Personalized Customer Service Stephanie Ketch Work Environment Communications—COMM1017 Teacher: Chris MacDougall Tuesday April 19, 2016 Summary Customer service is essential to growing a business. It is what keeps an even playing field. So, what 's personalized customer service? It is meeting the needs and desires of any customer. To succeed at customer engagement you must meet three fundamental requirements: being consistent, complete and contextual. Consistent means that you get the same quality of experience and outcome on all channels. Complete means that a seamless transition across any and all channels, no matter where or how a customer engages. Contextual means that information is automatically presented to the customer and/or the employee precisely when needed, based on information about the customer, their interactions and their needs. The end goal of engaging with customers is to create personalized experiences that benefit the customer and, over the customer life-cycle, your business. But how do organizations meet this? Technology alone cannot break down the walls between channels and deliver consistent, complete and contextual interactions. Increasingly, organizations are turning to vendor partners for strategic consulting around customer journey mapping, process excellence and change management to make sure organizational readiness to support customer experience initiatives (Koelliker, K. (2015)). Table of contents Summary
Customer service is a very important factor in today’s society. Customer is any relationship, conversation, or interaction an employee has with a customer. Good customer service is the key to a successful business. I learned some things out this class that are relevant to me. I can use them throughout my career.
Customer service that acknowledges the significance of the purchase and guides the purchaser through the transaction will be a necessity for success and gaining consumer loyalty.
An IBM annual survey noted that “as many as 65% believe customer engagement will be the primary driver of growth going forward.”
Consistency is the key to making customers happy, which is the aim of this organisation. In order to provide maximum customer satisfaction, the customers must have a consistent ‘customer journey’, i.e. the cumulative experience of interactions that a customer has with a company (Pulido et al, 2014). Research
There 's no getting around the fact that customer service is important to any business that wants to succeed. The quality of service that a
“Becoming customer-centric means looking at an enterprise from the outside-in rather than the inside-out—that is, through the lens of the customer rather than the producer”(Gutali, 2010). By putting the company in the shoes of the customer it helps the company provide personalized experiences that help build customer relationships. Best Buy’s demographic segmentation allowed the company to create multi-dimensional customer profiles that allowed for more precision marketing messages to angel customers, and also help the company deliver context-sensitive customer experiences.
The world is full of great businesses and it’s not always easy to standout in this vast crowd. But if you are looking to differentiate your business and to attract satisfied and happy customers, focus on great customer service is definitely the way to go.
Employees often lose sight of the importance of the customer and get consumed in lesser day to day tasks. Sure, there are tasks that need to be accomplished, but you cannot afford to sacrifice service to get them done. Good customer service must be a priority for you and your team. Without your customers, you have no company!
I am convinced that true, meaningful connectivity with customers and key stakeholders occurs in one way: through authenticity at every level of the customer experience. And without this, a company or a brand is incapable of achieving ultimate success.
It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. It was enabled with customer-oriented feature with service response based on customer input, one-to-one solutions to customers’ requirements, direct online communications with customer and customer service centers that help customers solve their issues. Achieving a holistic or what is often called a 360 degree view of each customer relationship is a prerequisite to delivering personalized and consistent communication which enhances the retailers brand with every engagement. Omnichannel success requires an underlying platform to act as the customer system of record and manage or facilitate all customer facing processes. For most organizations this will be the CRM system and most retailers will define their use cases in terms of marketing, sales and
Customer service is crucial part for every small and medium enterprise as customer is their sources of revenue. Components
Good customer service is the lifeblood of any business. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won't be profitable for long. Good customer service is all about bringing customers back. And about sending them away happy - happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for themselves and in their turn become repeat customers.
Continuous involvement of customer provides immediate solution to customer issues and provides transparency with customers
By providing exceptionally great customer service, you will not only make happy customers, but you’ll have customers who will continue to come back. In the short run, this may end up costing your company a bit more money, but in the long run you’ll see the benefit, because each customer will not only spend more money with you, but they’ll tell their friends about the great experience they had with your company.
The customer experience: It’s the customer’s judgement and answer to their participation and exchange throughout the service process and its outputs during the steps of their journey.