Swot Analysis for Bmw

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Swot Analysis [pic][pic][pic][pic][pic][pic][pic][pic]Organizational strategies are the means through which companies accomplish their missions and goals. Successful strategies address [pic]four elements of the setting within which [pic]the company operates: (1) the company 's strengths, (2) its weaknesses, (3) the opportunities in its competitive [pic]environment, and (4) the threats in its competitive [pic]environment. This set of four elements—strengths, weaknesses, [pic]opportunities, and threats—when used by a firm to gain competitive advantage, is often referred to as a SWOT analysis. SWOT was developed by Ken Andrews in the early 1970s. An assessment of strengths and weaknesses occurs as a part of [pic]organizational analysis;…show more content…
Finally, a strong strategy should help an organization avoid or fix its weaknesses. If [pic]a company can develop a strategy that makes use of the information from [pic]SWOT analysis, it is more likely to have high levels of performance. Nearly every company can benefit from [pic]SWOT analysis. Larger organizations may have strategic-planning procedures in place that incorporate [pic]SWOT analysis, but smaller firms, particularly entrepreneurial firms may have to start the analysis from scratch. Additionally, depending on the size or the degree of diversification of [pic]the company, it may be necessary to conduct more than one [pic]SWOT analysis. If [pic]the company has a wide variety of [pic]products and services, particularly if it operates in different markets, one [pic]SWOT analysis will not capture all of the relevant strengths, weaknesses, [pic]opportunities, and threats that exist across the span of the company 's operations. Limitations of Swot Analysis One major problem with the [pic]SWOT analysis is that while it emphasizes the importance of the [pic]four elements associated with the [pic]organizational and environmental analysis, it does not address how [pic]the company can identify the elements for their own company. Many [pic]organizational executives may not be able to determine what these elements are, and the SWOT

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