Summary: The Vanguard Advertising Department

Uniqueness and openness give people an identity, a sense of who one is. Women have always been victims of repression because men comfort themselves with the thought that women need looking after. Today, female oppression still exists, and is worse than ever, mostly because females have grown unaware of it - repression has grown as part of the women identity and is shaping the female gender in ways individuals can’t differentiate. The destruction of the female character has been silently shaped by men’s desires and the diminishing view of the female character.

Riding in the backseat of the car, I am observing the world without noticing. Billboards are passing, the radio is playing, and storefronts are prominent. Ubiquitous advertisements meet the eye and this acquaintance is influential at the most influencing time of one’s adolescent life. The marketer’s goal is to find new and creative ways to advertise to young adults. By making ads bigger, brighter, and more animated in order to reach them in the schoolhouse, through textbooks, and technology. As this is business as usual for marketers, these persuasive communication techniques unconsciously, psychologically, and cognitively effect the minds of the younger generation. Not only influencing them, but also blinding them to the bottom line and selling a product at any cost. Sadly, this practice robs youth of their innocence.

Ford Motor company is one of the world's largest manufacturers of automobiles. Under the leadership of Henry ford, the company implemented the assembly line method of mass production and made the cars affordable for middle-class consumers. Ford Services, however, is Ford’s branch of Auto Service and repairs. Similarly to other companies, Ford Services, is involved in advertisements in an attempt to promote the strength of their tires and services. In one of their advertisements, they use fantasy, detailed graphics, bold texts, and the appeal to younger of audiences to show how powerful their tires can be.

As the article “what we are to Advertisers” by James B Twitchell informs that Advertisers use the strategy of positioning to attract consumers to their product. Positioning is a marketing strategy that exerts a brand to get the attention of customers. The product itself doesn’t even have to attract the consumer, the advertiser just needs to make an ad that creates a spark into people's minds. Although a product might be similar to its competitors, an ad can make a difference with how they are interpreted. Twitchell makes to understand that even though all of us are put into a category, we somehow all connect.

For week four Learning Team A has chosen scenario one to focus their team assignment around. Team A has also decided to create a storyboard and PowerPoint as their catalysts to present their work. The objective was to create an electronic advertisement to attract consumers to the restaurant and a print advertisement to help support the new brand identity with a younger male demographic. Through this process it was learned that it is important to have a strong advertisement strategy and message strategy to help pin-point the exact demographic you want to target, and what type of message you would want to use to obtain their business. Lastly, the role that media convergence played in the decision making of the group will also be discussed.

In light of an evolving market, faced with new competitors, and after a careful analysis of their current customers, the Vanguard Group (hereinafter referred to as “Vanguard”) realizes it must rethink its entire marketing strategy. However, in order to protect and leverage their competitive advantage, which is their low management fees, and to optimize the loyalty that their customers continuously demonstrate toward their organization, they must now target the most profitable segment for them, and develop the best way to serve and delight these customers.

In Unit 1 we introduce you to the study of integrated marketing communications. We begin by reviewing the basic communication model, looking at its component parts and applying them within a marketing context. We explore the key components of IMC, assess its value to marketers, and discuss how IMC can be applied in an international marketplace. We address the moral and ethical issues faced by marketers and look at the steps taken by governments and industry associations to regulate marketing practices. We finish the unit with a discussion of social responsibility and how and why marketers should engage in positive and socially responsible marketing activities. In this unit, you need to refer

My artifact for society today is a bunch magazine advertisements because I feel like the world runs on advertisements. Our minds are constantly being sold to advertisers. Anywhere we look, we will always see some form of advertisement. Billboards, posters, magazine covers, and other print media are visible almost everywhere. If Julianne hough or Katy Perry never advertised for pro active would any of us really try it? I mean they’re famous and they would “never” lie to their fans right? If kate Hudsons photoshopped abs of steel were not on the front page cover of “Women's Health” would we really believe the capitalized bolded words under it that says “Crazy-Hot ABS! in 15 minutes - shortcuts to a lean, sexy belly” with a arrow to her abs. advertising

A couple of weeks ago I was scrolling through Facebook and saw an ad for Dia & Co. Typically, I just scroll right past ads on Facebook, but this one caught my eye. The picture was of a curvy lady wearing a pink tutu skirt and a striped shirt. Ver cute, in my opinion. I decided to find out more and went to their website.

Senior executives at Vanguard are evaluating their marketing strategy. In particular, they are looking at their approach to market segmentation, the organization of the marketing function, and the emphasis placed on marketing metrics in the corporate dashboard in light of an economic and stock market downturn.

This ad is made to captivate people that specifically need a pair of glasses or want to buy glasses. Additionally, in the advertisement the owl and the lady are both wearing glasses so it draws the attention of people to watch the full ad and learn what they are stating. The ad was extremely successful in trying to sway people’s opinions of what type of glasses they should buy. Anyone that needs glasses will find that this ad was informative and convincing that “America’s Best” glasses have the best deal. However, people of race or different ethnicity would feel a little offended that the advertisement did not include a black person, or foreign person in the commercial. These people would probably still buy “America’s Best” glasses even though

Dean James explained in order to increase a larger pool of diverse and talented applicants, advertisements were heavily vetted for content before being sent out for publication. This strategy was to respond to critical feedback concerning previous language within job postings. Critiques included that former advertisements had language that could be interpreted as alienating and limiting, only attracting a narrow type of demographic.

up about two thirds of the A4 sized advert. The picture is of a woman

When an advertiser places one of their advertisements into a newspaper, they want their advertisement to appeal to the readers of that particular magazine. They could have the exact same message, but considering their audience, they could make it more effective if they use a different strategy to market their product. This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that the magazine producers choose their ads by when Steve Craig says that "…program producers and schedulers must consider the target audience needs of their clients" (162). The types of advertisements are driven by the content of the magazine. Sports Illustrated provides a

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.