Strategic Management case study in the Hotel industry

Strategic management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives. It involves the systematic identification of the firm 's objectives, nurturing policies and strategies to achieve these objectives, and acquiring and making available these resources to implement the policies and strategies to achieve the firm 's objectives. Strategic management, therefore, integrates the activities of the various functional sectors of a business, such as marketing, sales and production to achieve organisational goals. It is the highest level of managerial activity, usually

This report will be providing a detailed analysis of the existing Budget Hotel market, and how to improve the competiveness of the Travelodge UK, the second largest Budget Hotel chain in the United Kingdom, Second Premier Inn. This report will contain the following, a profile of the organisation’s current target market, which will include demographic, psychographic, geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most important and relevant factors that could have an impact on the business. Once the pest analysis has been completed, the report will be concluded by recommended changes to the marketing

Hotels- the most important accommodation subsector which provide the greatest total employment within the tourism industry at the global

Household debt has been an increased problem this has spread wider added by Debt charity Step change. Whilst there is a rise in unsecured jobs and slow moving wages this can put households at a financial risk.

Reduction in interest rate: In March 2009, UK government through Bank of England reduced interest rate from 5.0 % in September 2008 to 0.5 %. Figure 7 below shows UK interest rate level from a decade prior to the crisis period.

Hosting the Olympics can be a very lucrative and smart investment for a city, as well as a very stressful event that can turn out to be more than you may have bargained for. The London Olympics had over 10,000 athletes in attendance and generate over 14 billion dollars. But London didn’t simply make 14 billion dollars, have a fun historic event and walk away. They spent practically the same amount and only came out with about $18.2 million in surplus. Considering the experience the city had and the history it brings to London, it seems that in 2012 it was an excellent

This report demonstrates the evaluation of current performance of JD Sports Company. Method of Analysis includes Ansoff’s matrix and Porter’s generic growth strategies to discuss the nature of the market which JD Sports invest in. The financial methods are including the flexibility and stability of JD sports which judged by the liquidity, current ratio, operation capital, gearing and profit margin of this company. These figures could be collected from the annual report or balance sheet. This report analyzed the JD sport’s position in the market, and used generic and external growth method to expand market size. Such as acquired a lot stores to improve business profitability. Obviously, JD has expanded to the European

Change in interest rates, asset prices, and exchange rates also affects the spending and saving habits of individuals and firms. Changes in these three factors change the interest rates on their debts and savings and the change felt the most is a change in the interest rate on personal debt which is usually held in the form of a mortgage where 80% of mortgages in the UK are on a floating-rate. The higher prices of goods and services due

As it shown by BBC news (2010), the UK Consumer Prices Index (CPI) annual inflation rate raised to 3.3% in November, 2010, increased by 0.1% from October, 2012. ‘Clothing prices also rose by a record amount - of 2% - between the two months, with the biggest price rises found in men's outerwear’ (UK inflation rate rises to 3.3% in November, 2010). Retail Prices Index (RPI) inflation rose by 0.2% to 4.7%, which includes mortgage

Thirdly, the city is preparing hard for the special event  by paying attention and learning lessons from other cities which hosted Olympics recently. Ten billion pounds is being spent on hosting the London 2012 Olympic and Paralympic Games which take place for just 17 and 12 days respectively. Accommodations for visitors are already arranged  in the West End of London. There are around 100,000 hotel rooms currently available in the capital, together with an estimated 30,000 extra non-serviced rooms. This is more hotel accommodation than Athens or Sydney,

The following report was derived from the primary use of secondary sources, in addition to telephone contact with hotel representatives. Secondary sources included research from the Internet, industry books, company marketing communications, trade and general business newspapers and magazines, among others. Through all the sources, relevant data and information was extracted into the report's appendices. After individual analysis and group discussion, the following report was devised. The mandate of this report is to provide a macro examination of the luxury hotel industry and specifically the future outlook of Four Seasons Hotel and Resorts, Inc.

Globalization changes have impacted Burger King in the following ways; since the company began in 1953 with its first restaurant in Jacksonville, Florida and opened several locations across the United States, the company began its international expansion in 1969 with its first international franchise location in Canada, followed by Australia in 1971, and Europe in 1975. The setting up of franchises outside the United States was as a result of fast food opportunities arising outside the United States. So as to fully integrate in the international market, Burger King had to adopt and embrace

Ibis, the popular economy hotel chain, opened its first hotel in 1974, in the French town of Bordeaux. Since then, the company has expanded globally, reaching 40 countries worldwide, opening over 800 hotels. The majority of chains have been established in France, while the UK hosts over 50 chains, with further four hotel openings expected in December 2009. Recently, the chain has introduced a strategy to “promote the chain’s drive for ‘greater and greener customer comfort’”. (Mintel 2009)

The hotel industry is one of the most prolific industries in Australia due to its presence in society and, the impact it has on the nation’s economy. Advances in technology since the end of the 20th Century have allowed the service market of a hotel to develop rapidly (Hilton Melbourne South Wharf

Future- oriented: Strategic management encompasses forecasts, what is anticipated by the managers. In such decisions, emphasis is placed on the development of projections that will enable the firm to select the most promising strategic options. In the turbulent environment, a firm will succeed only if it takes a proactive stance towards change.