Strategic Management And Strategic Competition

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Strategic Management and Strategic Competition
The Microsoft Corporation is a publicly traded company. It was founded in 1975 and prides itself as a leader in software and product solutions for individuals and businesses. Their mission and vision is to be a go-to source for everyone globally, and to be able to consistently produce platforms and products superior to the competition. Their comprehensive line-up makes them a very competitive business in the market, and one that can partner with a multitude of sources. They feature a broad array of products and services including Windows, Office, Windows Phone, box, Skype, MSN, Bing and Surface (Microsoft, 2015). Technology changes have been promoted by the company, and they …show more content…

Microsoft will continue to be a major competitor and industry leader through its strategic management and objectives.
Globalization and Technology The Microsoft Corporation thrives on efforts of globalization and advances in technology. The spread of communication and markets have resulted in economic interdependence. As a global company, Microsoft is familiar with many of the changes that are occurring because competition and the availability of new opportunities in different places. Computers and the internet are connecting people, businesses and cultures in more ways than ever before. Microsoft has aimed to be at the forefront of these developments, and a consumer choice in services and products that aid in globalization efforts. The movement of people and businesses demand that people are able to design and share critical information among and across groups. This results in technology diffusion, which is the "speed at which new technologies become available and are used" (Hitt, Ireland & Hoskisson, p. 10). Microsoft can also be considered to have engaged in perpetual innovation. With companies like Apply constantly and rapidly designing new technologies and software, Microsoft had to follow suit. Technology has resulted in some interesting and powerful trends and opportunities for people and businesses alike.
Industry Organization Model versus Resource-Based Model There

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