations are earned exposure, while

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

Public relations (PR) is essentially the practice of managing the flow of information that goes on between the people and a particular organization. Public relations in some situations provides organization or individual trying to gain exposure to people involving topics of public interests, issues and news items that do not require direct payment. The main purpose and aim of public relations done by a company or an organization mostly is to persuade the public, investors, partners, and other stakeholders to maintain a proper image and goodwill about it.. Some of the frequent and common activities that come under Public Relations are speaking at conferences, industry awards functions, press confrences, and employee communication.

The public relations industry is very different from advertising. While advertisers pay for exposure and visual aids, PR specialists use language and conferences to earn the trust of the public. According to the Public Relations Society of America “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” PR specialists are image shapers and storytellers that can be used to enhance, protect, and build reputations through any form of media or self-created production. If the news is bad, they formulate the best response to reduce the damage. Their job is to create positive publicity for their client as well as enhance their reputation.

Public relations is the contrary of marketing. In marketing, one pays to have their communication positioned in a tabloid, television or broadcasting. In public relations, the editorial that landscapes one’s business is not funded. The journalist, whether radio or newspaper, composes about or movies one’s business as an end result of data he or she established and investigated.

"Public relations is the management of communication between an organization and its publics." (Grunig & Hunt's, 1984)

Public relations is a term used to describe the act of building relationships between organizations and the public. These relationships are mainly for the benefit of the organization. Public relations practitioners often find ways to help the organizations that hired them in making said organizations appeal to the public in a way that makes the public trust them. The public relations sector of any business has become a vital part in both the general wellbeing and reputation of the organization. Mutually beneficial relationships are built between corporations (or organizations) and those public relations practitioners in order to increase profits and awareness of the organization. Public relations practitioners also have the responsibility of analyzing and interpreting any issues – such as public opinion and trends of the society – that might have both a negative and/or a positive effect on the organization in order to find ways to encompass those situations and make the best out of them.

In order to identify the issues that the MNCs are facing regarding the PR exercises, the participants were asked about the issues faced by their companies while conducting the PR activities in home and host countries. It was found that the 39% participants’ companies have to face misconceptions about the company and products among the public due to which public become hesitated and non-interested for developing trust on the company. 21% companies’ representatives mentioned that their company face problems in understanding and realizing the change of public interests and requirements with respect to the time while 40% companies’ representative mentioned that their company have to face lack of appreciation and response by the public on the PR programs of the company. As Alon et. al. (2010) stated that these issues can be perceived as the significant issues for the MNCs and the appropriate solutions should be found to resolve the problems.

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.