Strategic Management Essay

ASOS is an international fashion retailer, which offers an extensive line of products, varying from high street to

4. Further Research—Gather information on Nike’s recent moves and accomplishments, and those of its rival Adidas. Are both firms following the same strategies and using the same structures to support them? Or, is one doing something quite different from the other? Based on what you learn, what do you predict for the future? Will Nike stay on top, or is Adidas the next industry leader?

sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes, they

world, while Asia-Pacific has the fastest growing shoe market at 7.9% CAGR. From 2007 to 2011,

5. The biggest question facing Schoenfeld now is “how to drive that next stage of growth” (case p. 2). The first option is to focus on the shoe category. The

The concept of market structures and competitive strategies are important when attempting to compete in any market. Understanding what market structure your product falls under can help companies develop better competitive strategies and identify potential for loss and gains. The athletic footwear industry in the United States is highly profitable and continuously growing. In this paper I will identify market structure of the athletic footwear industry, the major retailers, and competitive strategies that can be used to maximize profits.

For the simulation my company name was H Company. Below you will find the results to the 8-year simulation. H Company has been highlighted in the majority of screen-shots.

Ques 1: Draw a detailed process flow map of the current process at receiving Plant#1. What is the capacity of each operation in the process?

Customers make purchasing decisions based on the information they have among products and the values of goods a company offers. For that reason, companies have to promote their products to increase products awareness. In order to achieve organizational goals, companies must understand the market’s needs to ensure the success of their businesses. Such information can be gained through research. The industry that will form the basis of this paper is Western Canadian Shoe Association. The three brands under study are Reebok, Adidas, and Nike.

Keep the Status quo. As they are already doing, they just need to keep finding more distributors and increase manufacturing either by finding factories to make the shoes, or improving the existing machinery used to make the shoes

4. What is your assessment of the strength of competitive pressures stemming from suppliers to the marketers of performance sports apparel?

In the calculation it can be said that they only 7 stations are needed. With this number of workstations one could achieve the highest efficiency at this moment. But the company will grow rapidly. Therefore they had to add new stations every year.

* Production capacity is 10,000 units a year however they hope to construct a $45 million facility with a capacity of

5. All of the companies are free to trade in all of the areas. The

Currently there are two ideal plants; management should not stop mid-stream and allow the remaining 16 to operate less than optimally.