Swot Analysis of British Petroleum Essay

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Background Company overview British Petroleum (BP) is the world largest retailer of gasoline in the United States. It ranks at the top of three global oil and gas industry. From the corporate watch website (2009), it pointed out that almost 70% of the profits are gained from the US and Europe. In addition, BP is also devoted for aviation fuels and shipping aspects. It is reported that about 900 ports and more than 1400 airports have been supplied by the BP’s lubricants and fuels. Meanwhile, BP has operated on other countries such as Asia and South America in order to expand its market and explorations. Company history BP was a company established by William Knox D’ Arcy, an Englishman who venture to Persia to explore oil. …show more content…

Unfortunately, he was step down because of the explosion of the deep horizon oil. Hagerty (2010) reported that 11 workers were died in this accident with massive spill of oil. Due to this harrowing accident, Tony’s tenure ended on 1 October 2010, and his position has replaced by Bob Dudley, a main board director of BP. SWOT analysis Strength Since BP is the world top three of gasoline industry with its great brand loyalty for oil, the company has its internal strengths. On the one hand, BP dominated a strong market position. Datamonitor (2010) pointed out that BP is one of the world’s largest manufacturer of oil and hydrocarbons in the UK and the second largest producer of gas. Meanwhile, in North America, BP is also the largest creator of oil and gas. Moreover, BP also occupies a large market share. BP Air, a supplier of aviation fuels, has become a world largest brand of the global aviation business .On the other hand, the company has a wide geographic presence. It is reported that BP has a presence in almost 80 countries through the whole world such as Middle China, Europe and the United States (datamonitor, 2010). Therefore, the company has a wide range of customers that can make the profits stay stable. Weakness Some internal weaknesses are also existed which could influence the company. For the oil and gas company, the main problems refer to pollution and safety. BP has involved in the largest environment problem which is caused by the spill

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