Corporate strategy is the overall scope and direction of a corporation and the way in which its various business operations work together to achieve particular goals (Luthra, 2018). In the Polaris Reports 2017 Fourth Quarter report, Polaris reaffirmed their vision and strategy by identifying five major objectives. The five objectives are; being the best in power sports, growth through adjacencies, global market leadership, safety and quality a competitive advantage, and becoming a productivity powerhouse (Polaris Industries, Inc, 2018). These objectives were identified after their Strengths, Weaknesses, Opportunities, and Threats (SWOT) process and the strategic planning process was completed. Polaris end state was a “net income growth of greater than 15 percent compounded annually through 2022” (Polaris Industries, Inc, 2018). Now that the strategic planning process assisted Polaris leaders in identifying goals, Polaris will need to determine a strategy that will help reach their goals. Three options that strategic planners can utilize are; directional strategy, portfolio analysis, and corporate parenting. The success of each …show more content…
Growth in business can come in two different forms, internal or external (Aktas, de Bodt, & Samaras, 2008). A type of external growth, which relates back to a cooperative strategy, is a merger conducted between two corporations. An example of this is reflected in the merger between Polaris Industries and Indian Motorcycles, in that both brands could have continued success under the leadership of Polaris Industries (Polaris Industries, Inc, 2011). Currently, Polaris Industries is conducting an internal growth by increasing their financial contributions to research and development (Polaris Industries, Inc, 2017). This type of internal growth will allow Polaris to expand its product lines and competitive
A Corporate Strategy in its simplest form is the the drive of the company as this has the goal/goals a company is trying to achieve and at what level it wishes to compete. Keeping this in mind we can now talk about the Hudson Bays corporate strategy. The Hudson Bay’s mission statement is ‘a vision for growth and is committed to bringing Canadians the products and services they want’. The Hudson Bay is the oldest commercial company in North America, and as such expects to be at the forefront competing at the highest level in its industry, In addition they have a goal to make $1.5 billion in incremental sales and revenue. Now that we have identified the corporate strategy of Hudson bay we must identify how they plan to achieve these goals this is known as the business strategy.
Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
Strategic planning within a company is a tool used in companies that help mature areas in total quality management. This type of planning creates a cohesive management system for lower level employees to better adapt in. “Strategic planning determines where an organization is going over the next year or more and how it 's going to get there. Typically, the process is organization-wide, or focused on a major function such as a division, department or other major function”(McNamara, 2008). In order to plan effectively one must first make a clear assessment of the plan and have an analysis on the corporations mission statement and objective.
Becoming a larger more efficient company with a strengthening competitive position opens up the opportunity for more mergers and acquisitions of competitors, suppliers and/or customers.
Strategic planning involves taking information from the environment and deciding upon an organizational mission, and upon objectives, strategies, and a strategic architecture. There are many different ways to go about deciding on your mission. Michael Porter, a researcher from Harvard, had a few ways for developing frameworks for developing an organization’s strategy.
Strategic planning can dictate the success of any organization if properly planned as well as the failure of an organization if not implemented as planned. Strategic planning is all about making choices. It is a process designed to support leaders in being intentional about their goals and methods. Simply stated, strategic planning is a management tool, and like any management tool, it is used for one purpose only—to help an organization do a better job. This portion of the strategic plan will explain why an
We have identified three ongoing processes- analyses, decisions, and actions- that are central to strategic management. In practice, these three processes – often referred to as strategy analysis, strategy formulation, and strategy implementation – are highly interdependent and do not take place one after the other in a sequential fashion in most companies.
The input begins with an environmental analysis in order to find trends and implications that will become an opportunity or a threat that can affect the growth of the business. From there a strategy development plan can be set to focus on the vision, mission, final growth platforms, initiatives, and detailed plan action. This particular focus gives hold to future plans and focus to a purpose. However, in this segment it is important to remember that only so much can be controlled and in order to grown you need more people with the knowledge and new perspectives that allows the business to flourish. In addition, Recardo discussed the importance of a contingency plan to keep the vision in play if something goes awry. From here a business and functional pathway can be used to drive the plan. It consists of a corporate development function and stages of
7. Formulate strategic options and select the appropriate strategies – The next step is to evaluate strategic options and then prepare a game plan designed to achieve the company’s mission, goals, and objectives such as increasing sales in a particular segment (either by growing the segment or taking a share from the competition) or penetrating a completely new segment (either by promoting the product on its existing attributes or by repositioning the product for that segment).
There are several steps to strategic plan. Interviews should be conducted with stakeholders to develop action plan. An environmental scan should be performed. A review of the history of the organizations structure, resources, strengths, and weaknesses should be evaluated as well as their major competitors. The organization should find opportunities expand their market. Finally, a strategy needs to be developed for the organization to compete in the marketplace (McDermott
Carttar, P., 2014. Strategic Planning and Evaluation: Tools for Realizing Results. [Online] Available at: http://www.ssireview.org/blog/entry/strategic_planning_and_evaluation_tools_for_realizing_results [Accessed 14 November 2014].
Strategic planning involves making decisions about the organization’s long-term goals and strategies and how the organization decides to implement their goals (Bateman, Snell, Konopaske, pg. 113). Strategies help organizations to have a clear perspective on how to go about accomplishing the goals they have in place. All organizations have a clear vision of what their mission and purpose as a company is, they know how to fulfill the mission, vision, and purpose and they know how to ensure that they accomplish all their goals. However, the route the organization takes to define these things determines how effective they will be.
Then in return, these stakeholders will continue purchasing their products throughout their life time due to their unforgettable experience they have doing business with Harley-Davidson. Harley-Davidson believes the backbone in their business is their strong brand name and their loyalty with customers.
Today in America our economic system has been gradually sliding downhill which has resulted in many organizations scrambling to make changes. The explosion of technology has eliminated many jobs and combined with the broken economy, companies are forced to downsize and reconfigure their structure just so they can maintain and not go under. Regardless of their size or specialty, organizations must put their time and resources into creating plans and goals to achieve any amount of success. There are four main types of planning that many organizations have put to use: strategic, tactical, operational and contingency. I will be describing strategic and tactical planning more in detail as I feel that these two techniques are an essential to any business when they are establishing what their goals need to be. I will discuss the elements that are a part of each planning process and when they should be used by an organization to achieve the highest amount of success.
Strategic planning is central to management study. It defines the long term direction for the company and all other business functions orbit around their established strategies. This article studies how a company formulates business-level strategies, optimize their competitive positioning and obtain a competitive advantage over their rivals.