Sakae Sushi Analysis

Who would have ever thought a small amount of rice with raw fish on top of it would become so popular across the world? Sushi’s fame jumped an ocean across and became popular in the USA. Many factors contributed to its popularization and has helped make its place in the American cuisine. As time passed by, the simple creations of sushi evolved to complicated combinations and eye catching presentations today. This change was welcomed because it gave a new perspective of the dish, giving it a new face.

Chopstix Chinese Restaurant is a family-owned company founded in the early 1990’s in response to the changing social trends in Kenya. As the average customer was now becoming more sophisticated in their tastes, Chopstix, in turn, introduced a sophisticated variety of Cantonese cuisine for all customer demographics. The restaurant’s excellent location between the city centre and affluent residential suburbs, together with efficient

The typical diet of the average Japanese citizen is much healthier than that of an average American citizen. The Japanese diet is vastly different than the common western diet in terms of ingredients used, portion size, preparation, and relationship between its users and their food. While Americans commonly opt for unhealthy food high in calories, fat, cholesterol, and sodium, many people of Japan benefit from their healthy choice of rice, fish, vegetables, and soy products. The Japanese style of preparing and serving food is also very intricate and deliberate, which encourages diners to truly appreciate their food, instead of rushing through each meal without much thought, as done in the

After I seat myself, the waitress serves me a cup of water and presents me a menu. Everything on the menu is written in English. Each item on the menu has a picture and its main ingredients. I notice that some Japanese diners are looking at a menu which is written in Japanese. I guess that there are two editions of the menu. This is considerate. Main dishes on the menu include sushi, tempura, udon, and sashimi, as well as seafood and soup. Drinks include famous Japanese Sake and Shochu, wine, cocktail, and some non-alcoholic drink. I order Sashimi, salad, and vegetable Tempura with rice and mushroom miso soup. When I am waiting for my dishes, I notice that most of the waiters are young girls, but there are also some male waiters. The chefs are male Japanese. The service there is good and efficient. Waiters serve diners with smiles and often refill the cups for diners. Although it is during the rush hour, they serve quickly. My dishes are presented after about 10 minutes. The dishes look nice with bright colors and delicate layout. The tempura is crisp and delicious but not greasy. The Sashimi is fresh and

Japanese people show great pride in their heritage and they use their food as a form of expression in order to show their cultural heritage. The Japanese focus on the small things in their cuisine that helps make such a large impact in the quality of the food. The country takes pride in their food and uses it for various symbolic reasons. Sushi and pride both have a large correlation in Japanese culture. Their attention to detail is also used as an advantage in order to show people all around the world as to why they are known for their wonderful cuisine. Sushi is pivotal in showing the identity of the Japanese people. Various factors play a role in sushi, such as; the geographical location of

reasons why this restaurant is so successful is the fact that people who eat here enjoy the

Together, they developed a new menu around freshness. Next, “wood-fire grilling” was introduced, as research showed it was the most preferred way of cooking seafood. This was a very effective way of repositioning the brand, as it helped to shift perceptions away from the fried foods of the past to the new fresh preparation methods. Furthermore, “grill masters” were introduced, and the position quickly became the most prestigious job in the restaurant. This was also highly effective, as it added a higher quality feel to the food, and served a dual purpose as the centerpiece of the marketing plan in 2011. In addition, a fresh fish menu was provided to consumers, separate from the main menu, which highlighted the daily catch. Finally, select ingredients were upgraded and restaurant locations were remodeled in order to strengthen the perception of top quality and freshness, while appealing to consumers other senses.

Training always has to be consistent for your staff to understand the menu and to be ready to give answers at any point of time. Quizzing your staff on food pairings, general knowledge and service standards regarding the menu will always assess their knowledge. Marketing Plan The competition among restaurants is fierce, and there is a need to give your all to be successful.Here are some clever marketing ideas and strategies that promise to help to improve the business and get attention from growling stomachs everywhere! Create a restaurant website and Hire a professional photographer (or DIY) to create beautiful photos that appeal to foodies: We all know the importance of internet presence and the role of stunning food pictures in attracting the crowd to our restaurant. Thus, it is necessary to have a beautiful website featuring the restaurant which highlights the food items being served in the restaurant, so that the target customers get to know more about the location. Create a customer loyalty program, using apps such as Belly, LevelUp, LoyalBlock, or Perka. : Customer loyalty programs are a huge business boosters in the present

The 2011 documentary Jiro Dreams of Sushi by the American director David Gelb is about an 85-year old sushi master named Jiro Ono and his Michelin 3-star rated restaurant Sukiyabashi Jiro in a Tokyo subway station. Like many films about food, Jiro Dreams of Sushi shows artfully arranged and delicious-looking sushi with a tasteful background of classical music. Naturally, after watching a movie about sushi, anyone would want to make a reservation and book a flight to Japan. However, there is more to this documentary than the food alone. The story of Jiro 's quest to perfect the craft of making sushi and presenting it in his restaurant for the

To owner, Rocky Aoki and his team, their understanding on consumer patterns became their advantage; the consumer’s distrust of exotic food and their enjoyment of eating in exotic surroundings, and the customer’s interest in watching their food cooked. Though unique, this system allows the business for greater control on the flow and options given to the customer.

The restaurant intends to sell fresh Asian foods, beer, fruit drinks, wines, and others. The competitive advantage of the products provided by Asian Spicy Food relies on the combination of dishes in the menu and on their originality. The restaurant's cooks will be selected based on their experience and creativity. This is because the owner of the restaurant intends to develop a business in this industry based on original products, different from those of competitors, but while maintaining traditional principles of the Asian cuisine. Asian Spicy Food will be

Japanese cuisine is an appetizing art form brought to us by an ancient food culture. Japan’s cuisine reflects their traditionally-shaped and evolutionary food culture. Normally, food in any other country is just a sustenance for the body, but in Japan there is a deeper meaning. Japanese cuisine is very authentic in terms of the type of food served and the manner of which it is served. The art has been influenced by numerous countries only to perfect their cooking style and eating habits.

In this essay in I would be presenting the wondrous world of Japanese gourmet food,it will contain the world best beef or the most expensive beef, the weird yet refreshing raw fish which is called sashimi and how one of the worlds most famous /popular dishes came to existence, and last but not least the reason and effect of how the non -meat period effected the current japan.

The pure competition of Masamoto Sushi and Asian Grill offers similar products in the same industry but for a slightly higher price. Some competitive advantages of the competition include more favorable locations, bigger dining rooms to seat more customers and larger wait staffs for quicker service. Competitive rivals of Masamoto's include Mikimotos, Jasmine's Asian Fusion, and the Asian chain restaurant P.F. Chang's. All of Masamoto's competitors offer happy hour special during the weekdays. There are also several local establishments that specialize in Chinese food takeout offered a lower price point.

the Hong Kong Stock Exchange The group has over 580 operational units Own different brand name: Oliver’s Super Sandwiches, Spaghetti House, Bristol M, Ah Yee Leng Tong…