Maggi Essay

Purchase intentions for both, pasta and pizza, are shown in Exhibit 3 and Exhibit 7. Results shows that 76% of respondents would have the intention of buying Cucina Fresh pasta, which is higher than the 60% of purchasing intention for TruEarth pizza. Likewise, the mean likeability (4.1) and mean price/value rating (3.2) of Cucina Fresh are higher than the mean likeability (3.7) and mean price/value (3.0) of TruEarth pizza concept.

Nestlé has to determine the current strength and weakness of the Maggi brand by gaining feedback from the consumers. This data can be used to make decisions on the current business problem faced by Nestlé.

However, this strategy also has some disadvantages that may hurt the company’s development: The first is the fierce competition between these brands. And it is important to note that using this strategy means facing higher risks. Cost control is another big problem. Obviously, the more brands there are to manage, the higher the costs. For this reason, many prudent companies prefer brand extension over multi-brand management.

The International segment’s net sales increased 7% compared the sectors net sales in 2010. The increased sales in this sector were a result of a 5% growth in the European market, driven by increased sales in Häagen Dazs and Nature Valley in the United Kingdom, and Old El Paso in France and Switzerland. There was also an increase in the Asian/Pacific region with a 14% growth in sales driven by sales of Häagen -Dazs and Wanchai Ferry brands in China. Although 45% of Haagen-Dazs is sold in the US GSI does not control the product in the US. Nestle company retains rites to operate and sale in the United States, therefore GSI only profits from foreign sales of Haagen-Dazs.

Brand image is important to consumers and television ads are a great way to get their name out. Most of this population is aware of this product and only some of this population would purchase it.

Nestlé’s products are categorized as business and convenience products. They different variation of products and they have a 12 product lines. Besides, they have products which are in the introduction stage, growth stage and maturity stage. Nestlé (Malaysia) Berhad are their trade name while Nestlé is their brand name. They are using mixed branding. They also provide different kind of packaging for different type of product. They are using demand-oriented, cost-oriented, profit-oriented, competition-oriented, and special adjustment approaches. Their headquarters is in Switzerland and they has 114 outlets across the world. They 7 factories in Malaysia. They are using multichannel marketing. Furthermore, they promote their products through advertising, personal selling, public relations, sales promotion and social

The official statement on this topic is : “Our goal is to provide convenient, nutritional foods that – when combined with exercise and activity – can help people live healthier lives.” Convenience The range of convenience food products manufactured and marketed is broad and diverse, making it easy for the customer to eat something while “on the go” like a granola bar , make dinner for the family by heating up a tv dinner or host a birthday party with cake mix, chips, muffins and many other snacks. This view is supported bay the company´s statement: “Today, we help you feed your family conveniently, nutritiously – even

The Kraft macaroni and cheese is marketed towards many people, but largely parents with small children. This product is highly convenient when it comes down to ease of preparation. In recent years, Kraft has made changes to market a main focus with the interest of health and food die with their product. As Kraft Macaroni & Cheese grew over the years, new products had become brands in and of themselves. This created a fragmented product line and inefficient use of marketing resources.

Maggi Noodles is the leader of the market in India. Nestle want to explore the potential Maggi in the Indian market.90%of market share in this segment now.

Throughout the food advertisement analysis, it was seen that most of the advertisement make it very accessible

Chobani is a greatly successful company based in New York, where their Founder Hamdi Ulukaya moved to when he came to the states from Turkey (Chobani History 2016). Chobani is a company known for having the best Greek yogurt in the United States. Chobani prides themselves on having a high quality yogurt that is incomparable with any other brand of yogurt out on the market. This dedication the quality is what sets Chobani above everybody else is directly causing their positive business growth. By the end of 2015 Chobani’s revenue was at “$1.5 billion where their competitors were at $250 million” (Giammona 2015). What differentiates Chobani between its competitors is its dedication to the quality and the fact that the Chobani Greek yogurt is healthier than that of Dannon and in any other competitors brings as they use all natural ingredients on where others may have antibiotics and other unhealthy byproducts in their yogurt which can be poorer for health of the consumer. With Chobani’s small staff of 2000 employees and their solo headquarters and different type of product manufacturing, Chobani makes a huge difference in less mechanical and robotic form of creating the yogurt that those of the competitor’s process to creating quality within the product. Companies such as Coca-Cola or Pepsi Co would want to buy a Chobani there has been no offers them product differentiation such as the purchases the Coca-Cola has made with Vitaminwater (Martin, Sorkin

* For the pasta we can see (exhibit 6) that 26% of total surveyed persons perceive it as a fresh product, only 8% think its price is too high, and 61% found nothing dislikable in it.

Indomie brand is a recognizable instant noodle brand and one of the most popular in the world and is made and sold in various countries. It is based in Indonesia, which is one of

As Asian food and culture is growing and the barriers to entry this market are relatively low so that we are facing with great competitions, not only with the other fast food providers, such as local Chinese and Thai takeaways, but also brands that offer similar meal with us, such as Noodle Box. Hence, we are facing the challenges which come from our competitors regarding on how we can get more people buy us more frequently. So we decided to provide customers with a healthy and green meal, which contains more vitamins and less oil in the noodle then that’s why we call the shop ‘Green Noodles’ in order to build a higher brand salience which will highly contribute to the increase of sales.

In 1905, however, the companies merged to become the Nestlé and Anglo-Swiss Condensed Milk Company, retaining that name until 1947, when the name Nestlé Alimentana SA was taken as a result of the acquisition of Fabrique de Produits Maggi SA (founded 1884) and its holding company, Alimentana SA of Kempttal, Switzerland. Maggi was a major manufacturer of soup mixes and related foodstuffs. The company’s current name was adopted in 1977. By the early 1900s, the company was operating factories in the United States, United Kingdom, Germany and Spain. World War I created new demand for dairy products in the form of government contracts, by the end of the war, Nestlé's production more than doubled.