Samsung Group, An Electronics Company

1625 Words7 Pages
Organization Overview The company selected is LG Group, an electronics company headquartered in Seoul. “LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world.” The business unit of focus is mobile communications and the new product will be a next generation Gizmo Pal which is a GPS tracker and phone device. LG Company is a global company with a solid reputation and while there are many competitors with offerings of wearable technology, the reputation and governance of LG mitigates some of the risks associated with product failure which would be theoretically lower than some of the less well-known companies. New Product Launch LG will launch several wearable technologies, specifically the Find Me wearable technology designed for children. The product offering will be a smart band watch utilizing GPS and Wi-Fi to locate the wearer of the devices as well as continuous monitoring for the caregiver providing location alerts at specific times and distress alerts for emergencies. This wearable technology requires integration of computer and wireless technology in a form of a watch. The new product launch fills the gaps in the current product by: allowing for 4 rather than 2 inbound/outbound calls and a 911 option, and provides triggers based on the heart rate of the wearer. The new functionality will allow the

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