Superbowl Commercial Persuasive Essay

This Doritos ad, in particular, has no recorded background. In the past, Doritos would use platforms for their advertisements that would be easy for the public to track, like TV ads or billboards. In the case of this ad, Doritos likely posted it on a website or social media platform, meaning there is no known source where the ad came from. Doritos used the internet as a platform to target a specific audience. In this ad, Doritos targets a millennial audience with the hope of selling more product to this group. Doritos successfully uses rhetorical appeals and strategies in this ad to encourage millennials to purchase the product. Appeals to pathos, logos, and ethos all work together to convince the audience to purchase Doritos during the kairotic moment of millennials attempting to prove themselves to the world.

Pathos is brilliant in the fact that everybody feels emotion and would be affected by some of these commercials. For example, Lyndon B. Johnson has a commercial which consists of a sweet little girl looking around, leading to the explosion of a bomb. What happens right after is that he says “vote for me”, which creates the underlying tone that this would happen to kids if they don’t vote for him. In the Kennedy jingle, he doesn’t use pathos for an argument as much as he uses it for rhyming. Rhyming is a catch to most and it is easy to get stuck in your thoughts.

For me among all the Super Bowl Ads, 2014, the most memorable and effective one was the Budweiser’s, “Puppy love” ad. It was a heartwarming story to see an adorable puppy’s determination to hang out and be friends with his favorite famous Budweiser Clydesdale horse.

Nationwide Mutual Insurance Company’s Super Bowl advertisement, “#makesafehappen” released on February 1st, 2015, has received negative attention because of its morbid yet practical depiction of a young boy who has passed away due to a “preventable accident” before experiencing the life in which a teen or young adult would otherwise. The advertisement also uses the death of a young child to appeal to parents; especially the mothers, largely using pathos to raise awareness of deadly accidents which could otherwise be preventable. Logos and ethos, although weak in this advertisement, also raises awareness on preventing avoidable accidents.

The Washington Redskins have had the name since they began playing in the NFL. Its name does not have anything to do with the team, however, the connotation of the word “Redskin", negative and a derogatory term, shows why the Washington Redskins should change their name. Charles Krauthammer explains his reasons of why they should change the name of the team by using the example of the word “retarded” as it is now, not associated with being dumb or insufficient intelligence, rather “developmentally disabled”. He later explains how someone would not simply go up to someone and call them “retarded” due to the connotation it has. Krauthammer also recognises the fact that there are still people to this day who “contain sentimental and historical

I disagree with California’s ban on the word “Redskins”. Schools in California should not have to change their mascots because of a word. The word “Redskin”, in my opinion, is not offensive. California is making a big deal about the word “redskin” when there’s more important things to worry about. I don’t understand how banning the word “reskins” is setting a shining example for other states across the country. That’s why I disagree with California’s ban on the word “redskins”.

Super Bowl commercials are always the one of the best parts of the Super Bowl. They persuade you to do or by something. They do this in a way that everyone loves, being funny. The commercials usually get attention, by being so funny. For instance, the skittles and Kia commercial were hilarious.

Super Bowl Sunday, the most viewed sports event known to everyone in the United States, excusing he Olympics. With the Super Bowl, there is always been some kind of controversy in it due to it being too much about the football players and us Americans, making their luxurious paychecks not to mention that everything is a profit for them. The Super Bowl is looked at many ways as a way to find time for your families and have a great time or just protest it due to the political views or even popularity of it or the simple fact that the football aspect of it is died down. In this case, it can be looked at multiple ways due to the over hype and not enough sport for it. Whether the Super Bowl has everyone's favorite team, favorite performer or favorite Super Bowl food it will always be looked at as more of a hyped-up event rather than Americas game.

“People not only watch the Super Bowl for the game, they watch it for the commercials. If that not an advertisers dream I don’t know what is” (NFL Freakonomics episode 14, 2012). The NFL Super Bowl, the biggest television event of the year, every year. In 2014 the XLVIII Super Bowl called an unprecedented 111.5 million viewers worldwide (Nielson, 2014), with the US accounting for 90% of the global audience (AdAge, 2014). The XLVIII Super Bowl (Seattle Seahawks vs Denver Bronco’s) is the most watched televised event in the US of all time (Forbes, 2014), with four out of the past five Super Bowls have also earned this title (previous number one Super Bowl was the 2012 New England Patriots vs New York Giants game), meaning that the Super Bowl is consistently the most watched televised event of the year, bigger than the 50 million watching the Macy’s thanksgiving parade (business insider, 2013), even bigger than the 2014 Sochi Winter

Doritos and Mountain Dew are some of the most well known food and drink brands out there. Likewise, the Super Bowl's commercials are known for being great. With no surprise, they have an ad in the Super Bowl to help promote them selves. To show of the new flavors of each, one being fire and the other being ice, it is a "Battle between heat and chill".

Superbowl Commercials come from all company's, and they can have many different products to sell or points to prove. There has always been one commercial that caught my attention each year. Doritos usually has the great commercial that is funny and make the breaks in the game worth the time; however, last year it was Audi's commercial that caught my mind.

Do you watch the NFL because if you do you could see the player kneel during the National Anthem. You might say “Is that even legal” well it is and you're allowed to do it even though you shouldn’t. That’s legal to except the president doesn’t like it. I'm going to tell you about America’s freedoms and tell you about America’s gift to my generation. If you think it's illegal it's not but most people think kneeling is a terrible. Having this freedom isn't terrible at all and I will tell you why it's not.

Gatorade has been sponsoring the NFL for many years, starting in 1968. Its involvement with the sport has made the drink known to many today “The official drink of the NFL” (Gatorade). According to Naomi Klein “…the wave of mergers in the corporate world over the last few years is a deceptive phenomenon: it only looks as if the giants, by joining forces, are getting bigger and bigger”(4). And that is exactly what the corporation of Gatorade was trying to carry out. By joining its name with the NFL, which at that time was becoming a famous sport to watch, Gatorade has become the number one sport drink for athletes. In the “Peyton Manning-Gatorade Commercial”, the corporation of Gatorade is not only selling their product, but is also

Tradition reigns supreme in the beloved American pastime of professional sports. Activities like singing “Take Me Out to the Ballgame” and watching Sunday Night Football together add to the rallying sense of community that professional sports offer to fans. Tradition rarely causes controversy. However, the pre-game tradition of playing of the national anthem has recently evolved into a platform that athletes are using to demonstrate personal beliefs. Protestors of the national anthem have been met by criticism, stating that it is not an athlete’s job to protest for social rights. In addition, critics say that athletes are protesting and disrespecting the military in addition the American flag. Analysis of the criticism lobbied towards the protesters suggest that the original intent of the demonstrators is often misconstrued. Professional sports athletes should not be criticized for using their respective sports platform to protest for political or social change.

People who make advertisements for companies work really hard to make a unique advertisement that is different than other companies, that are selling related products. It could take months to make an ad to satisfy the companies expectation for what they expect in their advertisement and hoping that they can convince the readers the buy the product, they focus on the small details to make an ad unique compared to other advertisement. People are blasted with myriad amount of advertisements, but what captures their attention is something they could relate to, something that is pointed to them and something that isn’t common to what they see in everyday ads. Advertisers want to capture the attention their audiences by the simplicity, color scheme and using rhetorical methods such as pathos, ethos and logos. The “Don’t Drink and Drive” ad talks about crucial issue that could take someone’s life away, and was published by BMW and has all three rhetorical methods to make a miraculous advertisement.