Scott Sjoberg Case Study

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University of The Overland Park-Based Business Ventures of Scott Sjoberg An experienced business administrator and entrepreneur with a history in broadcast adverting sales, Scott Sjoberg has served ass an account executive for multiple local television stations including WIBW in Topeka, Kansas; KSHB in Kansas City, Missouri; and KDFW/KDFI in Dallas, Texas. For more than a decade, he has overseen a variety of marketing ventures that are targeted toward golfers and golf course owners. Scott Sjoberg currently lives in Leawood, Kansas, and owns and operates two golf-related companies in nearby Overland Park - the golf course advisement firm Adastra Metro Golf and the online golf information and tee-time booking website KCMetrogolf. Over the past six years, KCMetrogolf has expereinced double digit sales growth on an annual basis.

In 2010, …show more content…

He went on to establish himself as a successful account executive with multiple local television stations in Kansas, Missouri, and Texas. Currently residing in Leawood, Kansas, he serves as general sales manager with the CBS affiliate KCTV in nearby Fairway.
Scott Sjoberg’s responsibilities with KCTV include hiring, training, and supervising a sales account team that includes a local sales manager, three sales assistants, and ten account executives.

In addition to is work with KCTV, Scott Sjoberg owns and operates several businesses with headquarters in Overland Park, Kansas. He has overseen sales and general operations with the golf website KCMetrogolf since 2004. In 2006, he and three partners founded Adastra Metro Golf, a firm that continues to provide marketing solutions to golf courses throughout the American Midwest. Mr. Sjoberg also owns and operates a Right at Home senior homecare franchise in Overland

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