Taking a Look at FogDog Website

This case study explores different marketing techniques utilized by Prince sports. Research is conducted by utilizing marketing concepts retrieved from various publications as well as Prince sports website. Evolution in technology, joint ventures and adoption of different marketing techniques proved to be successful for Prince sports. There was an evolution of marketing all together at the height of Prince sports success with the introduction and adoption of social media in the marketplace. Prince sports ability to adapt and make changes based on consumer feedback

Amongst the retailers fighting for the market share in the sporting goods sector, Dick’s sporting goods persists to impress shareholders. The company’s profit margins and revenue have indicated excellent growth annually and looking ahead the administration expects revenue to augment by 3%. Generally, DKS is working at an optimum height with adequate capital adequacies to allow the expansion necessary to address the sector’s needs, yet is still able of maximizing shareholder’s wealth. The company has a winning strategy that has focused on the high-end athletics wants. DKS definitely has rewarded shareholders currently, producing an annualized overall return of 55.9% for the past three years. DKS competitive advantage comprises of its prominence on high-performance products intended for serious enthusiasts or athletes, rather than cheaper items for casual participants. Nonetheless, one can purchase the goods at certain skill and price levels. However, the focus of DKS on higher price, higher quality items make it more lucrative than its rivals. It also reduces the competition DKS faces from other competitors in the sporting goods and broad merchandise retailers who never share that emphasis. Not astoundingly then DKS is all in when it relates to omnichannel. The retailer has embraced fulfillment and sales efforts like buy online-pickup in store, in-store takings for online purchases, and endless aisle scheme that, for instance permit staff to place

Dicks has specially designed goods, making their brand be recognized as a manufacturer of high-performance goods that are very popular with athletes. This positive perception has enabled the company to be a competitive choice for both serious and casual athletes. Additionally the company offers its services to athletes of all skills and classes at negotiable price range (well, 2012). Also, the fact that most of the products of prominent companies including Nike, Adidas are only available at Dicks. The fact that these brands are very popular with customers makes Dicks a popular destination for them. Furthermore, Dicks provides assortment differentiated services that make its products stand out above those of the competitors. A good example is the teaming up agreement between Dicks and Adidas which saw the company initiate a line aimed at the production of baseball bats and gloves. Also, Dicks was an exclusive licensee of 2014 world cup soccer games and Umbro products in the United States (Dicks, 2013). Development of

There mission is to be recognized by their customers as the number one sports and fitness that serves and inspires athletes and outdoor people to achieve their best in everything they do. The vision of the store is to build brands that serve and inspire athletes and outdoor enthusiasts also to create value for the shareholders through improvements of everything they do (DKS Annual Report, 2012).

An athletes dream or even a sports lover’s store of preference, Dick’s Sporting Goods located at its new location is a spectacle to see. It’s extremely big and you can find yourself spending countless of hours there just strolling the aisles which is why I found myself observing much more than just the products they had to offer. I found myself observing the customer satisfaction, the employees’ willingness to help and be there if someone looked as if they were struggling trying to find something in this maze of new renovated store. Throughout my time spent at the new location I found some interesting things and

Prince Sports can stay ahead of the changes they possibly face if they keep in mind when Linda Glassel said “It’s learning, it’s studying, it’s talking to people who understand where the market is going” (Pg. 241). In order to stay ahead and take on any challenges that come their way, they need to employ research methods that can help them solve their problems and come up with new ideas for marketing their products. Besides using the Five-Step marketing approach, there are specific aspects they should pay close attention to. As a part of step three, they need to collect data, both primary and

Griggs Sporting Goods, Inc. is sporting goods and outdoor equipment store chain that was established in 2011 and headquartered in Atlanta, GA. The company operates with six departments which include competitive sports, camping, hunting and fishing, apparel, footwear, and licensing. The franchise has 600 stores and three distribution centers throughout the United States. Also, the company operates in four geographical segments, which include North America, South America, China, and Eastern Europe. I currently work at the company as the lead logistics coordinator and one of my major accolades was increasing the organization return on assets during the 2014-2015 yearlong GSG development project.

The company’s purpose is to “provide branded products and services of superior quality and value that improve the lives of the world’s consumers now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creations, allowing our people, our

The first key message Dick Sporting Good’s MD&A is Omni-Channel development. Mobile and online applications have enhanced customer service and fully integrated the operating cycle from brick and mortar stores. These advances have accelerated them towards achieving their goal of an Omni-Channel development and seamless shopping through several different channels. Furthermore, their same store sale ideology by which they ensure all stores present the same high quality service has translated into high sales revenues. Therefore, their Omni-channel development has been successful thus

As the brand name of Nike continue to soar, other companies in the industry; learning from the success Nike has experienced, start focusing more on brand development to keep up with the increasing levels of competition. These companies resort to brand maintenance, which has become the main target in this industry due to product differentiation made by Nike. Nike, being market-advantaged, produces an extensive range of products, through which it gains a balanced level of profits. This has influenced rival companies to initiate a new range of products in their businesses too. Previously these companies had high risks of failing in business, if their single products did not appeal to the market. Due to the impact of Nike’s business strategy, the other companies are also enlarging their product range,

Nike’s main strategy revolves around product branding. Their brand compromises of a swoosh logo which is accompanied by a message of “just do it”. The logo was imprinted on all of their products with the message developed to express the individuality of their target group. The branding was further promoted by Nike’s relentless approach on the quality of their product as demonstrated when considering overseas business opportunities, quality must not be compromised in order to do so. This ensures consumer satisfaction and loyalty towards Nike.

So this company is showing mission statement by their action in many way. And they proving that they are not only promising, they actually doing

Our purpose shapes how we invest in our brands around the world to inspire passion and loyalty.

Secondly, another challenge is to increase brand awareness and connect Decathlon China with its customers. To begin, we can see that no efforts are done to bring consumers to the Decathlon’s official website. As a result, Decathlon China should use specific online forums about sports, where people usually tell their purchasing experiences, ask questions, etc. and where Decathlon China could use banners to be visible and attractive. Decathlon China could also hire an employee who will be charged to share its “purchasing experiences at Decathlon China”, so as to convince people to have a closer look at Decathlon China when they are looking for sporting goods. In the same time, we can see that the competition is highly using social media to connect with their customers. Accordingly, Decathlon China should create a company fan page on Chinese local social media, and more specifically, Renren and Sina Weibo, as its target audience usually hang out on these social media. The Decathlon fan page should inform potential consumers, bring them to the official website, but also allow consumers to interact, ask questions directly to Decathlon. As a consequence, Decathlon China should also hire few employees to update its fan page frequently and answer very quickly to the questions of potential consumers to show their reactivity.

Initially, the company distributed free cases to college students across the country in an attempt to get their product in the hands of its consumers. This campaign became very successful and rapid proliferation of sales became the norm. The company continued to tailor their advertising to appeal to their target audience by sponsoring extreme sports, events, teams, and athletes. They sponsor athletes in the BMX, skiing, rally car, MLS Soccer, and many other sports industries (Red Bull). By sponsoring athletes such as Travis Pastrana and Shaun White, their “double bull” logo is never out of the spotlight, and constantly seen by the consumer.