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Strategic Reporting Of M & S

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Strategic Reporting of M&S

Science 1st October 2013, the UK companies were asked to include a ‘strategic reporting’ as a part of Annual Report of the companies by UK government. It is known that, Strategic Reporting is a process that allows companies to answer questions addressing progress, outcome, and performance with respect to specific goals (wiseGEEK 2015). In this essay, i will present a discussion about three points, strategic management, business environment, and business performance. In the end, a conclusion according to my discussion will be given.

Strategic Management
In the strategic management, it contains two aspects, strategy and objectives and business model. As we know, M&S is one the UK’s leading and the biggest …show more content…

Secondly, through the M&S.com website, it gives M&S flexibility to cater to customers’ changing shopping habits, whether they are shopping online via mobile, on a tablet, or at Shop Your Ways, and there over 7 million registered users. M&S.com produces £636.5m sales, 2% decreases than last year, this should be related to customers liked the enhanced functionality and cleaner look of the sit, as a consequence, when M&S updated its website, sales returned to growth in fourth quarter and it shows gradual improvement such as, weekly sit visits has obtained to £6.1m, 10.9% increased than last year, 22 new Shop Your Way Stores has be opened, and customer satisfaction rose by 18%. Thirdly, due to M&S is a international company, it has 480 wholly-owned, jointly-owned or franchised stores in 59 territories across Europe, Asia and the Middle East, 25 new stores were opened and 5 new territories were explored in the past year. In 2015, the international revenue is £1.1bn, it decreased by 5.7%, this condition should be of relevance to in a number of M&S franchise partners were impacted by political instability and local currency fluctuations which resulted in lower shipment in a geopolitically turbulent year. In other territories such as, the Middle East region, the macroeconomic situation has impacted consumer demand, but fortunately, these franchise partners have adapted to the challenging environment by managing their businesses prudently and ordering less stock. Finally, M&S

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