Starbucks : A Popular Coffee Essay

The first Starbucks opened in 1971, in Seattle’s historic Pike Place Market. The name, inspired by Moby Dick. Howard Schultz (Starbucks chairman, president and chief executive officer) had first walked into a Starbucks store. “He had a vision to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a sense of community.” A third place between work and home. From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. ("Company Information | Starbucks Coffee

Starbucks Coffee originated in 1971 as a coffee and tea café opening in a small neighborhood of Seattle, Washington (Starbucks Corporation, 2010). Starbucks continued its service for Seattle residents for a decade when the new director of retail operations and marketing, Howard Shultz, decided to make some beneficial changes to the company. After two years of employment Howard Shultz decided to expand Starbucks outside of the Seattle area. In 1987 Starbucks was entering in the coffee market and the few numbers of Starbucks were now becoming a corporation (Starbucks Corporation, 2010). Fast forwarding to current times, Starbucks is

Starbucks first opened in 1971 in Seattle’s Pike Place Market. They came up with the name inspired by Moby Dick and the high seas that coffee trade was done over. In 1982 Howard Schultz was introduced to the company, and quickly joined the team. Schultz then traveled to Italy and was instantly inspired by the Italian cafes he visited. He wanted to incorporate the Italian coffee bars into the American markets by adding food to the menus, and providing a romantic setting for friends to meet at. Eventually his ideas took form and the brand Starbucks became what it is today. They tested this idea by selling espresso at their locations and the business took off. At the end of 2014 Starbucks had 21,366 stores worldwide and they continue to be a major name in the coffee and food industry. Although different competitors have risen in the market, Starbucks still remains strong with a competitive advantage to most.

Imaging if there was no more coffee in this world, how would you feel? Nowadays, coffee becomes an important part of people’s life. People who often work overtime, they drink coffee because caffeine can make you awake; people who have to wake up early in the morning, they drink coffee because instead of making breakfast, coffee is more convenient; people drink coffee during the free time, because it also tastes good.

In 1971 Pike Place Market in Seattle founded the first Starbucks. Owners Jerry Baldwin, Zev Siegal, and Gordon Bowker focused on selling coffee beans and equipment. Starbucks, after the first mate in Moby Dick, investing in the green coffee beans from Peet’s, a specialty coffee roaster and retailer they began introducing the gourmet coffee. In 1983, the final entrepreneur, Howard Schultz, joined the company and began selling not only coffee beans but espresso drinks as well. Schultz idea was not agreeable, he started his own company called II Giornale coffee bar chain in 1985. In 1987, the original owners of Starbucks sold their chain to Schultz’s II Giornale. Schultz changed II Giornale outlets to Starbucks chains and quickly began to expand. Foremost, Starbucks faces three major obstacles first competition in the fast pace economy, continually changing atmosphere, declining industries and the shift in consumer preference. Through competition, the price of Starbucks coffees and products sales creates the buying power of the consumers. In this situation, Starbucks needs to provide prices are constructive to company and the consumers. As the largest coffeehouse company in the world, Starbuck attained 16,120 stores in 94 countries such as in America, Australia,

Starbucks is a dominant company based in the United States founded in 1971. After the current chairman Howard Schultz take over the business, Starbucks started to introduce specialty coffee beverages, food and entertainment product. In order to stabilized their position in the industry, identification of strengths and weakness, ability to define new opportunities as well as being aware of possible threats become essential.

The Starbucks brand originated in 1971 by opening its first store emplacement in Seattle, Washington. In the 1970s and 1980s, Starbucks Corporation experienced success in the U.S. marketplace. By 1987, Howard Schultz purchased Starbucks after serving for 5 years in the process department at Starbucks Corporation. By the closing of the year 2000, Schultz had increased from 17 to 4,000 Starbucks Stores. Schultz moved Starbucks Corporation into a new golden business era not just locally but internationally (Lloyd, Jackson, & Gaulden, 2001).

Starbucks Corporation is one of the world’s largest coffee roaster, marketer, and retailer of coffee. Some people call Starbucks as one the most success stories in the American history. In 1971, three entrepreneurs, Jordan Bowker, Zev Siegel, and Jerry Baldwin came together with $8000 and opened first Starbucks store in Seattle, WA. They were inspired by the style of roasting beans of Alfred Peet, founder of the Peet’s Coffee & Tea. They started the company with a dream of selling high-quality coffee beans and coffee machines. During their first year of operation, Starbucks used to buy the green coffee beans from Peet’s Coffee but later they started buying the coffee from coffee planters.

