Q 1) Define Brand? What do brands mean to you? What are your favourite brands and why?
A brand is a name, term, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.
Brands have a huge impact on our lives and they give grace to our personalities. Nowadays these brands are who we are. They mean more than anything to us. They play an important role in our social lives. With these brands we present ourselves to the outer world, indicating them of our background, our social status and social circle. A person can easily assume what kind of a certain person is just by the brand he/she is wearing. These brands become a part of
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4- Market Segmentation: It uses demographic segmentation
a. Female of age 16-21
b. Female of age 21-40
c. 40 above
5- Target Market:
a. The main target market of Sunsilk is females between the age group 16-40 belonging to the lower and middle income classes.
b. Sunsilk targets its market on the basis of consumer buying behavior, income level, and purchasing power of people.
c. Quantity of the product is changed according to the income and purchasing power of the consumers as in case of Sunsilk 120ml and 5ml packs are also available to target low income groups.
6- Its innovative campaigns and pervasive ways of promotion helps the consumers to be well aware about Sunsilk.
7- Marketing Strategies:
a. Business customers are focused on creating shareholder value for themselves.
b. Sunsilk shampoo is a product giving marketing value to connect with people.
c. They made R&D on their products.
d. Targets to any society and age.
e. Collaborated with hair experts on hair issues.
8- Price:
a. Market leader
b. Practice value based
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Door to door campaign
e. Visiting schools and educational institutes
f. Sales promotion
g. Public relations
Conclusion
Sunsilk has a strong brand image and through that it can further promote its new products. It has a strong customer base and so it can strengthen its strategies by changing its packaging and promoting innovation. Its affordable price is its competitive edge and so it should maintain it. It captures 72% population of rural areas. Sunsilk targets low and medium income class that increases its customer base. It is viewed as a ‘fashion brand’ that differentiates it from other shampoo brands. Its promotional activities are one of the reasons for its high impact on the society and the fashion industry.
Q3.) Which brands resonate with you? Why?
Resonance is a relationship of natural understanding or trust and agreement between people, two brands which have effectively resonated with me are Maybelline and Michael Kors. These two brands are working effectively for its customers and enhancing its products on daily basis.
These two have resonated with me because of their following distinctive qualities and approach towards customer requirements.
- It has created personal connection with me/its existing customers through viral networking and takes customers feedback to avoid any future
A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.
The channel performance and coverage studies are the studies that help in determining the overall product strategy for the product, the price that the market will bear for the tanning salon, and the promotion that is appropriate in the light of competition (Page 172). This study is very beneficial because it will investigate every threats, opportunities, strength, and weaknesses around the area the tanning salon will be. This study should show buying patterns of consumers, potential competitive entrance, long-run cost pressure, new technologies, and all the
A brand is utilized by a company to differentiate its products from others in the market. Some techniques for accomplishing this are through the use of distinguishing
According to Holt (2004), a brand can be defined as a term, name or a design that distinguishes product or service of one manufacturer from others. Brands are normally utilized in advertising, business and marketing. In accounting terms, brand is an intangible asset which is present within every organization. It is most valuable asset that is outlined in the balance sheet of a company. Brands owners need to effectively manage their brands in order to enhance shareholder value. Brand valuation is an important technique that associates money with a brand. Effective branding often results into high sales volumes of a particular product. A customer who prefers a brand is more likely to choose other products which are offered by the same brand. Brand can be stated as a personality that facilitates identification of a company, product or service. It even encompasses relation with other constituents like customers, partners, investors, staff, etc. Individuals distinguish psychological aspect of a brand from experimental
Remembering that a brand is more than simply a logo, this guide is offered to help you understand and develop not merely a symbolic brand, but rather a living brand that is
Employees want something to make them feel good, decrease stress and body stiffness which are advantages for this campaign. We will also be taking advantage of the target audience characteristic sand demographics which are mostly young adult, college students.
Manras (Brand and its Importance, 2011) defines brand as a sign, symbol, name, term or design or a mixture of them, which is designed to recognize the goods and services of one seller or group of sellers and to differentiate them from the competitors. Do not stop at tangible aspects, a brand also implies emotional one, such as personality, value, attitude and a story behind the brand.
Have you ever wondered why most people are buying products from familiar brands? Usually, the most valuable brands becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind. They provide unique design, performance, technology and durability in order to fulfill their customer's needs.
Brand competitors and the diversity of choice that is available to consumers, puts brands under pressure to offer high quality products and service, excellent value and a wide availability (Clifton et al., 2009). Brands must differentiate themselves from the competition and create an unforgettable impression.
A brand is an organisation, product or service which has created an emotional connection with their consumers in order for them to favour their brand over their competitors. It is incredibly important for brands to keep up their image and one little thing could change the global perception of a business. It takes a lot to maintain a brand image that has been built up over a long period of time and even more to regain it if that reputation is lost. Brands are created through various different aspects such as their visuals, tone of voice, advertising, actions and reputation. The combination of these will leave their consumers with long lasting emotions and perceptions of a particular brand and will effect whether they support a business or not and whether they would favour or avoid it. When a brand looses their image it can cost a lot of money and time to rebrand to prevent complete failure of the product or service.
The main target market for the company is people of 15 and over years of the age, who represent healthy and luxurious lifestyle, and appreciate high quality product. Such people are mostly representatives of business who loves take care of their health and body: regular work out in gym, yoga, SPA, aroma therapies etc. Those people demonstrate elegant style in everything, starting from a coffee what they drink and finishing a shampoo or hand lotion what they use. Bright example of such group of customers can be those who prefer Starbucks coffee to Tim Horton’s one.
Brand- is a name, term, design, symbol, or other feature that separates an organization or product from its challengers in the judgments of the customer. Brands are used in business, marketing, and advertising.
According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.
Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.
In recent times, branding has played a pivotal role in some brands’ success. This has been made possible through the ability of some marketers to capture the essence and minds of people (consumers), and put the trends and characteristics into the personality of a brand. Customers have always found ways to identify themselves with certain products, and on several occasions, branding campaigns