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Swot Analysis : Strategic Management Essay

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Strategic management has brought together all the areas I have learned in the business program; some better than others, but all. Intermediate and advanced accounting seemed to help me with the ratio analysis because I got to analyze the financial statements of a company and use them to calculate ratios such as: profitability, liquidity, and capital structure ratios. To implement a suitable strategy for our cases, I had to calculate the ratios to find out how liquid the company was, and if it could pay bills on time. It also showed the company’s return on investments and how the purchase of assets was financed. It was difficult understanding what line item on the financial statement affected each of the ratios. For example, I know gross profit margin was affected by sales and COGS, but I was not sure what else fit into the equation. I still do not fully understand every individual ratio in the analysis, but I do understand how to compare a company to the industry. The other classes I have taken in the college of business such as; operations management and management information systems helped me understand the implementation and control part of the case work we had to do. I believe I will use operations management when I get out into the workplace because companies are keen on sales and efficiency, therefore, a consistent business model is important.
Strategic management analyzes all the functional areas of a business and really makes you understand all the strategies that

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