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Swot Analysis : Strategic Management

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Introduction:
In this competitive world, it is necessary to be updated about all perspectives to run an organization. Organization can do different analysis such as PESTLE, Porter five forces, Value chain; to know the market demand andessentially of the products. On the other hand organization should have their strategies and knowledge about the market. Strategic management is the process to get different terms of planning, monitoring, analysing and assessments which are necessary to operate an organization. In the other word, it can be defined as the continue processof making decision and actions by which organization can match or fit with different environments for the most effective way to work (Hitt, 2012).Strategic management can be …show more content…

McDonald Corporation gets its revenue from the franchiseeas rent, royalties and fees and by the sales at corporation. According to its annual report it can be seen that McDonald had annual revenue of 27.5 billion dollars with profit of 5.5 dollar. In the year 2014 its annual report was disappointing as their overall performance declined slightly. But still it has the second highest employees,after Walmart, in the world(McDonald, 2.09.2015).
It can be easy to understand different perspectives of McDonald’s strategies by three theories: Boston matrix, Porter’s five forces and Value chain analysis.
BCG matrix:
BCGmatrix wasdeveloped by Boston Consulting Group in 1967. BCG matrix is the powerful tool to makes the portfolio of company, which indicates company’s current status in relative market. In the other words, application of BCG matrix gives the ideas for relative market position in market (Linstead, 2015). It was illustrated in 2×2 matrix form; it deals with the two main criteria: about company’s relative market share and company’s growth rate. The vertical axis in the matrix shows market’s rate of growth and the horizontal axis indicates firm’s relative market share. BCG matrix divides company into four groups as star, cash cow, question mark and dog. In the star group, company have high relative market share and high market

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