Samsung Galaxy S4 Marketing Plan

Over the mid-year, Apple was offering a little more than half of the worldwide premium cell phones, and Samsung was offering just shy of 25%. By December 2016, those figures had developed to 70% and 17%, separately” (Richardson, 2017).

Samsung Electronics is a South Korean multinational electronic company with headquarter located in Suwon, South Korea. According to Forbes (2016), Samsung is the world’s second largest information technology company with $177 billion in revenue. Samsung is a major manufacturer of electronic components such as lithium-ion batteries, semiconductors, chips, flash memory, and hard drive devices for clients such as Apple, Sony, Nokia, and HTC (About Samsung, n.d.). Samsung has been the world’s largest television manufacturer since 2016 and the world’s largest manufacturer of mobile phones and smartphones since 2011 through its Samsung Galaxy line of devices (Garside, 2013). However, the primary focus for this discussion will be the distribution strategies for its Galaxy S series smartphones.

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

In the year of 1990s Samsung has expanding and globalizing their business especially in electronic, particularly mobile phones and semiconductors, have become its most important source of income. Samsung have been operating over 50

Most people have owned or own a Samsung device or Apple device. You may know these two amazing companies have been competing versus each other for the longest on trying to produce the better phone. Both companies produce the hottest smartphones on the market with all the latest features, from fingerprint scanner to waterproof technology. Even though they are the phones that are more expensive they are expensive for a reason, and the reason is because they have the latest technology and are built with great quality. I personally like Samsung over Apple because Samsung freely lets you organize and personalize your own phone, while Apple only really lets you change the wallpaper.

The target market for the iPhone 4S is broad-based, but typically consists of middle class or wealthier, educated adults, and the product is also skewed towards the urban and suburban audiences. The product has a premium position in the market, with sharper design, a higher price and high end features. The competitive advantages lie partly in the quality of the product itself, the number of apps available for the platform, and in the Apple brand name. Given these, the five different marketing options will be evaluated.

Smartphones are phenomenal and widely influences this generation. The Korean Manufacturer, Samsung Electronics Co. Ltd., is a one of the leading digital technology company and telecommunication around the world. The company was

Samsung has been in the business for over 70 years, it is a company which is considered to diversify its business ranging from mobile phones to washing machines, TV’s to microwave, all kinds of home appliances to the most modern worldly technology needs of human kind. Samsung is a $160 billion company. Through research, reliability and a talented workforce, Samsung is able to provide technological solutions for our everyday lives. Samsung is known for its TVs however they have penetrated into the mobile phone market. They have come up with creative technology such as the Smart TV and Smart Camera. They continue to invest heavily into their research and development so that they can produce products that are efficient and

| Competitors * Samsung(25.3%) * iPhone(2%) * HTC(3.0 %) * Blackberry(4.7%) * LG(2.5%) * Micromax(6.3%) * Karbonn (4.3%) * Spice Mobiles(2.5%) * Huwaei(2.4%) * G’Five(2.1%) * Motorola(1%) * Sony Ericsson(2%)

Samsung smartphones are growing in the market rapidly. 2015 April Galaxy S6 and S6 Edge and now 2017 March, a month earlier than 2015, Galaxy S7 and S7 edge has increased the sales figures in first quarters. (AH, 2016)

The iPhone 4s is Apple's touchscreen sleet smartphone that, similar to its previous smartphones, contains everything a 3.5 inch iPod, computing, mobile phone, organizer, and music accessories all on one small handheld mobile that has multi-touch screen capability and wide screen display.

Mobile phones have become most interactive communications tools available. They are now a necessity in the lives of anyone in this century. There are more than five billion mobile phone users globally, which represents over seventy percent of the world population. This is a very large market for any firm to promote its products and services.

Now, Samsung can be sure that they are one of the major mobile phone markets in the world; the company sold most mobile phone in 2012, accounting for 22 percent of the market. Samsung’s mobile market success starts when the company brings out the idea of brand new touch-screen smartphone in 2008. Samsung releases their first Galaxy S Series, S stand for success, in March 2010 which was the company’s first actual attempt to take on the iPhone; iPhone was the most popular and number one selling smartphone in that time. Later, Samsung becomes success at growing its company as a major mobile company by launching Galaxy S2, S3, and

Samung galaxy s6 and s6 edge has helped samsung to be at top level in the smartphone market and approximately 12 million sale of samsung s6 and s6 edge mobile in March quarter. The recent Samsung Galaxy S6 launch has held Samsung retain its footing as the world’s leading smartphone player, a new survey has revealed.Market research firm TrendForce has declared its final numbers for the first quarter of 2015, as well as its expectations for Q2.It makes great reading for Samsung, which apparently boasts 27.8 per cent of the smartphone market, with Apple holding firm in second on 19.9 per cent.The market analysts have suggested the South Korean firm’s dominance is largely driven by the new Samsung Galaxy S6 and Samsung Galaxy S6. [The] Galaxy S6 and S6 Edge have greatly captured consumers’ attention in the first quarter, “The S6 Edge in particular has created a buzz with its main feature – a touch screen that curves to both sides of the phone.”Despite the

Samsung shipped 18.0 million units of Galaxy S3 smartphone model worldwide during Q312 and it captured 11 percent share of all smartphones shipped globally. Whereas, for the same period, Apple shipped around 16.2M iPhone 4S units worldwide, grabbing second place slot. Samsung’s Galaxy S3 is extremely popular among consumers across North America, Europe and Asia.