Strategic Management Report
Assessment Task 3
Executive summary This report has been made in order to have a better understanding of L’Occitane en Provence Company. In 1976, Olivier Baussan created the company L'Occitane. The company manufactures well-being and beauty products and markets them worldwide through a network of 950 shops. The first part of this report will be the overview of the company. This part will introduce the company, with the size of the company, the performance, the type of products sold and finally the different locations of the firm in the world. The next part will provide the vision, mission, goals and objectives of the Occitane en Provence. Then the life cycle of the firm’s industry will
…show more content…
.
Purpose This paper has been authorized by Dr Jane Craig. The goal of this report is to create a report presenting an analysis of L’Occitane en Provence, a French company which has exported itself internationally. The report will provide an analysis of L’Occitane en Provence in Australia.
Limitations The only limitation of this report is the word count. Otherwise the document adopts therefore a report format; all the information will be on the entire company, and will be analysed.
Scope This document will be presented as a report, which includes a lot of information, like the overview of the company, the firm’s mission goals and objectives. The PESTEL analysis, which is a macro environment analysis, will be made, and will explain the competitiveness of the firm. A strategy group map will be made to present L’Occitane en Provence in front of its competitors. The SWOT analysis and TOWS matrix will also be presented to identify the future strategies and the possible position that L’Occitane en Provence can claim will be explored. Finally, recommendations regarding the strategy will end the report on L’Occitane en Provence.
I. Overview of L’Occitane en Provence
1. Who is L’Occitane en Provence
The story begins in Provence in 1976, when Olivier Baussan created L'OCCITANE. He takes a lead out of the land and of the know-how of the Mediterranean to create care and natural and authentic perfumes, effective
The report has to be presented professionally with cover sheet, table of contents and references.”
Its value is that they will be caring and considerate of their employees, customers, suppliers, shareholders, the community and the environment by showing respect to each other and valuing diversity, working together to achieve a safe, friendly and positive working environment, setting clear expectations, recognising contribution and developing their people, leading by example and taking responsibility for their actions, communicating clearly, inclusively, honestly and in a timely manner, having pride in their product and passion for the business, its heritage and its future and contributing to the community through corporate benevolence and environmentally sustainable practices (Haigh's Chocolates).
The following paper is about a company that is at the top level of their industry in selling their products and services. The background of this company describes about what kind of company this is and the types of products and services it provides to their customers. This section also includes the recent performance of this company and the varying aspects of what their target customers and whose is the competition.
Many great fashion designers have entered the market of fragrance (Chanel, Lanvin, Givenchy, Yves Saint‐Laurent, Balenciaga …). After that, the speakers of the cosmetic market launched their own perfumes (Yves Saint Laurent, Estee Lauder) and finally, the family brands made their entry on the market (L’Oreal, Procter & Gamble, Unilever…). These
2. All the data and information you need to complete this assignment is in the public domain and is easily accessible via electronic means. Please do not approach the companies for help with this project.
The business overview, current situation analysis and marketing objectives are reviewed in this document as the following briefly details.
I have researched the company’s financial reports. There will be a financial analysis of the company comparing its present to past two years’ performance and to the performance of its major competitors.
This report will be taking a look at internal and external factors the company positively and negatively. The report will include what they do well and not so well? What issues are affecting the company at present and in the future?
The report is written in a comprehensive manner, is grammatically correct and is devoid of jargon. The topics of the study are presented in an organised fashion, and sub topics are explained accordingly.
This report is going to use annual report to analyze the Next PLC through multiple point of view for the purpose of advise, and the final user will be the board of NEXT PLC. The report will consist of three parts, firstly, it will illustrate the comparison on performance, financial position and liquidity between year 2010 and 2011, meanwhile compare the same criteria with its competitor - Debenham PLC in 2011. Secondly, Explain and evaluate how the company applies the international accounting standards. In final part, it will have executive summary covering part one and two.
Through defining both company the write of this report will define their business and synergies in detail. This business report is consists of five chapters in total. Chapter one will have case study background, statement of the problem, research questions ans aim and objectives of the case. Whereas, chapter tow will have detailed description of the situation.
The introductory note on the company and industry was helpful – in that it helped me to have a better understanding of the product and customer profile. This report also touched upon competition and growth prospects along with challenges.
These days, being competitive is impossible yet more a commitment. Through this report, it has recognised the understood Italian Boffi, had some expertise in interior industry. It is important to understand the working pattern and internal working environment of the company and for the purpose SWOT analysis was conducted in the paper to interlinked theoretical understanding regarding its work pattern. The paper has conducted PEST analysis in regards of two different countries in order to help the company highlight the potential advantages and factors that might affect the business of the company along with motivation for internationalisation, competitive advantage and entry models for the company to utilise.Boffi SpA designs and manufactures luxury kitchen and bathroom products in Italy and
It is a global leading company in the design, manufacturing and also sale of home upgrading products, with sales in the year 2002 of US$1.2 B. Its major areas of business are power tools, solar powered lighting, electronic measuring tools and floor care appliances. The company manufactures and trade electrical and electronic appliance. This company has attained an average income growth of 33% yearly over the past 5 years. The company operate in two segments floor care and appliances and also power equipment.