Subway Case Analysis Essay

Café D Pownd is a campus cafeteria, which serves 450 students and faculty, on the campus at the National Academy of Liberal Arts. The Café’s busiest time is at dinner time, where two thirds of the residents are expected to be served between 5:00 and 6:30 pm. The café serves meals, beverages, salads, desserts sandwiches and other snacks. Most students pay with their student meal cards. The Café is designed with three waiting lines, L1, L2 and L3. Line one is for the pre-cooked meals, and it provides a menu of its items. L2 is for the interactive cooking station and the students get to pick what they want to be cooked at that time. L3 is designated for the payment of meals. They have numerous complaints

1. Should we be concerned that CitySoft is focusing on cost, operational control, systems, and quality at the expense of growth?

There is room for growth, as more people from the middleclass are becoming comfortable with eating out in fast-food restaurants more often on a weekly bases. One thing that is fueling this growth is that most fast-food restaurants have adapted healthier menu items. Doing so they are raising the issues that some people and parents in particular have for bringing their children there, such as McDonalds offering salads, apple slices, oatmeal and other less toxic foods, so that people who are health conscious can also visit without leaving with a feeling of having ruined their health through a bad diet.

Kids nowadays know the way to a fast food restaurant. Low income earners prefer to go to fast food restaurants to eat than to prepare foods themselves. This might cost a lot but people just eat it because it is fast.

In an article written by Amy S. Choi entitled, “What Americans can Learn From Other Food Cultures,” Choi discusses food in ways that pertain to ones culture. Today, our younger generation has become less thankful for simple, traditional foods and more wanting of foods prepared in less traditional ways, almost as if, “the more outlandish the better.” Choi mentioned in her article that, “those slightly younger have been the beneficiaries of the restaurant culture exploding in Shanghai” (Choi, Amy. “What Americans Can Learn From Other Food Cultures.” Ideastedcom. 18 Dec. 2014. Web. 17 June 2015) being from America I agree with her statement. Food in many cultures has become a status symbol; I believe that dining in expensive restaurants that serve

“The threat of blood on the tracks has become constant as the number of passengers surges to a level unseen since 1948”, Andrea Peyser writes in “Subways are New York’s Biggest Deathtrap”. The New York Post reported several subway incidents happened in the past weeks: a man in a wheelchair fell onto the tracks and was struck by a train in Brooklyn (Moore), a woman was shoved onto the tracks and killed by a train in Times Square (Furfaro), a man was pushed onto the tracks and injured (Moore), and a teenage boy found dead on the tracks in Bronx (Prendergast). These alarming number of incidents raised the public concern for subway safety, which made “MTA board member Charles Moerdler… [to renew] a push to have the doors installed on New York City’s

A New York Daily News editorial “Dumb as a Doornail” commented “to contemplate this nonsense [of installing protective barriers on subway platforms] is self-evidently a waste of time and money” when that idea first introduced in 2011. The editorial also wrote that “the risks of [death and disfigurement] are far too minuscule to justify all the expense and effort”. Likewise, Jennifer Peltz in “After NYC subway deaths, barriers get new eye” reported that “the challenges [of installing the barriers into the long-established subway system] would be considerable” because of “the widely varying architecture” and “the different types of trains”. Oppositely, Peltz reported that Japan with a long-established subway system has managed to successfully

The New York City Subway System has an extremely rich and detailed history that dates to the late nineteenth century. Before the system that the public currently takes advantage of when they visit New York City, there were an extensive amount of public transportation options that were available to the general public. For example, horse and carriages, omnibuses, and trolley systems were all used as a means of transportation throughout the nineteenth century. Once the idea for a subway system to be built was introduced, most people did not believe that it was possible. However, they were soon proven wrong after Alfred E. Beach secretly built the first subway system that was used in New York City. Once people saw that subterranean travel was a viable means of transportation, it did not take long until the subway system that is used today to come along. The New York City subway system revolutionized the way the general public traveled throughout the city, and inspired other growing cities to build subterranean travel systems of their own.

Fast food is very popular amongst today’s society. Fast Food Nation has reasons for the explosion in popularity of fast food restaurants in the mid-1900’s. It also explains negative effects on American Culture in today’s society. The fast-food industry has multiplied across America and changed the food industry. Eric Schlosser describes in Fast Food Nation the way people think about what they eat and what people think of the fast food industry, and also its impact on society.

This situational analysis includes industry forces, company statistics and financial information, a list of environmental factors that deal with how the company operates, and competitor information.

Subway Sandwich, as presented in the Case Study presented in the Marketing Management MGT 551 class, is an undisputed market leader in a segment that is “firmly established as a nationwide food item for which there is plenty of room in all areas” (University of Phoenix, 2008). However, with a growing competition, changing consumer trends and increased product specialization, Subway’s real strategic marketing challenge is to be able to develop and maintain a differential advantage while sustaining sales growths and profitability.

Subway offers customers many different kinds of fresh submarine sandwiches also called “subs”. Customers always decide how they want their sandwiches to be

Sandwich Blitz has many strengths. The biggest is that they have eight stores in the area surrounding the hospital, three universities and many office complexes, all of which are high-traffic areas. Since they have eight stores the name is one that is recognized by customers, so they are confident in the product they will be receiving. Why go to a new business when you have one you already know? The business is owned by Dalman, who is knowledgeable in the area of food distribution and Sandwich Blitz’s menu and Lei, who was previously a certified public accountant. A focus on healthy foods to upscale customers is a strength but focusing on upscale customers also has its weaknesses which we will discuss later. These customers are willing to pay a higher price knowing that they will be receiving

To establish whether JKB is competitively positioned to tackle the evolving and increasing challenging business environment hence recommend the way forward, a situation analysis must be conducted. This analysis aids in collecting essential information about the organization internal and external factors. Keen interest should be placed on these factors since they have the capability of adversely affecting an organization; they can create or on the other diminish, or altogether destroy the chances of an organization attaining competitive advantage.

The sandwich market is gaining popularity in American culture. Several competitors are now present in the market place competing against Subway®. Many of the fast food providers are currently trying to capitalize on this growing market. The food sales market is growing and Subway® has marketed their sandwiches as hearty and healthy. This is one of the many marketing strategies that