Strategic Management Sony

3848 Words Jul 1st, 2010 16 Pages
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Applied Strategic Management

HONOURS DEGREE
OF
BACHELOR OF SCIENCE
BUSINESS AND MANAGEMENT STUDIES

Table of Contents

Acknowledgement……………………………………………………………………....3
Executive Summary…………………………………………………………………….4
Project Outline…………………………………………………………………………...5
Industry Life Cycle……………………………………………………………………....7
Key Success Factors (Industry Matrix)……………………………………………….9
Industry Analysis (Porter’s Five Forces)…………………………………………….11
SWOT Analysis • Internal Factor Analysis Summary (IFAS)………………………………………14 • External Factor Analysis Summary (EFAS)…………………………………….16
Strategic Factor Analysis Summary (SFAS)………………………………………..18
TOWS Matrix…………………………………………………………………………...20
Assessment of Company Performance……………………………………………..22
Review of
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Main strategic issues facing the company

• Sony Corporation has to keep improving on their products or produce new products to compete with its competitor.

• As Sony Corporation is the manufacturer of a lot of electronic devices and products such as computers and cameras, they have to ensure that all of their products are able to meet the satisfaction of their consumers.

Company’s contribution to the National Economy

Sony Corporation of America, based in New York is a US subsidiary of Sony Corporation, headquartered in Tokyo. Sony's principal U.S. businesses include Sony Electronics Inc, Sony Pictures Entertainment Inc, Sony Computer Entertainment America Inc, and Sony Music Entertainment. Sony recorded consolidated annual sales of approximately $78.9 billion for the fiscal year ended March 31, 2009, and it employs 171,300 people worldwide.

Company’s contribution to the regional economy

• In 2008, Sony was awarded Director-General of the Agency for Natural Resources and Energy Prize of the FY 2008 (13th) New Energy Award.

• In 2009, Sony Corporation, Sendai Technology Centre and Sony Semi-conductor Kyushu Corporation, Kokubu Technology Centre awarded Director-General of the Agency for Natural Resources and Energy Award.

• Sony reduces 100000 tons of CO2 emissions through the use of renewable energy. Sony also agrees to support the South Africa Mobile Library Project for 3 years. On 4th of December 2009, Sony joins the team ‘Using power of
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