Subway Case Analysis Essay

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Case Study #1 – Subway Sandwich Shop Analysis Case Study One – Subway Sandwich Shop Situation Analysis A situation analysis is an honest valuation of the opportunities and potential problems facing a prospective or existing company. Through analysis a deeper understanding of an industry, competitor and possible options can be examined. Subway Sandwich shops early history roots can be traced back to the summer of 1965, with a $1,000 investment a new venture was born. Fred DeLuca and Dr. Peter Buck worked hard to expand their business by 1974; the duo owned and operated 16 units throughout the state of Connecticut. (Subway History, 2006). A turning point for the partners was 1974, at this juncture the duo decided to take…show more content…
We have become a wealthier, older, more educated society along with being more ethnically diverse. Along the way traditions have changed what was uncommon is now common when it comes to dining out. Places like Subway appeal to time crunched consumers looking for a healthy low cost meal.
Market Trends The sub sandwich franchise Subway, has been trail blazing the sandwich the market for year's coming up on the tails of Subway is Quizno's. "Consumers are noticing what restaurant industry analysts have seen for years. By making toasted sandwiches a hot item, Denver-based Quiznos has become the fastest-growing restaurant chain in the country, trailing only Subway as the nation's No. 2 sandwich shop — not counting hamburgers" ( Apuzzo, Quiznos vs. Subway, 2005). Quiznos menu offers slightly more expensive food in larger more open retail locations. The sandwich wars continue between Subway and Quizno's but smaller local competitors want to give the submarine sandwich king's a run for their money. "Submarina Inc., the San Marcos-based fast-casual chain with 45 stores in the West, is looking to take its cutting board nationwide against the ubiquitous sandwich kings Subway and Quiznos." Submarina, Inc. believes the sandwich market is still underserved according to one restaurateur. Subway appeals more to lower-income, price-weary folk while we have a little more costly, higher-end

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