Swiggy Surge Pricing Examples

Uber’s use of dynamic pricing strategy has caused uproar and has been very controversial because they charge higher premium rate during high volume days like New Year’s, Thanksgiving, St. Patrick’s Day or Halloween and during severe weather conditions. According to Uber’s website, “Uber rates increase to ensure reliability when demand cannot be met by the number of drivers on the road. Our goal is to be as reliable as possible in connecting you with a driver whenever you need one. At times of high demand, the number of drivers we can connect you with becomes limited. As a result, prices increase to encourage more drivers to become available.”

But, the advantage of Uber started to spread only by the last two years. The services like Uber and Lyft have influenced Smartphone data in such a way that it has made ride sharing a cheap and a convenient option to the travelers. There was a report from Lyft that in San Francisco majority of the people use services like Uber. Anyhow, the existing services are limited to various reasons due to their complexity.

In modern society’s day and age, we still have many types of transportations that helps us complete some of our daily needs. You can drive, grab a bus, take a train or even get a quick workout and walk. However, as society progressed and wages increased, people start spending money on other ways to get around instead of driving themselves such as Uber: an app that allows other people to drive you places for a small fee depending on its location. Uber may be cheaper than having your own car but it isn’t always very reliable or convenient. Having your own car provides a reliable source of transportation. Although insurance and maintenance can be pricey; Uber is a relatively cheap and easy system of transportation, although it can be unreliable.

Uber is a new way of being able to acquire money more easily; In addition, it represents a great advance for society as it helps to increase security in cities, optimizes the mobilization of means of transport and allows improving the economy, since it provides people with an easy way to work. This application allows you to unite different individuals around the world that require some means to transport themselves efficiently and

Uber is a ridesharing app for faster, cheaper, ease to use, and reliable ride in minutes. The app has connected rider and passenger at the within reach of a need button. As Uber continues to grow, it faces various controversies regarding minimum wage, the taxi industry, and it has even been banned and restricted in many parts of the world. Among the PESTEL framework, the factor that is most critical for this industry are the political factors. Uber has ignited political debates globally. For instance, it has faced lawsuits regarding the treatment of drivers as employees and not contractors. Additionally, the Netherlands has ruled against Uber because drivers do not have taxi licenses and proper permits, Portland has ceased order, based on advertising

another better and cheaper alternative for them. A price signal such as this is quite rare for

Looking at the industry for gaming console as a whole the demand is high. With the upcoming holiday season people believe there will be a shortage of consoles and scramble to place their preorders. However if we only look at the demand for Sony’s PS4 we can see a higher demand based on some demand factors. The price for a substitute good, the Xbox, is higher, therefore increasing the demand for the PS4. Sony has also allowed for the gifting and resale of used games decreasing the price of a complementary good further increasing their demand. Xbox has reached their limit in current supply and are not taking in any more preorders. Sony is also trying to keep production in line with the high demand. There is an excess of demand for the limited amount of preorders. If looking at the gaming console in one market the demand is increasing as supplies (preorders, first run of consoles) decrease, the equilibrium price will go up but the quantity is indeterminate.

The final and most controversial pricing structure is Uber’s use of dynamic pricing for high volume days such as New Year’s or Halloween and also during inclement weather conditions. Uber notifies customers of the increased pricing structure when ordering a car in an effort to reduce demand, but because fares are computed after the service is complete, this pricing structure has become very controversial.

The business model of Uber is to offer a convenient, cost-efficient, and safe customer value proposition. First, riders can use the app through their mobile devices and easily ask for a driver to pick them up at their exact locations. Second, apart from the value of convenience, Uber offers safety since riders could also track the car’s location while en route, which was pre-chosen at the time the ride was requested. Third, Uber enhances the cost-efficiency of transportation through providing price transparency and better options as prior to officially requesting a cab, Uber riders could estimate the cost of the ride and reject it if it was too high. Moreover, riders can also choose to split the

Uber has offered the ride-hailing service that connects individual drivers and passengers through their smartphone app. The company has grown by adopting the aggressive strategy: subsidising rides to keep fares down while rapidly expanding into new cities. However, because of the Uber’s cheaper service that substitutes and disrupts the heavily protected taxi industry, Uber has been the center of the controversy, although it has the innovative business model that benefits consumers. The strong reactions of angry taxi drivers and upset regulators brought Uber to legitimacy issues. Uber needs to decide a strategy to overcome legitimacy issues effectively.

Uber, an application that connects ride-hailing users with drivers, and Airbnb, an online lodging platform that derives its name from bed and breakfasts, have practically become synonymous with collaborative consumption. Companies compete to become the next “Uber of” an industry. There is an “Uber of flowers” that delivers bouquets, an “Uber of lawn care” that encourages lawnmower sharing, and even an “Uber of medical marijuana” (Entis, 2014). The analogy is precarious considering the variations between these companies, but the basic premise of the sharing

Uber is a ridesharing service based in San Francisco that today has expanded to over 200 cites in the world. The company started in 2009 but only connected with the technological world by creating a taxi app to allow users to get a taxi with a click of their finger that was officially launched in 2010. With Uber revolutionising, this has made more and more users pick Uber. Having said that, many authors have

After Uber joined in the business 76% of ride sharing app users use Uber most frequently, and more than 70% of consumers who haven’t used ride-sharing apps are familiar with Uber’s brand name, while other transportation such as Lyft is at 10% usage and 30% awareness levels respectively based on both unaided & aided brand awareness test. The sharing economy that Uber is using it becomes in effect network of accidental scabs who avoid the personal, social, or organizational cost of directly busting actual affect.

On this prepare I will talk about Uber and the sharing Economy. How Uber and sharing economy has connect and how the Uber company benefiting from this economic system. Also, I will try to discuss about greater worker flexibility and worker insecurity. What make us to claimed that Uber has a magnificent work flexibility and worker insecurity or does it add to a climate of worker insecurity? Or does it do both? If both, what is the predominate effect of Uber on workers? Is Uber’s ‘market-based’ model fair to consumers? Is it an effective way to eliminate market inefficiencies or is it a cash grab (or, again, both)? In the Uber. In addition to this how this Uber business have a positive and negative effects on other transportation system

When it comes to transportation quick, easy, and cheap, Uber is the choice. The Uber application is a transportation service that stands out among the rest. What makes Uber stands out is that it is cheaper, able to help those with disabilities, has helped with reducing drunk driving incidents, has GPS, and helped with amber alters. Uber has the safety what is needed for transportation and helps with safety. In this day and age, people worry about their safety and transportation is where someone and their belongings are vulnerable. With Uber, people and their belongings are more secure in getting to their destination at a cheap price. Uber is usable for anyone with a phone to use is some people top choice to use for a ride.