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Service Operation Of A Service Industry

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This report is based on an investigation of one service operation of a service industry, particularly in the telecommunications- Vodafone.

The purpose of this report is to investigate one service operation of a service industry that I am currently a customer. For this report, I have chosen a telecommunication company; Vodafone. Another reason is that not only I am familiar with the company but also have been with the company for eight years.
Vodafone New Zealand Limited was established in 1998 when Vodafone group purchased Bell South New Zealand Limited which is an American telecommunication company. Vodafone’s major competitors are Spark- also known as Telecom and 2 Degrees mobile (Vodafone New Zealand, 2014).
This report also analyses the aspects that Vodafone New Zealand will have to take into consideration in terms of staying as the top telecommunication company in New Zealand. As noted in the executive summary, there are four main sections in the report which includes the company background, Description of personal experience, Concepts that will be used as well as Recommendations on how the company can improve its service offerings. The four concepts that are presented in this report are: Service quality, Customer value, Employee empowerment and Service recovery.

Background
The Vodafone Group is a British multi-national company that was founded in 1984 in London, UK and was a joint venture of a company called Racal Electronics or also known as Racal Telecom

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