Strengths, Weaknesses, Opportunities, Threats, And Trends

In the realm of entertainment, Disney leads the way with creativity, bringing to life fairytales and stories that only the most imaginative child could come up with. Children of all ages, teenagers, and adults leave the theater of a Disney movie inspired, empowered, and entranced by the magic and wonder brought about.

The Walt Disney or simply ”Disney” is an American mass media corporation, it was founded be Walt Disney and his brother Roy o Disney in October 16 1923. It is one of the biggest animation industries with it’s hand in live-action film, television and theme park. The company current name was came in 1986 and expanding in different area’s like theater, radio, music, publishing and online media. It is one of the biggest organization which has many product of it’s different sectors. From television to media to theme park to publishing it has many hands. It is the leader in animation industries. Now it is one of the leading organizations with annual revenue of 45 billion. It was Walt’s understanding that coordinating the talents of the people he hired, and pointing them at the direction of his ultimate goal was his most important job. Walt was an innovative and visionary man that used his animation background to co-found, manage, and set the platform for The Walt Disney Company’s future. Disney has five main

Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. The Walt Disney Company operates as five primary units and segments: The Walt Disney Studios or Studio Entertainment, which includes the company's film, recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme

When reflecting back on childhood many individuals have distinct memories that somehow helped to shape them into the men and women they are today. There is one experience shared by many children around the world known as the Wonderful World of Disney. Growing up as a child I can remember the countless hours spent in front of the television watching everything from Classic Mickey to Star Wars trilogy. Personally I can recall almost of the lyrics to every Disney tune as well as some extremely obscure trivia.However, it was not until much later in life that I began to understand the profound words of wisdom and lessons Disney had to offer.

The success of movies and television programs were due to diversity and distribution. It does its own distribution and targets several markets from children to adults. Finally, the Disney character consumer product sector, which includes clothing, home goods, and toys, has been an extremely important asset to the company. For example, by establishing deals such as an agreement with Mattel, Disney was able to manufacture more than 14,000 Disney licensed products. Furthermore, Disney expanded it’s retailing by opening up Disney stores.

Abstract Disney has led the entertainment industry for much of its storied 80-year history. What exactly is the ‘Magic of Disney’? And how has Disney sustained the magic for so long? This paper analyzes Disney’s historical competitive advantage, drawing emphasis on the remarkable synergies Disney created across its various businesses. This paper then addresses the contributions of CEO Michael Eisner, credited with restoring Disney to greatness in the mideighties. Finally, this paper evaluates Disney’s growth strategy over the last decade.

While making animated films projected at youth and at others who Disney hoped to infuse innocence into, being the entrepreneur he was, he also had to keep in mind the business of his company. Disney wanted to promote the carelessness of being young, and desired to show even adults that they, too, could be happy and relaxed. Being able to do so and keep audiences of all ages interested enough to save his company from bankruptcy is indeed a challenge. Nevertheless, Disney was able to generate films that people of many different generations to enjoy, and all the while become extremely successful.

Disney is one of the most successful and largest companies in the world. They have their hand in nearly every form of entertainment as well as media, and broadcasting. Disney is best known for their animated films, unique cartoon characters, catchy musicals, and fairy tales that most of us were first introduced to as children. They are one of the few entertainment companies in the World whose primary demographic is children and teens. Nearly everybody is familiar with the Disney name and its brand, and its realistic to suggest that nearly everybody has experienced a Disney film and animated character at some point in their lives; which may have helped to influence them or their behaviors or even their

Disney is known for its animated movies and adorable characters. For decades, Disney has succeeded in producing thousands of movies that attract millions of viewers. Walt Disney Studios produced many popular animated movies such as The Lion King, Bambi, The Little Mermaid, Cinderella, Sleeping Beauty, Pocahontas, Peter Pan, Aladdin, Robin Hood, Hercules. Disney movies are loved by people of all ages, from children to adults. Disney movies have always managed to attract the viewers and that's what makes it special. In this modern era, almost every home has access to cable TV. Parents will choose TV channel that provides programs for children for example such as Disney Channel. Usually, the children have known Disney since childhood and used

Disney continuously has to adapt to demographix changes in order to deliver products and services that match consumer preferences across countries, this is major in regards to the internet, which is a threat for Disney.

The Brand of Disney is our major distinctive competency. With our assortment of characters, primarily our star Mickey Mouse, we are known worldwide through various sources which provides us a competitive advantage. Disney theme parks are reinforced by Disney TV programs, merchandise and movies. The company has unique ability to consistently produce entertainment in various mediums while keeping cost fairly low.

In Film Industry, Disney mainly focused on children; however the films produced by Disney under touchstone label were focused

After Eisner invested tens of millions of dollars to update and expand attractions and park facilities, Disney recovered its investment with attendance-building strategies. By creating a range of complementary services and entertainment at the park, customers stayed longer and spent more money. A plan was also put in place to develop Disney’s unused acreage and further maximize the profitability of these assets. One result of the above measures was that attendance at Tokyo Disneyland increased by 50% from 10.2m in 1983 to 15.8m in 1991.

Starting as a young boy from Missouri, farmer Walter Elias Disney set out to make a mark on society. After first joining the Red Cross in World War I, he came back determined to be an artist. After moving to Hollywood in 1923 with his older brother Roy, they founded Disney Brothers Studio. After diversifying as much as possible, Disney had a firm grasp on the global market share until the 1980’s where the company’s revenues began to slump in the film industry. Luckily Sid Bass invested $365 million in order to rescue the company and bring an end to all hostile takeover attempts. Disney’s billion dollar powerhouse status in the entertainment industry can be broken down and analyzed using the

Disney has moved well beyond its cartoon-oriented roots. Though the company is still involved the production of original feature films and other related media (and though the media network division of the Company is still the organization’s leading generator of revenue) the company has long since stopped being your typical “animation studio” or “film production company.”