Super Bowl Ads

Budweiser is one of the best-known brands of beer in America. Their ads and commercials have always been known for being humorous and entertaining. Millions of people look forward to seeing the Super Bowl half-time commercials mostly because of Budweiser’s notorious commercials. Budweiser takes advantage of its reputation and makes commercials that are witty and fun for people to watch. They incorporate humor and a certain kind of sex appeal into their ads to sell their beer to men and send the message that there is nothing more pleasing in life than drinking Budweiser.

People these days have seen so many commercials when it comes to a commercial break they tend not to watch it because it seems like it is always the same thing,so companies really have to spend time and money in putting together a commercial that people will remember by using rhetorical devices like pathos, logos, and ethos. By using the rhetorical devices companies like Heinz are able to make great memorable commercials that people will

There are more than a few reasons people watch the super bowl. Some watch for the game (surprisingly not the majority), some watch for commercials or good deals, etc. Whatever makes people watch, makes the super bowl one of the most watched games every year. I saw a few really good commercials during the game and a few commercials that make me believe that a new generation is upon us with a T-Mobile commercial that used word play to joke about marijuana and other commercials that were very…. Sexy? With all of this being said I am one of the viewers who tune in for the actual game. I was scheduled to work Sunday night during the super bowl so naturally as a football fan I called off so I could catch the game, for homework of course. The game

The program that I viewed was Kids Junior Chopped on Food Network. It is considered to be American reality based cooking television game show that has junior kids competing for an end prize. In the short little breaks that are given for commercials to be shown, there was over 6 different commercials and they all happened one right after the other. I have never been really fully conscious as to how quick and short commercials really are, but after viewing this 30 minute show it was brought to my attention that commercials can’t be too long because they need to be able to hold your attention and in the short span of time it needs to be something that will catch a viewer’s eye. Although, often times there are commercials that we just want to end

The amount of recognition you could get from being in an ad with a famous corporation is unbelievable. Bands can become big from being in an ad with a famous corporation, such as, "The Shins, a relatively unknown indie-rock band, grew massively in popularity after getting their single “New Slang” in a McDonald’s commercial, as well as a few other movies and TV shows"(Coates). This proves that if an otherwise unknown band gets a deal to be in an advertisement with a big corporation that they could become very popular. If you were a small band looking to become bigger in popularity, then a deal to be in an advertisement with a big corporation or any at all is huge! There are also bands that use advertisements to make themselves known before thinking about the paycheck, such as, "the Black Eyed Peas, focuses on exposure before a paycheck. For years, they’ve allowed corporations to use their music in advertisements...then, in 2003, when Apple unveiled its iTunes store, the Black Eyed Peas’ song “Hey Mama” was the first of the now-famous ad campaigns for the store"(Coates). This shows that an advertisement can help make a band more recognizable, so that they can become more famous. If you wanted exposure to audiences, then starring in an advertisement exposes you to

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

It is also very obvious that some commercials are just for Superbowl. Superbowl commercials are usually very big, dramatic, sometimes serious, or inspiring. For most people, it's all about the game and who wins. But for some others, it might just be about the fun advertisements and halftime performance. The way some of these advertisements are produced are so creative and interesting that they will be remembered by many people. That's the whole goal, all of the time, money, and effort put into a thirty second to a minute

The 2017 Superbowl commercials tried to persuade it's viewers to buy it's products. They did this by making their commercials funny, entertaining, and/or by messing with the viewer's emotions. However, some of these commercials or ads were more persuasive than the others. The ads can be more persuasive than another by it being more entertaining than others or by it messing with the viewer's emotions. One example of this, which isn't a Superbowl commercial, would be the animal rescue ads, which make it's viewers sad and wanting to help the homeless animals. Many Superbowl commercials use different ways of persuasion to convince it's audience to buy something.

An advertisement is a paid notice that tells people about a product or service(Advertisement). One of the biggest platforms on TV for an advertisement is the Super Bowl. It is by far the most watched TV event every year. A platform this big cost a lot of money. Super Bowl XLVII and Super Bowl XLVIII cost on average $4 million for only thirty seconds of airtime(Schwartz). Toyota used this platform to introduce the all new Prius 4 during Super Bowl 50 when they aired their commercial, The Longest Chase. This ninety second commercial cost Toyota a bunch of money but, the company believed that it was worth the price. This advertisement shows that the Hybrid group, like the Prius, are the way to go now. And the car’s power and performance are enough to turn any drive into an event worth sharing with the entire world. This Toyota commercial uses reasoning (logos) and emotion (pathos) to show why everyone should own the all new Prius 4.

A well written summary for a well written article. We've all seen and remember the famous Superbowl commercials. I agree that the reasons companies purchase such short air-time for so little is because they believe they are getting more use out of their dollars spent. I believe companies purchase the allotted time because they view the opportunity cost is well worth it. As I stated earlier, we all remember the famous ads during the

The most recent sports advertisement I have seen and paid attention were the Pepsi, ‘Hyped for Halftime. The only reason these billboards stuck with me is because there was a billboard everywhere you turned in downtown Phoenix for several weeks leading up to the Super Bowl. Otherwise, I do not watch much in the way of advertisements.

In Superbowl 50, there was a commercial for Heinz products (ketchup, mustard, etc.), which I thought was pretty good. There was a line of people holding hands in a field. The people in the line were all dressed as bottles of things such as ketchup, mustard, and BBQ sauce. There was a large group of dachshunds running across the field, toward the line of people. The dachshunds jumped into the people's arms, and started licking their faces.

When the day comes and it is Super Bowl day it is the best day to air an Ad like McDonalds because Millions of people in the United States even around the world will be watching. Furthermore, Children, Teens, and adults are all watching on this day and it is very easy to get a message out there to sell their

The ad seems to be a standard car commercial, but wait a second, why is there a video of a remake of the 1969 space launch? This Commercial is unique because it doesn’t talk about speed, or even technology, it primary focus is becoming youthful when you drive this car. This Super Bowl 50 commercial for the Audi R8, may be the fastest car ever made that reach rockets speed, or is it just another ad?

What is a commercial? A commercial is made to inform people of a product and to get viewers to purchase them. The Google Home Super Bowl LI (Editor) commercial displays their product, Google Home, throughout their commercial by showing a series of stories that people can relate to. Google Super Bowl LI (Editor) commercial adequately encourages families and occupied civilians to purchase Google Home to make various tasks simpler and bring people together.