Swot Analysis For Tesla Motors

Tesla Motors is a global enterprise specializing in the design, production, and marketing of electric powered vehicles founded in 2003 by the young businessman, Elon Musk. Elon is well known for co-founding paypal, and now he amazes the world again with his incredible vision of Tesla Motors, and being the main product architect. Tesla Motors appeals to the environmentally friendly market, by currently being the only company to sell a zero-emission sports car. Tesla’s fundamental motive and selling point is producing only electric vehicles, as opposed to competing companies, producing a combination hybrid, or diesel car.

Government support for environmental friendly products- this is an opportunity for Volkswagen to market and promote its clean energy cars in support of environment and to improve in its existing products to meet the environment

Tesla is one of the newest car companies around, but they have had a long road to where they are today. Martin Eberhard and Marc Tarpenning founded Tesla Motors in July 2003

Tesla Motors is an American car company named in honor of the groundbreaking electrical engineer and physicist, Nikola Tesla. The company was founded by Elon Musk, a 42 year-old Stanford drop-out and South African born billionaire, entrepreneur, and innovator in electrical engineering, space exploration, and solar power (Ener D1). Having made his first claim to fame via internet money exchange giant, PayPal, Musk would make another tidal wave via the auto industry with the high-performance class of Tesla all-electric sports cars, four doors, and SUVs. (Griffiths 42).

Tesla Motors Incorporated, an American company that designs, produces, and sells electric vehicles and their electric components, has become one of the fastest growing car companies in recent history. The company’s main goal was to start creating electric vehicles that were accessible and affordable to the public. Founded in 2003 and taking off successfully by 2009, Tesla Motors started selling the first mass-produced vehicle to use lithium-ion battery cells and hold a range of greater than 200 miles on just one charge. Along with building their own electric vehicle models, Tesla also builds electric powertrain components for vehicles from other automakers including cars such as the Toyota RAV4 electric vehicle. Tesla has begun to maximize

Tesla Motors is an american automaker and energy company founded by Elon Musk, Martin Eberhard, Marc tarpenning, JB Straubel, and Ian Wright with the idea that electric cars are better than gasoline vehicles. The company designs, manufactures, and sells electric cars and electric vehicle powertrain components to other automotive companies such as Daimler and Toyota (Tesla, 2013). Tesla is stationed in Palo Alto and has wholly-owned subsidiaries in North America, Europe and Asia. It has 31 retail locations and service shops spread worldwide, and more stores are expected to be opened in the future (tesla, 2013). Tesla’s goal is to maintain profitability and offer high performance high-end electric vehicles for the average consumer. offer an efficient alternative to gasoline fueled vehicles .Tesla gained initial attention with the launch of the first zero emission electric sports car, the Tesla Roadster in 2008. For the company 's second vehicle, Tesla developed a zero emission luxury electric powered sedan the Model S. Tesla designs, develops, and manufactures lithium-ion battery packs, electric motors, and components for its own vehicles and some competitors like Daimler and Toyota.

Tesla Motors is a relatively new Silicon-Valley based company that designs and produces electronic vehicles. The company aims at producing consumer affordable price electronic automobiles with zero emissions in the next decade. Currently the CEO Musk is working on introducing the new electronic automobile Model S to the mass consumer market. However, when we look at the external environment, the Tesla Company still faces lots of challenges. The Tesla Motors’ strong competitors are the automobile companies that produce gas cars such as

Tesla Motors leads in its green approach to building vehicles and home energy solutions. Its Sedans are fully electric, configured for autopilot, and fitted with a HEPA filter system that resists even military-grade bioweapons. This becomes an endlessly valuable vehicle for someone living in a heavily pollutes location like Beijing.

The first macroenvironmental factor that Tesla Motors faces is the society and subcultures. In this day in age consumers worldwide have increased their knowledge and sensitivity about its environment. Numerous companies have catered to this need of becoming more environmentally responsible by offering products that are “green” or environmentally friendly. This new growth amongst people and organizations alike of becoming more environmentally conscious has created an opportunity for Tesla Motors with its brand of product. Tesla Motors produces and sells fully electric cars as well as electric vehicle powertrain components that give off no tailpipe emissions. Also Tesla motor vehicles cut CO2 emissions in half

“Our goal when we created Tesla was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon possible.” -The mission statement of Tesla.

Tesla Motors is an automaker based in Palo Alto, California. In addition to producing electric cars, the company is “also a technology and design company with a focus on energy innovation” (Tesla, 2017). Tesla employs a vertically integrated strategy, centered on the in-house production of nearly all of the components that go into its cars – unlike its competitors that outsource particular production processes (Lambert, 2016). Currently, the company manufactures three electric car models, which include: (1) the Tesla Roadster; (2) Model S, and; (3) Model X (Mangram, 2012).

Tesla Motors founded their brand on appealing to the needs and wants of consumers in the auto-industry, their success can be linked directly to effective marketing techniques utilized when designing products. The business recognized a need for luxury and 'eco-friendly ' cars that are capable of driving reasonable distances without requiring lengthy recharges. Elon Musk outlines his reasons for deciding to appeal to the premium end of the auto market as “where customers are prepared to pay a premium”, but

Globalization is a key factor driving change and innovation in multiple industries. The expansion of borders, products, ideologies, and companies has created a new global market and force companies to expand their horizon beyond domestic consumers. An industry Globalization has had a dramatic impact on is the automobile industry. The dynamics of the automobile industry has expanded largely from a domestic industry to a completely global industry in which multiple companies have multiple manufacturing plants in different countries. The automobile industry has been so globalized that now companies export automobiles that are not domestically created. To understand the impact of globalization on the automobile industry we must first examine all aspects of the industry and globalization.

The main driving force behind the decision of BMW to turn to globalization was competition from global companies in Germany, the United States and Japan who are major competitors in the luxury segment. The automobile industry is highly globalised with many major manufactures operating all over the world. Automobiles built in one region are sold, with necessary changes, around the world. The main force for global convergence was the virtual disappearance of the national manufactures being squeezed out by the international giants and the standardization of markets across international boundaries. Forced by international regulatory bodies at regional level and fuelled by ever more intensive global communication.

The automobile industry has experienced different progressions. Marukawa (2013) makes reference to the World Motor Vehicle Statistics. According to the World Motor Vehicle Statistics, gathered by the Japan Automobile Manufacturers Association, some countries that had a vast collection of automobile corporations in 2010 were the United Kingdom, which had 21 automobile manufacturers, and Malaysia, which had 26 automobile manufacturers. However, China had to a greater extent the highest number of automobile manufacturers in the world, according to the World Motor Vehicle Statistics. According to Marukawa (2013), an important characteristic of the Chinese automobile industry is the magnitude of small-scale producers. Marukawa (2013) discovered that car and engine production are mostly vertically fragmented in China. Research by Marukawa (2013) showed that firms that want to enter the industry could outsource production inputs such as engines and design, which minimizes the entry restrictions for new firms in the industry. The minimization of entry restrictions, and the rising demand for automobiles in China favored entry into the automobile industry, according to Marukawa (2013).