Starbucks Corporation is a specialty coffee retailer, roster and marketer internationally. The first stand alone Starbucks coffeehouse was opened in Seattle, Washington by Jerry Baldwin, Zev Siegl and Gordon Bowker in 1971. In 1985 Starbucks Corporation was founded and, in 1987, the original founders would sell the company to current CEO Howard Schultz for $7 million (“Starbucks Corporation”). Having 22,519 retail stores in 67 countries worldwide, Starbucks has grown into the largest coffeehouse company globally (“Starbucks Company Profile”). The company currently offers a variety of products, such as handcrafted beverages, packaged ground and whole bean coffees, bottled drinks, tea, single-serve products, merchandise and snack items, at licensed stores and grocery markets. (“Starbucks Corporation Public Company Profile”).

Please answer all the following questions as they relate to the case. Please utilize as much outside resources as you deem necessary to reinforce your answers—especially the last question. Remember that this case is over 10 years old and Starbucks has changed since then.

World views do not arise from a lot of propositions, but rather emerge like a narrative. “That makes us individuality and provides a theoretical account for our convictions which serve as the foundation for our ethics and values”. (Wilkens, S. and M. Sanford 2009)

Starbucks Corporation first started in 1971 by Gordon Bowker, Jerry Balswin, and Zen Siegl. Starbucks then went public in June 1992. The first coffee shop was located in Seattle. In addition to selling high quality coffee beans, Starbucks offers teas, hot chocolate, an assortment of specialty coffee drinks, merchandise and a limited menu selection of food items. One of Starbucks’ biggest competitors is Dunkin’ Donuts. All Starbucks stores offer their customers a relaxing and clean atmosphere to enjoy their coffee as well as free Wi-Fi. In 2014 Starbucks had 21,366 stores worldwide, which is an increase of 1,599 stores from the previous year. Starbucks has prime locations in heavily occupied areas. Being located in high populated areas gives them an advantage in the market. Starbucks’ ability to obtain prime locations allows them to have an upper-hand on their competitors in the coffee industry. The Starbucks Corporation has developed buyer power over the years. This allows them to keep costs down because now they have lasting relationships with suppliers, growers, and exporters. Having these relationships help protect Starbucks from sudden price jumps.

Starbucks was founded in 1971 on March 30, by three partners. All three partners met while students in University; English Teacher Jerry Baldwin, History teacher Zev Siegl, and writer Gordon Bowker. All three were inspired by Business man and entrepreneur, Alfred Peet, who had been in the roasting business some time and was known for high Quality roasts at affordable prices. Originally the company was to be named Pequod, after the ship mentioned in the children’s classic book, Moby Dick, however the name was later rejected by some of the co-founders. The name Starbuck was agreed on by taking the name of Chief Mate Starbuck from The story Moby Dick. The first Starbucks Café was opened Seattle, 2000 Western Avenue. During the time of opening

Starbucks was initially opened at 2000 Western Avenue, Seattle, Washington on 30th March 1971 (Wach, 2011). Starbucks continued to stay located here until 1976, it was then moved to 1912 Pike Place Market (Brewer, Brissenden and Carmin, 2003). Starbucks was a product of the merger of Jerry Baldwin, Zev Siegel and Gordon Bowker (Pendergrast, 1999). Starbucks originally started off to sell whole roasted coffee beans to the public, initially no brewed coffee was sold it was used as samples for the buyers (Dono Reeves, 1992). Howard Schultz the Chairman and CEO of Starbucks experienced Starbucks in 1981 with his first cup of Sumatra and joined the company a year later. Howard then traveled to Italy in 1983 and was completely mesmerized by the Italian coffee bars, he then brought the coffeehouse vision back with him (Starbucks Coffee Company, 2014). In 1998 Starbucks entered the European market (Starbucks Coffee Company, 2014), Starbucks paid a whopping $83 million to start the chain in Britain with 56 coffee shops (McDonald's Corp., 1999). Starbucks

This report is on the Starbucks coffee shop company. Starbucks was founded around 45 years ago in 1971. Its first store was located at 2000 Western Avenue in Seattle, Washington until 1976, when it moved its operations to Pike Place Market, Elliott Bay, Seattle, Washington, U.S. where they began selling espresso coffee in 1986. The three founders Jerry Baldwin, Zev Siegl and Gordon Bowker were former students of the University of San Francisco. Their plan was to sell high quality coffee beans and roasting equipment. They did not know at the onset the company would become so successful.