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Social Media And Its Impact On Society

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Academic knowledge is simply what we accept as knowledge given to us by educators and scholars from academic institutions. The academic knowledge that people possess and want to know about social media, knowing how to use it and be responsible when accessing social media, impacts and affects us all in some way on both a local and global community level. Erik Qualman (2010) notes that, “Social media touches every facet of our personal and business lives. Social media is living and breathing and it touches every part of an organization from Customer Service to frontline sales, even Human Resources and Information Technology” (p. 1). Social media infects and binds us all in some way and we use to stay close with someone with love from anywhere local to global. We use social media in many ways for academic, personal, or professional purposes. Many academic institutions use it so that their students can easily stay connected outside the classroom being either in a local or global community. Doctors Gwenn Schurgin O’Keeffe and Kathleen Clarke-Pearson (2011) note that, “Middle and high school students are using social media to connect with one another on homework and group projects. For example, Facebook and similar social media programs allow students to gather outside of class to collaborate and exchange ideas” (p. 801). It is fantastic that schools and their students are utilizing social media to stay connected with their teachers and fellow classmates, but at the same time we

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