The Superbowl commercial that was most persuasive and entertaining was Doritos Blaze v.s. Mountain Dew Ice. In the commercial the two have a battle, hot v.s. cold. Today everyone craves new foods from on TV and it all depends on the advertising of the object. The fun attractive thing about this commercial was the songs they chose and the famous celebrities for the commercial. The main two celebs in this advertisement were Peter Dinklage and Morgan Freeman who well known in the US. This commercial will surely make people dance, sing along, and persuaded to try both products advertised. The mode of this persuasive commercial is pathos because it turns on watchers emotions to get them interested in the objects. Even though this commercial is very entertaining, probably a little more than persuasive, it cheers people up and gets them to know the products. Every commercial at least wants people to know about their product or company that is being advertised. Another reason this commercials mode is pathos is because of the demonstrations of what it tastes like. For the Doritos, flames come from everywhere showing viewers that Doritos are hot and spicy. But for the Mountain Dew, it represents the coolness and ice flavor from the drink with ice everywhere and big pieces of ice dropping. The cool affects and music pump viewers up and draw them into what's on the screen. This commercial …show more content…
It is also very obvious that some commercials are just for Superbowl. Superbowl commercials are usually very big, dramatic, sometimes serious, or inspiring. For most people, it's all about the game and who wins. But for some others, it might just be about the fun advertisements and halftime performance. The way some of these advertisements are produced are so creative and interesting that they will be remembered by many people. That's the whole goal, all of the time, money, and effort put into a thirty second to a minute
During the Superbowl people usually enjoy the some what famous commercials. Some are very good and others are not that good. This year's Superbowl contained both the good commercials and the not so good commercials. The two Superbowl commercials that were very entertaining was the Skittles commercial and the Febreze commercial. Both were very entertaining because they wanted to catch the audience's eye on how funny they were plus to get people to buy their products. Both of these commercials were very entertaining. But, which one was a better commercial?
For me among all the Super Bowl Ads, 2014, the most memorable and effective one was the Budweiser’s, “Puppy love” ad. It was a heartwarming story to see an adorable puppy’s determination to hang out and be friends with his favorite famous Budweiser Clydesdale horse.
This Doritos ad, in particular, has no recorded background. In the past, Doritos would use platforms for their advertisements that would be easy for the public to track, like TV ads or billboards. In the case of this ad, Doritos likely posted it on a website or social media platform, meaning there is no known source where the ad came from. Doritos used the internet as a platform to target a specific audience. In this ad, Doritos targets a millennial audience with the hope of selling more product to this group. Doritos successfully uses rhetorical appeals and strategies in this ad to encourage millennials to purchase the product. Appeals to pathos, logos, and ethos all work together to convince the audience to purchase Doritos during the kairotic moment of millennials attempting to prove themselves to the world.
Nationwide Mutual Insurance Company’s Super Bowl advertisement, “#makesafehappen” released on February 1st, 2015, has received negative attention because of its morbid yet practical depiction of a young boy who has passed away due to a “preventable accident” before experiencing the life in which a teen or young adult would otherwise. The advertisement also uses the death of a young child to appeal to parents; especially the mothers, largely using pathos to raise awareness of deadly accidents which could otherwise be preventable. Logos and ethos, although weak in this advertisement, also raises awareness on preventing avoidable accidents.
The Washington Redskins have had the name since they began playing in the NFL. Its name does not have anything to do with the team, however, the connotation of the word “Redskin", negative and a derogatory term, shows why the Washington Redskins should change their name. Charles Krauthammer explains his reasons of why they should change the name of the team by using the example of the word “retarded” as it is now, not associated with being dumb or insufficient intelligence, rather “developmentally disabled”. He later explains how someone would not simply go up to someone and call them “retarded” due to the connotation it has. Krauthammer also recognises the fact that there are still people to this day who “contain sentimental and historical
I disagree with California’s ban on the word “Redskins”. Schools in California should not have to change their mascots because of a word. The word “Redskin”, in my opinion, is not offensive. California is making a big deal about the word “redskin” when there’s more important things to worry about. I don’t understand how banning the word “reskins” is setting a shining example for other states across the country. That’s why I disagree with California’s ban on the word “redskins”.
Superbowl Commercials come from all company's, and they can have many different products to sell or points to prove. There has always been one commercial that caught my attention each year. Doritos usually has the great commercial that is funny and make the breaks in the game worth the time; however, last year it was Audi's commercial that caught my mind.
