Strategies For Our Client Forever 21 On Global Crowdsourcing Strategies By Analysing Several Different Platforms

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Executive summary
The purpose of this report is to provide specific advices for our client Forever 21 on global crowdsourcing strategies by analysing several different platforms. After comparing the target market and value proposition of Mechanical Turk, Freelancer, Odesk, Would You Rock This (WYRT) and Spoonflower, Would You Rock This is recommended to be the best choice of Forever 21. With the elaboration of WYRT’s business model canvas, the strengths of this platform of crowdsourcing are analysed. Then the applications of technologies are shown. Last but not least, Forever 21 should be known about how WYRT create value and be aware of the risk it may bring.

Crowdsourcing in this report refers to the process of attaining needed thoughts, services or content from a large group of people (Merriam-Webster, 2015). Different from outsourcing, it decomposes and distributes the tasks to a public group which did not be defined, but not a specific group. The aim of this report is to find differences between several platforms of crowdsourcing and then give precise recommendations for our client Forever 21. By analysing the target markets of Mechanical Turk, Freelancer, Odesk, Would You Rock This (WYRT) and Spoonflower, and outlining the value proposals of these companies, the American fashion retail chain, Forever 21 is recommended to choose the crowdsourcing platform Would You Rock This. Further analyses are developed by researching the application of

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