Social Media And The Media

917 Words4 Pages
In society today, social media has taken over as one of the primary ways to reach a number of people at an affordable price. Many companies have needed to join this platform whether they are comfortable or not with the process of social media involvement. Luckily there are some great tips out there on how to utilize social media in a way that benefits a company, the customer, and the product itself. Sarah Lieu was the narrator of this short film and laid out some practical tips on what social media platforms are most beneficial and how to apply them to any business model out there. The video is focusing on informing the public on how to use social media in a way that grows your business and creates a personal connection to the customer. The goal of the video is to provide a step by step guideline to follow when entering into this social media space. The thesis of this article is to encourage involvement on social media by having a plan, creating consistency between all social media platforms, and to know and learn about your audience. The key points mentioned in this video piece focus on how social media has grown significantly over the years and then begins to highlight the top three social media platforms a business should consider using. The objective of using social media is to create a goal, learn who your audience is, and begin to engage with the audience. A business needs to post consistent content amongst the platforms they decide to engage in and usually starting

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