Rolling Meadows Golf Club Case Study

It is unknown when the game of golf originated, but it is believed that people began playing in Europe during the middle ages. In the United States, golf was a sport primarily played by the wealthy individuals until tournaments began being televised. Since then, golf has grown to be a very lucrative industry with over 27 million golfers nationwide by the end of the 1990’s. “Competition in the Golf Equipment Industry,” a case study written by John E. Gamble of the University of South Alabama, is an overview of the problems currently facing major companies in the golf equipment industry: technological limitations (due to golf’s governing organizations), a decline in the number of golfers,

Islington Golf Club has a unique feature, a walk-on tee time system. Not many golf courses use this type of system, most golf courses you have to book a tee-off time. This system gives members a chance to socialize and interact with one another, which many members valued. A lot of people in this busy economy would love to show up on a golf course whenever they wanted and have a tee-off in reasonable time.

     Each part of the facility has it’s own distinct attitude. There’s a golf simulation section where customers can choose between 9 different upscale courses. They even sit in a clubhouse-like section when waiting for their next shot. The entire operation of the golf simulator is so successful it is necessary for the customer to make a tee time 1 to 2 days in advance.

The older generation, who has played a large role in the game of golf, has begun to surpass the age of playing 18 holes on a full length course. Baby boomers are taking a step back and are seeking other opportunities to keep them active. Various clubs across the country are adapting to this by providing recreational substitutes to those who are reducing their golf activity to greatly boost the chances of having all of them remain active, dues paying members.

He says, “Don’t worry about anything, just trust in the work you’ve put in and go compete.” These dark thoughts of failure and doubt are now replaced with much warmer memories. I begin to reminisce about the years of long hours practicing and grinding in order to get to this moment. I think about all the time that I’ve spent with my friends that were on the same mission that I was as we played the game we loved from the time the sun popped up in the east and fell down over the horizon in the west. I am much more calm now as I take the tee and our round begins. I look to my fellow competitors and I see many of the same mistakes that I make. This gives me comfort in knowing that even though they do have a prestigious past, the golf ball doesn’t know

Master and beginner golfers alike can hit the connections on two courses or go to the practice focus or golf foundation for one-on-one direction. Society fans can exploit wine samplings, culinary classes, and day by day voyages through the resort's $45-million private craftsmanship gathering, while nature devotees can investigate the Wildlife Academy with its petting zoo. The Adventure Center, a Mecca for high-vitality visitors, contains a rough terrain driving institute, climbing divider, ropes course, paintball, and smaller than usual golf; the WildSide diversion emporium, with its knocking down some pins back road, arcade, and fascinating winged creature environment, is additionally a decent alternative for dynamic families and gatherings. Sports devotees have their decision of tennis, fly angling, and donning muds in the hotter months and skiing, snowboarding, and snowshoeing amid winter. What's more, swimming, shopping, and horseback riding are accessible on location.

The course moves quickly and takes an average of 3-4 hours for 18 holes. Helpful and friendly rangers are on hand to move groups along quickly, and many rounds are started with a ‘shotgun’ in order to keep games flowing.

Trained and developed associates on customer experience standards, register procedures, and proper front line procedures and controls.

In, My opinion Questions are not as appropriate as it should be. Since the first priority of every golf-club is to provide better Golf service. However MGCC service was not meeting the expectations of members for golf-club and also dining services. Questions were very general and can't make any profitable final decision for MGCC by survey's result. Since, most of the questions are very broad and not including or asking the major issue. Although dining is very important for MGCC but the most of surveyed question were related to dinning rather than

Our town is notable for having several interesting golf courses. For those residents whose interests lie in other pursuits, those courses are a waste of large quantities of otherwise useful space that could be better used to construct another mall or store. For the golf enthusiasts among us, however, the preponderance of courses is a delightful benefit of living in this otherwise uninteresting locale, where the only saving grace is the plentiful supply of interesting people.

Callaway Golf Company is considered a leader of the golf equipment industry through its development of technologically advanced golf clubs that compensated for the most amateur players with poor swings and helping them achieve a better golf game with the introduction of Big Bertha in 1990 and launched Callaway Golf Company forward at great speed into notoriety of the golfing community (Gamble, 2000). This analysis will thoroughly dive into the many parts of the case of the Callaway Golf Company.

With the product differentiation being one key to Callaway’s success, the next focused on the consumer knowledge of the piece of equipment. New technology is good for the golfing community, but if no golfer is aware of the product or how to use it to its fullest potential, the customer will quickly become dissatisfied. The CGC used television, golf magazines, trade publications, and word of mouth as its primary forms of advertising. The company also endorsed professional golfers on all five major tours (PGA, LPGA, Senior PGA, European PGA, and NIKE) as a vehicle to promote its products. CGC used these professional endorsements more as a validation of the effectiveness of the product in its marketing campaign.

Unfortunately, the golf industry is out of balance with the number of courses (supply) outweighing the number of golfers looking to play a round of golf (demand). Course owners struggle to attract rounds. In order to stay competitive in today’s market, you need to have differentiators that set you apart from your competitors. This module enhances the golfer’s experience at those courses that have it and they have a decided advantage over the competition with all other things being equal. If you are looking to attract more rounds, use the Golfer Experience Module to make the round more enjoyable resulting in more rounds and revenue.

| Weakness * A lot of other Golf courses * Older course * Members not pleased

“Callaway’s customer service department was viewed as a critical component of the company’s overall level of differentiation.” (p. c215) Even before handling any customer service inquiry, each customer service representative received eight weeks of training since the entire customer service staff was empowered to make a final decision regarding a consumer or retailer complaint or warranty claim. In other golf