Product: Camera
Stores: Best Buy and The Source
For my research assignment “The shopping trip” I decided to purchase a Camera as a mystery shopper. The stores I chose for shopping was best buy, the source and future shop. Here I am going to talk about my sale experience with two stores: best buy and The Source. The reason of selecting these stores is that I had a different experience on both stores and there was lot of things to analyse and contrast between salespersons.
Approach and introduction by the salesperson:
Best Buy: when I went to the best buy shop, I moved directly to the cameras section and one of the salesperson approached me for a help. He was very knowledgeable and intelligent. He used first three steps of presentation
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He was unable to do any suggestive selling. The products at the source were good but I felt the service is not.
Relationship- Building Skills:
Best Buy: The salesperson created a good rapport with me and successful in creating a positive impression. He asked me about my profession and my studies. We got along well and he recommended a camera best for my use keeping my budget in mind. He had good knowledge about the products as he was able to compare different brands of cameras i.e. Samsung, Nikon and Canon. Based on my needs he recommended me to buy a Sony camera. Although the camera was little over my budget, it had additional features like Bluetooth, automatic operation and small sensor etc. He had answered my queries very confidently. During the entire conversation, he maintained good eye contact, posture, personal space and most importantly “a smile”.
The Source: The salesperson was not approachable and was least interested to assist me. While he was presenting and explaining me features of different printers, he often got distracted with people around he was rushing through the presentation. Hence I was not sure about the cameras and all the more confused. When I tried to confirm him about the features of the cameras, he was fumbling as he was not confident about the products. He just wants to sell the product without building any relationship. I was very frustrated and this experience created
Best Buy Co., Inc. is a multinational company in the United States and it deals, with consumer electronics, and accounts 19% of the business. The company also operates in Mexico, Puerto Rico, China, and Canada. Some of the subsidiaries of the company include CinemaNow, Geek Squad, Pacific Sales, and Magnolia Audio Video and operates in both Future Shop label, and Best Buy in Canada. Best Buy Co. Inc and its subsidiaries operate more than 1,150 stores internationally and domestically. The company also operates more than 100 “ZoomShops” or Buy Express Automated retail Stores, operated by the Zoom Systems, in both malls and airports in the entire country of the U.S. The company is headquartered in Richfield, Minnesota, U.S (Scott,
Honest dealing: The customers may need to ask for a refund if they are dissatisfied with the goods and make sure they can make a complaint.
For this project, I chose Target’s department store because, one, I am an employee there and most importantly I felt that it showed different types of people in multiple ways through its products. For my first observation my goal was to examine how the store was arranged, the products that
Thesis: Although some claim that retail anthropologists’ placement of surveillance cameras for consumers while shopping is manipulative, it is not in fact unethical because their actions are meant for the benefit of the consumers, the benefit of the producers, and most importantly, shoppers are aware of the surveillance cameras.
Question 5How did you go above and beyond the call of duty when dealing with a customer?
In this industry Economies of scale reaches at global level while Best Buy fulfill customers demand on National level as per culture and choice of countrymen. As this industry becomes very grooming industry that’s why level of competition not only increased but also it reaches at
The author goes as far as sharing that with his encouragement his friends too now own a T-4 camera and use it for personal and professional purposes. He expresses great feelings in what he has accomplished with the use of the camera and went as far as to post his personal pictures so one can see firsthand what has been described. I looked at 3 of the exact same T-4 cameras on ebay.com. The first two had one or two non-descriptive sentences that simply stated the issues the user may have with the camera. The third camera which was also the cheapest of the three focused more on how the camera works. In the post of camera 3 the seller gives no information regarding personal use or the quality of the pictures. The seller simply states that it is a T-4 point and shoot camera and is simple to use. cameras special features that are described are, it removes red eye, the color automatically adjusts and sharpens. It states the results from the camera are
How would you rate the knowledge of your contact about our products/prices/services? Generally, was your contact able to answer to all of your questions? Did you feel confident about how your contact took your order? After the first contact, did you get an efficient following of your file? Generally, have you been satisfied about the services provided par our company/our agent?
Best Buy Co., Inc. is currently the world’s largest retailer for consumer electronics. The company has 1,400 brick and mortar stores and is a popular online retailer as well. The stores serve as display room for various online retailers. Best Buy consumers can purchase electronic products such as mobile, corded and cordless phones, televisions, cameras, personal computers, laptops, appliances and more (David & F.R., 2015). Today’s society relies on convenience and technology, forcing companies to implement new ideas and projects in an effort to maintain their ability to compete with other companies. For continued success the company must look at the internal and external issues the company may face as well as their competitors and their best practices that are contributing to their success.
Best Buy is the world’s largest consumer electronic retailer with over $40 billion in revenue, 1,300 stores and 150,000 employees at the end of 2008 with a US market share of 21% (1). Best Buy’s humble beginnings go back to 1966 in Saint Paul Minnesota where a small audio specialty store named The Sound of Music was opened. Over the course of the last 43 years the world of consumer electronics have changed tremendously, but the one thing that has been successful in the growth of the company is Best Buys approach to meeting the consumer’s needs.
The purpose of this paper was to observe the consumers of a retail store of my choice; I chose to observe Victoria’s Secret and Targets consumers, because I myself am consumers of those stores quite often, then to analyze the behavior of the consumers of Victoria’s Secret and Target. Victoria’s Secret and Target consumers differ because of the difference in type of retail they offer and sell. Victoria’s Secret consumers know what they are going to be shopping for women and certain needs or wants they are looking to satisfy. Target consumers shop for any age and any gender,
With this bad experience about the company why should the sales person do the best for the company?
Customer satisfaction is the backbone to being successful with in a business atmosphere. Steve and Dana were obviously not satisfied because their experience did not match their expectations (customer satisfaction was not reached). For this
Shopping is one of the most common social activities in our life. Lingering in one store and another, the customers are looking for the products that meet their requirements and making decisions to purchase while enjoying the leisure time with their families or friends. At the same time, to achieve a better business performance, the retailers try to attract the customers to pay more attention to the products and stay longer in their stores by using various kinds of technologies to surveil the shoppers, such as using cameras to monitor their shopping behavior, tracking their purchased items, and even analyzing these consumers’ background. However, the surveillance of consumers by retail anthropologists is manipulative and unethical
1. Based on the brief conversation between Jerry Kline, Grace Gallo, and Paul Swenson, what kind of sales manager do you think each of them is? What do you think is the level of performance of the sales force each person heads? How do you think each of them will benefit from the sales force each person heads? How do you think each of them will benefit from the sales mananagement training seminar?