Strategic Marketing of Mahindra Reva

We have the desire to create a new form of technology and get away from gasoline cars. Electric cars are the future in transportation and will pave the way for the auto industry in years to come. Even though we have not seen the results we need in production, costs, and technology, people are positive they will soon catch on. In this paper I will discuss the cultural considerations of the electric car. I will compare the United States use of technology with other nations around the world such as China. When comparing them, I will cover the main sources of the technology for present electric cars and also the production. I will review America’s innovation and motivation in pursuing the electric car. Based on that I will name some leading car brands

The U.S. electric passenger car industry in 2011 was described as being in its infancy, because it is still a new concept to buyers. However there are signs of growth from 2011-2015. Buyers do not consider the car because of price, travel range and vehicle size, along with other secondary concerns.

The movement to electric vehicles has been a slow process. It has always been dictated by consumer desires, price, and practicality. There are predictions that the electric car market will reach 7% of total car sales by 2020, and there are some who think the market will be much bigger by then. We’ll see!

Currently, the market for electric vehicles are in its early stages. However, with the growing environmental awareness more people are becoming more accepting and fond of the idea of electric cars. Presently, less than 2% of households have an electric powered vehicle but it is projected that by the year 2045, electric vehicles will account for 35% of the automotive market share.

Electric vehicles began taking the market by storm when Nissan introduced its mass-production Leaf model in 2011. Since then, nearly every manufacturer has brought its own EV to the market. The future appears bright for EVs, especially as engineering improvements make them more efficient and cost-effective. That said, we will examine the good, the bad and the ugly of electric vehicles to help you make an informed decision about this emerging technology.

Tesla electric vehicles from Tesla Motors are gaining a reputation as the cars of the future. These models are not only known for their luxury features, acceleration, power, and nearly silent electric engines, but also for their green appeal. Individuals who can afford the hefty price tag are purchasing these vehicles because they are classy, fun to drive, and better for the environment than the standard gasoline car. Tesla Motors are leading the way in innovation in the American car industry with their Tesla electric models.

The United States of America is one of the biggest automobile markets in the world. This trend has also created awareness for environmentalist to bring attention to rising level of pollution and emission within the cities and metropolis. As response, the U.S. Government is encouraging the automobile manufacturers to produce clean and renewable alternative vehicles that will drastically reduce pollution and emission. Subsequently, the automobile industry has witnessed a gradual introduction of environmental friendly vehicles that use clean and renewable energy to encourage less pollution and safer environment. The manufactures of these vehicles have introduced into the market three categories of electric passenger car

After the success of electric cars in the West, manufacturers from around the globe are entering into this business. With more players in the market, the competition is expected to be intense.

Firstly, the decline of oil prices in 1996 decreased the price of substitutes to the EVs and increased demand for traditional cars. In addition, the oil lobbyist’s blocking of recharging infrastructure limited important complements for a viable EV market.

EV range is the top concern for potential consumers [5], [6] worldwide. Therefore, the range is the most critical item within the technical requirements of an electric / hybrid car. In Great Britain, average

Across the world and for years governments have promoted the usage, production, and purchasing of electric vehicles. The first big push for electric vehicles was in 1998 in the state of California with the mandate that stated, “ a small percentage of vehicles sold after 2000 [ must have] zero emissions”( Baumgartner et Gross 35). This pushed many small and large vehicle companies to begin to look towards producing hybrid and electric vehicles. Another big push for electric vehicles in the United States was in 2005 when soon to be President Barack Obama advocated that” the United States [would] have one million electric vehicles on the road by 2015” (Barkenbus 56). Despite this goal never being met, without a doubt it promoted and furthered electric vehicles. Outside of North America in Europe, electric vehicle incentive is also prominent. Writing in October of 2000, Jack Barkenbus states “France is likely to be at the forefront of advocating electrical vehicle usage because of [their] nuclear power” (Baumgartner et Gross 35). This prediction was correct France now offers recharging services for electric vehicle owners. Another European country offering an incentive for purchasing electric vehicles is Switzerland. “Switzerland rewards individuals who take part in [electric vehicle promotion] by offering direct subsidies when buying a car”(Baumgartner et Gross 36). All of this incentive and promotion has been worthwhile, writing in 2017 Jack Barkenbus states that, “thirty percent of all new cars sold in the last quarter of

Fully electric cars are the future of ground transportation. The use of electricity in cars will also have a massive impact on future transportation.

A hundred years ago nobody believed electric cars could exist. Now we are in 2016, and everyone in the world is thinking about how much technology has developed. We now have electric cars and no one believed that these methods of transportation would have been possible years ago. Now people look to these alternatives when they want to buy a car. Some people believe that electric cars are the best and will be the future, however these cars have more cons than pros (Hasebe and Satoru 2).

Technology has been advancing since the turn of the century at an unparalleled pace with the constant announcement of new gadgets and innovations. Of the thousands of new technological advancements made in the past decade, the introduction of the electric car has been the most widely discussed topic. Electric cars are one hundred percent emission free and can replace the fire spitting, bone chilling sounds of a thunderous gasoline engine with the eloquent silence of luxury and speed. However, as with all things technological, electric vehicles have their problems. Electric cars have several benefits and could possibly replace gas cars in the future, but they are not refined enough to take over the world today because of a few technicalities

In the market today, there are some factors that can pose a problem to all the market players’ including the Model S.  The idea of fully electric vehicles is still a new idea in the eyes of consumers.  The major concern for the market would be the location and proximity of charging stations for the vehicles.  Major cities are starting to increase the amounts that are located within them, but are still not as readily