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Strategic Management Report: L'Occitane En Provence

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Strategic Management Report

Assessment Task 3

Executive summary This report has been made in order to have a better understanding of L’Occitane en Provence Company. In 1976, Olivier Baussan created the company L'Occitane. The company manufactures well-being and beauty products and markets them worldwide through a network of 950 shops. The first part of this report will be the overview of the company. This part will introduce the company, with the size of the company, the performance, the type of products sold and finally the different locations of the firm in the world. The next part will provide the vision, mission, goals and objectives of the Occitane en Provence. Then the life cycle of the firm’s industry will …show more content…

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Purpose This paper has been authorized by Dr Jane Craig. The goal of this report is to create a report presenting an analysis of L’Occitane en Provence, a French company which has exported itself internationally. The report will provide an analysis of L’Occitane en Provence in Australia.

Limitations The only limitation of this report is the word count. Otherwise the document adopts therefore a report format; all the information will be on the entire company, and will be analysed.

Scope This document will be presented as a report, which includes a lot of information, like the overview of the company, the firm’s mission goals and objectives. The PESTEL analysis, which is a macro environment analysis, will be made, and will explain the competitiveness of the firm. A strategy group map will be made to present L’Occitane en Provence in front of its competitors. The SWOT analysis and TOWS matrix will also be presented to identify the future strategies and the possible position that L’Occitane en Provence can claim will be explored. Finally, recommendations regarding the strategy will end the report on L’Occitane en Provence.

I. Overview of L’Occitane en Provence

1. Who is L’Occitane en Provence

The story begins in Provence in 1976, when Olivier Baussan created L'OCCITANE. He takes a lead out of the land and of the know-how of the Mediterranean to create care and natural and authentic perfumes, effective

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