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Summer Hater

Satisfactory Essays
Summer Hater, the preview of BGH air conditioners by Del Campo Saatchi & Saatchi With the general creative direction of Maxi Itzkoff and Mariano Serkin, Del Campo S&S, presents its new work for BGH air conditioners. The commercial, produced by MJZ and directed by Juan Cabral, is played by a very peculiar gentleman who doesn’t think the summer is particularly funny. In the article, you will find the spot and its technical file. "There are people who hate summer, hate it deeply, hate it in a sickly way... But that is nothing compared to what the leading character of this commercial feels," expressed Maxi Itzkoff and Mariano Serkin, General Creative Directors of the agency. MJZ created the film and Juan Cabral directed it.
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