Summer Hater

This book is the sequel to “The summer I turned pretty”. The book was written by New York Times Bestseller author Jenny Han. It was published in April 27th 2010 by publisher Simon & Schuster.

Most people live their lives by trying to fit in or be like the person next to them each day, trying to out do one another. When commercials air, presenting gorgeous people with amazing bodies, it makes people want to out do them. The natural act is to be better. Nike Snow Day is effective because it features famous athletes like Rob Gronkowski, Odell Beckham and Elena Donne wearing Nike’s winter apparel, playing a game of football in the snow. The commercial features both female and male athletes so Nike appeals to both sexes, although the females are ignored throughout the ad. Nike also shows the commercials emblem “Get out here” near the end in a demanding way and Nike bases the ad on lots of American lives to connect. The commercial expresses ethos logos and pathos in an interesting approach convincing its buyers to invest in their products.

The commercial starts out with a young boy riding his bike down the street. Sounding disappointed, he begins to name things he ‘won't’ ever be able to do; like riding a bike, catching cooties, traveling the world with his dog, and getting married. Standing in front of what we assume is his home, the little boy looks straight to the viewer and states, “I couldn’t grow up. Because I died in an accident.” The ad proceeds

The commercial portrays two manly men in the masculine environment driving on an all-terrain vehicle in the jungle, battling snakes and shooting lasers to each other. The main idea of the commercial is that used to be feminine diet drink is made by Dr. Pepper “not for women.” The language used in the commercial triggers emotions in younger males saying them

In the meantime, you may be wondering, “Who is this ad geared towards?” The ad itself is voiced by

“Uh oh, guess what day it is?” starts the ad with an enthusiastic camel. We have all come to know and quote this "hump day" GEICO commercial. It's been such a success, there are now other GEICO commercials featureing the camel but punning a different day, such as their most recent ad, "Movie Day." Many people believe this may be one of the most effective commercials on the market today. Even though this ad is highly relevant, humorous and remains memorable, the ad doesn't really associate with the company, at all. Therefore, in my eyes, it lacks credibility and facts that links to the company in a more noticable manner.

The commercial begins with a young boy riding his bicycle down the street. Seeming to be disappointed, he proceeds to name things he ‘won't’ ever be able to accomplish; learning to ride his bike, catching cooties, traveling the world with his dog, and getting married. Standing in front of what viewers assume is his home, the

Another illustration of the music in the advert reflecting the mood of the scene is during the world cup setting. The pace of the melody picks up and the dynamics increase to show excitement, joy and energy. It gets louder and even more instruments are added. In the millennium setting, the tune is at a very fast pace with many diverse instruments all playing at the same time, which gives strong emphasis on the environment’s joyful and ecstatic setting.

The saddening feeling at the end of the commercial where the narrator is in his bathroom, is an indirect way of appealing to pathos in this commercial. As an audience, you feel sorry for him, missing his chance with “Susan Glenn”. Therefore, of course you don’t want the same thing to happen to you and miss the girl of your dream because you don’t smell good, from not

The next memorable ad in the campaign takes a different twist, because rather than promoting auto insurance, it promotes home insurance. In this scenario, a group of young men are sitting at home when a baseball suddenly breaks through the homeowner’s window. As his friends begin to freak out, the homeowner maintains the same relaxed attitude as the female from the previous example and recites the magic jingle. Seeing his friends in shock as an agent magically appears he encourages them to recite the jingle and make a request, which they follow by asking for a sandwich, a pretty girl, and a hot

The commercial starts out silent, panning over a open road, out in the country, with a single silhouette of a person running at the end of it. You can slightly hear the sound of the runners shoes scraping the asphalt and his heavy breathing. The narrator then begins to talk about greatness. How it 's just something we made up, and many of us believe that it 's a gift reserved for a few chosen, and that the rest can only stand by and watch. All while the runner is getting closer to the camera, at this point you can now tell that he is overweight kid and struggling to run at a mere

The song in the ad also provokes fear, yet inspiration at the same time. “Oh, my life, Is changing every day, In every possible way” (Youtube) strikes sadness and fear while “I want more, Impossible to ignore, I want more” gives you inspiration. These are the only words in the ad and have quite a long lasting emotional effect on its viewers. This ad will be remembered for many years to

There are a couple of groups that this type of ad seems to really connect with and sink in. The first being the young, the reckless and those longing for love. Then there are those who want to feel that way, again. An older person in their 70’s and has recently retired, sees this ad, days of their youth would flood back in. This image captures the present and the past for both parties.

My favorite season of the year is summer because of the warm weather, the school vacation, and the endless fun. I really enjoy the warm weather because it’s the perfect atmosphere to do outdoor activities. My favorite part about summer has to be the fact that school is closed for two months. During summer, you’re free to do whatever you want, not worrying about curfew or waking up early for school. Summer time is a great time to relax with friends and family by soaking up the sun at a beach or simply having dinner together.

At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her