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Swot and Pestel of Emirates Airlines

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Introduction
Emirates Airlines (also known as Fly Emirates) is a major airline in the Middle East, and a subsidiary of The Emirates Group. It is the national airline of Dubai, United Arab Emirates and operates over 1,990 passenger flights per week, from its hub at Dubai International Airport, to 157 destinations in 55countries across 6 continents. The company also operates four of the world’s longest non-stop commercial flights from Dubai to Los Angeles, São Paulo, Houston, and San Francisco, all on the Boeing 777-200LR, & has latest Airbus A380 aircrafts for destinations like Bangkok. Emirates Airlines is a subsidiary of The Emirates Group, which has over 40,000 employees from101 nationalities, and is wholly-owned by the Government of …show more content…

The trend of considering the internet market also shows cases new opportunities for the company. Threats. Rival companies are major threats to the business. Emirates Airline, in contrast, started out in other lines of business and entered and airline capabilities of the company. The firm’s inability to keep up with innovations, or recognize its demand, creates a threat for them, a risk that they could be displaced by other industry leaders. The legal and political environment in the countries where they operate in could potentially affect the business negatively. Their apparent complacence could be used by their rival companies to their advantage, and take Emirates Airline by surprise, with the latter realizing too late that they are not the industry leader anymore. To summarize it in a few words the table is mentioned below : http://www.scribd.com/doc/23940073/Swot-of-Emirates-Airlines Strengths Weaknessess Opportunities Threats

a strong corporate culture Not all of diversification and approach have been successful to develop continuously new generations of more advanced airline and aviation services

Rival companies are major threats – Gulf Air, Etihad.

has the advantage of size Does not cater a lot of places in US tap into more markets as a result of the innovations being introduced in the aviation The firm’s inability to keep up with innovations, or recognize its demand decision to focus on

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