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Social Media Policy For Hcl

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4. Enterprise 2.0 Strategies and Suggestions 4.1 HCL’s Social Media Policy The current social media policy for HCL provides that social technologies like LinkedIn, Facebook and Twitter should be used only as a means of broadcasting the company’s information for internal purposes only. The company does not use social media platforms to market or improve its business of providing IT services and solutions in India and globally. This Enterprise 2.0 Business Improvement Plan proposes the creation of a new social media policy for HCL to guide the adoption of social media as a business improvement tool for the organisation. This policy will stipulate the best practices and regulations that will steer HCL in establishing a social media presence, marketing itself and improving its business operations. In view of that, Benady (2013) suggests 10 guidelines for an organisation to establish an effective social media policy. Accordingly, HCL should adopt Benady’s as outlined below: • Gathering ideas from staff in different departments in the company • Focusing on and enhancing a creative culture among all employees • Considering legal implications, including national and international labour relations • Separating overall organisational social media policies from site-specific regulations • Avoiding reinventing the wheel (creating a new strategy) • Including external regulations • Creating two social media policies for staff and clients • Emphasizing on education of all employees

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