Ss3150 Hwk Week 1

2. Based on the scale of measurement for each variable listed below, which measure of central tendency is most appropriate for describing the data?

Qualitative research is flexible written form their results are ongoing and their conclusion can be changed while quantitative research is numerical, reliable, specific, data are collected by statistical analysis due to which quantitative are more accurate. Qualitative research uses open questions to find the depth of the information while quantitative research uses closed question, secondary data or experiments due to this it lacks the depth of the information and neglect the effect of the individuals which could be service provider, service users or other staff members.

Qualitative data is a kind of data that cannot be used in identical way as Quantitative so it is viewed in a narrative form. This can be used to only observe the data for example John Lewis have to ask customer how they feel about their shop and then record the response rather than customers telling you out of nowhere as they will not know, this will give time of how they feel about it when they answer the question. There are few data that can be seen but cannot be measured such as seeing the product instead of describing it. This type of information can be used in John Lewis if customers want to know which products are popular in stock. Most of them will have their own opinion on the product. Businesses like John Lewis may want to include

Qualitative research depicts the attributes and characteristics of something. In Qualitative research, the portrayal is not decreased into numbers just like the case in quantitative research. In any case, this can later be accomplished through encoding process. Qualitative research furnishes the scientist with data about

Qualitative research data is useful to explain to others the outcome of the information whereas quantitative research is difficult to understand at an initial glance. An advantage to quantitative data is that it is easy for you to turn in to quantitative data, which is more aesthetically pleasing for the audience.

Research methods are “the various specific tools or ways data can be collected and analysed, e.g. a questionnaire, interview, etc.” (Neville, C, 2007).

Part B: How might each of the following concepts affect the results of the study?

Question 4: The mode is the most frequently occurring value in a set of data so here the mode is 178 so the answer is e.

According to Wyse (2011) from Snap Surveys, qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides possible answers into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to find trends in

13. Distinguish between quantitative and qualitative data. Which type would be presented in a data

“Researchers who use quantitative research method seek objectivity through testable hypotheses and carefully designed studies, and gather date that can be reported in numbers and statistics” (Crawford, 2016, p. 66). According to Crawford (2016, p. 66) “conclusions from this study are drawn from statistics and generalized to populations of interest”. Unlike qualitative that helps to eliminate opinions and thoughts, quantitative quantify opinions and thoughts and they obtain results from a larger sampling population. As I had previously stated on my discussion board “Quantitative researcher’s collection methods include many different kinds of surveys for example; online surveys, paper surveys, online polls, face-to-face interviews, telephone interviews, and etc”(myself). “They use the surveys to measure attitudes, behaviors, and opinions” (myself).

General speaking, quantitative research is thought to be objective, however qualitative research often involves a subjective element. There are differences designs in qualitative research in comparison to quantitative research. Qualitative research involves words, pictures, or objects; Quantitative involves data in the form of numbers and statistics.

Quantitative research involves collecting data, which can be expressed numerically. The design is well structured with pre-determined outcomes. It frequently involves testing a hypothesis, which then can be analysed from the data deductively using statistical methods. Using numerical data is easier to analysis mathematical, so larger sample sizes can be utilised compared to qualitative research, therefore giving a better representative of the population; along with simplifying the process of making a generalisation. Another advantage is that studies can easily compare to similar findings (Kruger, 2003). The disadvantages are the results are limited and might not provide a proper understanding of the topic. Also, statistics and leading questions can be used to give a false representation of the data when summarising.

b) Quantitative studies are more objective and concentrate on drawing conclusions based a statistical analysis of the data. Both types of essays seek to answer a question, called a hypothesis, about some aspect of social phenomena. The quantitative projects use surveys that provide a set of fixed responses that can be coded with numbers.

(i) Quantitative vs Qualitative Research: Qualitative research methods is based on values and not numbers while quantitative is based on numeric and Quantifiable data to generalize in its conclusion.