4. Enterprise 2.0 Strategies and Suggestions 4.1 HCL’s Social Media Policy The current social media policy for HCL provides that social technologies like LinkedIn, Facebook and Twitter should be used only as a means of broadcasting the company’s information for internal purposes only. The company does not use social media platforms to market or improve its business of providing IT services and solutions in India and globally. This Enterprise 2.0 Business Improvement Plan proposes the creation of a new social media policy for HCL to guide the adoption of social media as a business improvement tool for the organisation. This policy will stipulate the best practices and regulations that will steer HCL in establishing a social media presence, marketing itself and improving its business operations. In view of that, Benady (2013) suggests 10 guidelines for an organisation to establish an effective social media policy. Accordingly, HCL should adopt Benady’s as outlined below: • Gathering ideas from staff in different departments in the company • Focusing on and enhancing a creative culture among all employees • Considering legal implications, including national and international labour relations • Separating overall organisational social media policies from site-specific regulations • Avoiding reinventing the wheel (creating a new strategy) • Including external regulations • Creating two social media policies for staff and clients • Emphasizing on education of all employees
The popularity of different social media platform like Facebook, MySpace, twitter, LinkedIn, group me etc. has forced many companies to create new policies about social media. With the increasing use of social media policies in both the business and the personal lives, it is very important to set suitable strategies policies of social media. Therefore, I reviewed and critically analysis some of the boundaries on social media policy of a company called Best Buy. Let’s take a look at Bes Buy, which is the biggest multinational consumer electronics corporation in America.
The usage of social networking sites in today’s society has reached new levels due to the recent advancements in technology that are available to worldwide users. Because of the improvements in technology, it is common for many businesses to make adjustments to its policies and procedures to meet the needs of their customers. This strategic planning allows the companies to reach new audiences, a strategy which further enhances the company’s relationship with its customers.
Social media is one of the major lines of communication with people due to the advances in techlogly. Social media is the means of communicating from business to personal socializing. Social media can be effective for companies to communicate with stakeholders along with marketing. Marketing thru social media has already been a successful trend among companies, communicating with stakeholders could be more successful with the advances technology . People are glued to their cell phones , tablets and watches through out the day it will become easier and more effective if a stakeholders can communicating with the company anytime and immediate versus having to wait until they reach a computer and check email or company’s blog for updates. How convient is for a stakeholder to log onto Facebook, Twitter, Google , Instagram , Pinterest, and Tumble to see updates from their company and personal friends.Of course companies would’nt intevine on the personal /private interaction the stakeholders hold on these social media sites they will stick to company polices and relations.
This book focuses on how social media is used in today’s society as well as how each type of social media is developed. It gives the goals and strategies of
This source shows how the Social Media scene has grown radically and is right now woven significantly in our social society. The development and advancement of Social Media has likely affected your business or industry too. The author worked in the Internet Marketing and Search Engine Optimization (SEO) industry for more than 10 years and the significance of an emphasis on Social Media has been in a quick rise for as far back as quite a long
Marketing is continuously changing and growing within the business field. Recently, social media is becoming one of the main marketing strategies used by companies, which is known as social media marketing. Twitter, Facebook, Instagram, YouTube, and blogs are some of the platforms used in this area of marketing. These types of social media allow consumers to be updated by following their favorite companies. It is not a surprise companies are starting to regularly use this form of marketing due to the role social media has in today's society. Social media does, however, impact a company in a multitude of ways. There is much debate on whether companies should or should not use social media to market themselves. Even though there are some flaws
The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to
Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.
Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.
In this Research paper I am going to discuss about the Impact of social media on organizations and business. In this paper I am going to start from the initial stage of the organizations technologies and how they are promoting their technologies and products using the different kind of forms. And how the organizations and the business are going to interact with the customers easily through the social media and also the there are negative shades along with the positive shades on the organizations. While many organizations think that they are much influenced by the impact of social media on them, as the recent studies and statics proved that. Examples of the different organizations and business which are got effected by social media are discussed in this paper. The ethical issues related to social media on organizations and business are also discussed in this paper. And the different effects and the positiveness of the social media also discussed. And the conclusion for overall impact of social media on the organizations and business are well discussed.
The company should take the knowledge of the top social media tools among their audience and make every effort to engage with its audience on these
In the past few years, social media has become a powerful influence as a new marketing tool. It is still relatively new, but it continues to be a part of marketing strategy for various industries. According to the article "Integrating Social Media into the Workplace: A Study of Shifting Technology Use Repertoires." By Walden, Justin, this study demonstrates that social media is used routinely, employees are distracted from tasks and threatens of personal privacy. The learning curve is still pretty high for most companies. Knowledge by professionals is through trial and error as social media marketing evolves more over time. There are many challenges businesses are faced with everyday plus managing the use of social media. It can be overwhelming and frustrating for companies understand this confusing network of navigating social media in the workplace.
Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.
Social media is defined as a group of Internet-based applications which build on the platform of Web 2.0 and the contents of these applications can be modified by all users in a participatory and collaborative method (Kaplan and Haenlein, 2010). Social media creates a platform for companies to talk to their customers as a hybrid element of promotion mix. With the emergence of social media, the tools and strategies for companies to connect with customers have also changed (Mangold and Faulds, 2009). To adapt with the emergence of social media in the marketing, companies should have unique insights about these significances (Quan-Haase and Young, 2010). The significances of social media embody three main aspects which are technology, decision-making and purchase behaviors of customers.
The authors’ first task in their research was to come up with a mutually agreed-upon and easy to understand definition of social media. For a starting or “base” definition, the authors cite the Federal Web Managers Council (FWMC), a group of federal government specialists assigned to develop best practices for federal agency Web sites and general online presence. Many information technology (IT) arms of various federal agencies have adopted and