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Short Promotional Video For Marketing

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Summary
The Research Project question I chose was “What is the best way to make a short promotional video for marketing?” I chose this question because it combined two different interests of mine, which include marketing and filming/directing/acting. I wanted to learn more about how videos can be effective in marketing and how they can be filmed to communicate a message about a product, service, or company. This information could be beneficial to not only me, but also to other filming enthusiast who may be interested in a challenge or people in the marketing industry who may be thinking about using the video medium to promote something. I faced many challenges in my process of researching about using film for marketing and also when making my own video for marketing purposes. My research was full of primary and secondary sources that gave me valuable insight into the topic. The answer to my Outcome was invalid as there is no ‘best way’ to create a film for marketing, but I discussed the guidelines in order to create an acceptable marketing video for all ranges of goods and services.

Evaluation of research processes used: (E1)
As my topic can be looked at from many different perspectives, I decided that I first needed to refine my topic into smaller sub questions that would then enable me to have more precise and focused research processes. Some of the research processes I used included qualitative Web-based, journals and interviews and also quantitative surveys and

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