Swot Analysis Of Microsoft

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MICROSOFT

Microsoft is an American multinational technology company with headquarter in Redmond, Washington. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers and services.
Company Vision statement
“To help individuals and businesses realize their full potential”
This vision statement is based on the value of the company’s computer technology and software product.
Company mission statement
“To empower every person and every organization on the planet to achieve more.”
They strive to create local opportunity, growth and impact in every country around the world.
Company values
At Microsoft, their values are what empower then to achieve more. There are six important values based upon:
-innovation
-diversity and inclusion
-corporate social responsibility
-philanthropies
-environment
-trustworthy computing

Company Primary competitors
Microsoft Corporation’s primary competitors include some of the most prominent technology companies in the industry. The list includes well-known brands such as:
1. Oracle
2. VMware, Inc.
3. CA, Inc.
4. Apple
5. Google
6. SAP
7. IBM
COMPANY PRIMARY CONSUMERS/CUSTOMERS
1. Light speed systems
2. GO daddy
3. Tri-county
4. Clemson university
5. Macys
6. HP

MICROSOFT POSITION IN THE MARKET
Despite pressure from Asia, American companies dominate the tech scene. Forty-nine of the world’s largest tech companies in 2017 hail from the United States. Apple took the top spot in the tech

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