The world is full of great businesses and it’s not always easy to standout in this vast crowd. But if you are looking to differentiate your business and to attract satisfied and happy customers, focus on great customer service is definitely the way to go. Studies have consistently shown how companies with good customer service have customers that are more loyal and likely to bring in more customers to the company. This guide will look at the importance of customer service through two examples of successful companies: Amazon and Eventbrite. What is customer service and why it matters for business? When it comes to customer service, many people think they know what it is, even though they don’t have a clue. Customer service is a concept that is often mentioned, but never explained. This has led to plenty of companies having a dedicated customer service department, but a horrible customer service culture. The definition of customer service often describes it as a process, which ensures customer satisfaction with a specific product or service. It is a process that can take the form of a face-to-face interaction, a phone call, a self-service system and often in today’s world through e-mail, online chat or other such form. Customer service is often the interaction the customer has with the company as they purchase the product or service. It often also manifests itself when things go wrong. Consumers often contact customer service departments when things have gone wrong with
The customer service personnel should be in a position to acknowledge their clients and pay attention well to whatever they say and put into practice active listening. They should also give a chance to the customers to respond to the services the company offers perhaps through the enterprise’s website. For any company to prosper, good customer relation is paramount in building a loyal
Customer service involves a consideration of what is needed to treat the customers in a desirable
Customer service is a term which means a measure of how well products and services meet or exceed the customer's expectations. It is important to have this within a business as it creates a good relationship with the client and you gain their trust, It increase customer life time value and retains customers to stay with your company and have repeat sales. Having good customer service will also reduce negative feedback such as bad words getting around about the company.
Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage.
Customer service is the provision of service to customers before, during and after a purchase. Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation. Good customer service is
Customer service must satisfy the needs of the customers to ensure a service companies’ quality is maintained.
Reflecting back on a time I receiving excellent customer service is when I worked as a sales associate at Big Lot’s, our customers are number one priority no matter what job position assigned such as a front cashier, floor, furniture, or freight associate, our goal is to greet customers in a friendly professional manner, answered customers’ questions, addressed problems and complaint in person and via phone, helping customers select products that best fit their personal needs, educate customers on product and service offerings, offering exceptional customer service to differentiate and promote the company brand as well as build customer confidence by actively listening to their concerns and giving appropriate feedbacks are all very important in obtaining an excellent customer service skills.
Other than the current buzz words, customer service has changed very little since commerce first began. If you want a customer to buy from you again, and to recommend your product or service to others, complaints or problems must be handled properly.
Raine goes into detail about how good customer service become a staple of the customer service industry. Raine writes that companies started to advertise that they had the most hospitable and caring staff, the goal of this to show that the company truly cares about the customers.
Customer service can help to build positive relationships with customers, increase sales and lead to loyal and returning customer which can have a positive effect on the business and indeed the industry as a whole.
Customer loyalty is much harder to obtain that customer service satisfaction. The most important first step is to satisfy the customer by meeting their expectations. Customers only give a company one chance and if they aren’t satisfied they will not do business with that company again, as well as tell others of their experience. The next step would be to exceed the customer’s expectations. If a business goes above and beyond to assist the customer they begin to build loyalty. The next step is to truly surprise the customer. In order to dominate the marketplace the company must find a way to make them selves stand out with their product or service, accompanied with phenomenal customer service. Once this has been done customer satisfaction and loyalty will be gained. “Acquiring a new customer can cost four or five times more than keeping a current customer” (Bestmark, 2013). So it’s essential to keep the current customer’s happy and coming back for more.
Today’s organizations fail to realize the value of their customers when it comes to the success of their business. Without customer loyalty the success of your business will always be uncertain. Organizations must sensitively tailor the designs of a successful firm to the particular challenges of understanding, attracting, and keeping valuable customers. “Having satisfied customers just aren’t good enough”. Kenneth Blanchard and Sheldon Bowles, co-authors of Raving Fans, believe this concept is needed to have a successful business. I agree with this concept of customers being the focal point of any business. I would want more than just a satisfied customer; I want a “Raving Fan”.
Customer service is crucial part for every small and medium enterprise as customer is their sources of revenue. Components
Great customer service is a quality every business should hold high standards upon. Restaurants for example should have hosts waiting for guests to arrive at the door so they can be greeted and then seated in a timely manner. Also have servers bring silverware to the table, take correct orders and continue to take care of the diners until they leave. A business with excellent customer service will most likely get repeat business whereas poor customer service leads to losing their business. The purpose of this paper is to demonstrate how the level of customer service given throughout the customer’s experience will affect their returning to the business.
Conversely, bad customer service experiences not only decrease community happiness, but they also decrease a company's bottom line. People listen to stories of bad service, thirsting for juicy details, and so not only will an upset customer consider leaving your company, but potential customers may never do business with you. Outside of a potential short term financial benefit from denying your customers request, the impact of having customers angry about their experience with customer service will be negative on your company.