Doritos and Mountain Dew are some of the most well known food and drink brands out there. Likewise, the Super Bowl's commercials are known for being great. With no surprise, they have an ad in the Super Bowl to help promote them selves. To show of the new flavors of each, one being fire and the other being ice, it is a "Battle between heat and chill".
Gatorade has been sponsoring the NFL for many years, starting in 1968. Its involvement with the sport has made the drink known to many today “The official drink of the NFL” (Gatorade). According to Naomi Klein “…the wave of mergers in the corporate world over the last few years is a deceptive phenomenon: it only looks as if the giants, by joining forces, are getting bigger and bigger”(4). And that is exactly what the corporation of Gatorade was trying to carry out. By joining its name with the NFL, which at that time was becoming a famous sport to watch, Gatorade has become the number one sport drink for athletes. In the “Peyton Manning-Gatorade Commercial”, the corporation of Gatorade is not only selling their product, but is also
Super Bowl commercials are always the one of the best parts of the Super Bowl. They persuade you to do or by something. They do this in a way that everyone loves, being funny. The commercials usually get attention, by being so funny. For instance, the skittles and Kia commercial were hilarious.
“People not only watch the Super Bowl for the game, they watch it for the commercials. If that not an advertisers dream I don’t know what is” (NFL Freakonomics episode 14, 2012). The NFL Super Bowl, the biggest television event of the year, every year. In 2014 the XLVIII Super Bowl called an unprecedented 111.5 million viewers worldwide (Nielson, 2014), with the US accounting for 90% of the global audience (AdAge, 2014). The XLVIII Super Bowl (Seattle Seahawks vs Denver Bronco’s) is the most watched televised event in the US of all time (Forbes, 2014), with four out of the past five Super Bowls have also earned this title (previous number one Super Bowl was the 2012 New England Patriots vs New York Giants game), meaning that the Super Bowl is consistently the most watched televised event of the year, bigger than the 50 million watching the Macy’s thanksgiving parade (business insider, 2013), even bigger than the 2014 Sochi Winter
Do you watch the NFL because if you do you could see the player kneel during the National Anthem. You might say “Is that even legal” well it is and you're allowed to do it even though you shouldn’t. That’s legal to except the president doesn’t like it. I'm going to tell you about America’s freedoms and tell you about America’s gift to my generation. If you think it's illegal it's not but most people think kneeling is a terrible. Having this freedom isn't terrible at all and I will tell you why it's not.
Super Bowl Sunday, the most viewed sports event known to everyone in the United States, excusing he Olympics. With the Super Bowl, there is always been some kind of controversy in it due to it being too much about the football players and us Americans, making their luxurious paychecks not to mention that everything is a profit for them. The Super Bowl is looked at many ways as a way to find time for your families and have a great time or just protest it due to the political views or even popularity of it or the simple fact that the football aspect of it is died down. In this case, it can be looked at multiple ways due to the over hype and not enough sport for it. Whether the Super Bowl has everyone's favorite team, favorite performer or favorite Super Bowl food it will always be looked at as more of a hyped-up event rather than Americas game.
People who make advertisements for companies work really hard to make a unique advertisement that is different than other companies, that are selling related products. It could take months to make an ad to satisfy the companies expectation for what they expect in their advertisement and hoping that they can convince the readers the buy the product, they focus on the small details to make an ad unique compared to other advertisement. People are blasted with myriad amount of advertisements, but what captures their attention is something they could relate to, something that is pointed to them and something that isn’t common to what they see in everyday ads. Advertisers want to capture the attention their audiences by the simplicity, color scheme and using rhetorical methods such as pathos, ethos and logos. The “Don’t Drink and Drive” ad talks about crucial issue that could take someone’s life away, and was published by BMW and has all three rhetorical methods to make a miraculous advertisement.
Tradition reigns supreme in the beloved American pastime of professional sports. Activities like singing “Take Me Out to the Ballgame” and watching Sunday Night Football together add to the rallying sense of community that professional sports offer to fans. Tradition rarely causes controversy. However, the pre-game tradition of playing of the national anthem has recently evolved into a platform that athletes are using to demonstrate personal beliefs. Protestors of the national anthem have been met by criticism, stating that it is not an athlete’s job to protest for social rights. In addition, critics say that athletes are protesting and disrespecting the military in addition the American flag. Analysis of the criticism lobbied towards the protesters suggest that the original intent of the demonstrators is often misconstrued. Professional sports athletes should not be criticized for using their respective sports platform to protest for political or social change.