Strategies of Successful Companies

1316 Words Feb 7th, 2018 5 Pages
This bakery started out as a single bakery in Draper, Utah and now includes locations all over the state, such as shops open in Provo, St. George, Midvale, Orem, Salt Lake City, Layton, West Valley City, and Murray. There's even a new shop open in Scottsdale, Arizona, which indicates that the company truly has the potential to expand nationwide. Even though the field of bakeries is a truly congested and competitive, The Sweet Tooth Fairy bakery has managed to create some real innovation in the field, so that it stands far out from the competition. This is one of the main reasons for this company's success its creativity. As The Sweet Tooth Fairy website explains, "Forgetting ingredients or adding an extra pinch here and there is often how she discovers her most incredible delicacies. Her picturesque shops are beautifully filled with everything from cookies to cupcakes and anything in between. Young and old alike are drawn to her exquisite desserts that seem to have been created just for them." Thus, the creativity that this store has in creating baked goods that are one of a kind is a way to make all customers feel special.
For instance, the bakery offers such classics, such as chocolate chip cookies, cupcakes and brownies; it also offers a range of unique treats like cake pops, Nanaimo bars, cookies and cream bars, foxy bars, cranberry…
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