Taking a Look at Nestlé

The product mix of nestle maggi is very large. It covers almost all the categories of products.

The dairy products at Nestlé are a big driving force for the growth of the company 's sales. With the health kick of the many individuals around the world, it pushes the innovator and renovators of Nestlé to reach new height in finding better and healthier products for their consumers. More recent, dairy division became a big potion of the company 's earnings, so it would be best for Nestlé to focus a big portion of their core competences and resources on the fast growing dairy division. Which leads us into the most recent yogurt produced by Nestlé 's, which is the LC1.

Nestle India Limited (NIL) introduced the Maggi brand to Indian consumers when it launched Maggi “2 minute noodles”, an instant food product in 1982. At that time, Indian consumers were rather conservative in their food habits, preferring to eat traditional Indian dishes rather than canned or packaged food. In fact, NIL was trying to create entirely new food category instant noodles in India. Initially, the company targeted working women on the premise that Maggi noodles were fast to cook and hence offered convenience.

This case study is about the crisis that happened to Nestle’s brand Maggi. This case details how a company who was running successfully and was the market leader for the past 30 years in the instant noodles segment, was suddenly banned in the whole country. Owing to concerns related to MSG and Lead levels in Maggi samples, many state government banned usage of Maggi. The MSG and the lead levels were found way above the permissible limits.

Koetse, M. (2012). From big mac to rice burger- globalization: McDonald's in japan. Retrieved from http://www.manyakoetse.com/from-big-mac-to-rice-burger-globalization-mcdonalds-in-japan/

Nestlé, a Swiss giant worldwide food company, which has scandals about their food, milk, production and the like. Recently, according to Bloomberg by Edvard Pettersson and Robert Burnson, on 27 August 2015, Nestlé was sued for a branch company, Fancy Feast, which sells cat food used slave labor and human trafficking for catching fish in Thailand to produce their pet food. However, Nestlé did not admit that they used slave labor for their supply chain. This course of action made some of their customers sued a lawsuit and started saying that they would stop consuming their pet food because Nestlé was making their consumers supporting the violation of human rights. In fact, most of the slave labors in Thailand were men and boys, and many of them were trafficking from their neighbors, Cambodia and Myanmar. They were badly treated. They had long working hours (more than 20 hours a day) with little or no pay. If their employers were not happy with them, they would be beaten to death (Yahoo News). From the DailyMail.com, Jennifer Newton For Mailonline reported that on 23 November 2015, Nestlé had admitted that their pet food which contains seafood were supplied from Thailand who uses slave labor. In addition, Nestlé announced that they would have a detail report and solution in 2016. Also, they committed to have stronger urge on training on the boat owners and all the suppliers about human rights and would be monitored by outside auditor to keep their promise on going. This paper

The victim of such mess is Maggie the instant Maggie noodles brand food and beverage company Nestle . one of most trusted brand and perhaps the country’s most comfort and favored food , it has captures the market in terms brand name and its sale .

The Project entitled- CHANGE IN THE CUSTOMERS PERCEPTION AFTER MAGGIE GOT BANNED deals with the study of the Maggi Brand that was launched in India in theYear 1983, by Nestle India Limited, this became synonymous with noodles. Mainly, this project studies the change in the consumer’s behavior after Maggie got banned. And also to know about the market position of Maggi as a Brand, how they survived in the past, what all strategies they adopted to become a well-known and well established brand after the banned case that had recently happened.

But brand expert Harish Bijoor had a word of caution for the Swiss major. "Despite being absent from the market, Maggi has a top-of-the-mind recall, perhaps even more than what it had a year ago. Nestle won't find it too difficult to rebuild the brand. But retailers will not see the same degree of robustness in Maggi as other brands have taken over its space on the shelves. Nestle will need to focus on below-the-line (BTL) activation at a grassroots level, in colleges, schools, with young mothers. For the company, God will be in activation," he

NIL is Indian subsidiary of global FMCG major, Netle SA. Nil introduced Maggi brand to Indian consumers with the launch of Maggi 2 minutes noodle, an instant food product, in 1982. With launch of Maggi noodles, NIL created an entirely new food category- instant food- in Indian packaged food market. Nestle which world knows as a cautious and conservatory company is a swiss originated 140 years old Multinational company started by Carlo Donati. Nestle India’s business objective and that of its management and employees is to manufacture and market the company’s products in such a way as to create value that can be sustained over the long term for consumers, shareholders, employees, business partners. Product mix of NIL consists of milk products and baby products, beverages, processed foods, chocolates and confectionary. Nestle India is one of the leading companies in FMCG space in India and it is acknowledged among India’s most respected companies.

In 1947 Nestlé acquired the Maggi brand. Today the tradition continues around the world. Whether it’s Maggi bouillons, soups, seasonings, noodles or sauces, consumers have come to know and trust the Maggi brand for its high quality, convenience and

Nestle has faced a problem regarding one of its products which was ‘Maggi noodles’ (Digital Strategy Consulting Limited, 2017). It was get banned in India (News Desk, 2015) because high level of lead and monosodium glutamate (MSG) was founded in product (Auriga Research Pvt. Ltd., 2015). Customers declined to purchase Maggi after this news (Digital Strategy Consulting Limited, 2017). However, company knew very well that product contains reasonable level of lead and MSG (Digital Strategy Consulting Limited, 2017) so case study will discuss about how the company was able to manage this problem by using social media until the product has been proved safe.

As Asian food and culture is growing and the barriers to entry this market are relatively low so that we are facing with great competitions, not only with the other fast food providers, such as local Chinese and Thai takeaways, but also brands that offer similar meal with us, such as Noodle Box. Hence, we are facing the challenges which come from our competitors regarding on how we can get more people buy us more frequently. So we decided to provide customers with a healthy and green meal, which contains more vitamins and less oil in the noodle then that’s why we call the shop ‘Green Noodles’ in order to build a higher brand salience which will highly contribute to the increase of sales.

Nestle is best known for its chocolate, coffee (it invented instant coffee) and milk products. Nestle is the largest beverage and food company in the world, having more than 281000 employees at 500 facilities in 200 countries. They have their headquarters in Vevey, Switzerland; the company has an annual revenue exceeding $104 billion. The company sells hundreds of products, which are adapted to fit the market and culture. Nestle allows organization to conduct business as it saw fit, taking into consideration the local conditions and business culture. To support this decentralized strategy, there were 80 different information technology units the run 900 IBM AS/400 midrange computers, 15 main frames and 200 Unix Systems. Nestles management found allowing local difference created inefficiencies and extra cost that could prevent the company from competing efficiently in e-commerce. Years ago Nestle embarked on a program to standardize and coordinate its information system and business process. The company initially had SAP’SR/3 enterprise resource planning. This software integrated materials, distribution and accounting applications in Canada, USA and Europe. Nestle then expanded its enterprise system strategy to all the facilities, that way they act as a single-minded e-business. Once the project was complete Nestle was able to use the sales information provided by the retailers from different countries to measure the effectiveness of its

Julius Maggi died at the age of 66 but his legacy continues to this day also and is still known for his invention in the history of packaged products. The companywhich was founded by Julius merged with Nestlé during 1947 and since , Nestlé has been an associate of the trusted brand Maggi.