Introduction Singapore Airlines was founded in the year 1947 as the Malayan Airways Limited (MAL) during the British invasion at the Tanah Melayu. After the events Independence in 1957, the Malayan Airways Limited has changed its name to Malayan Singapore Airlines (MSA). However, the company name should be changed again as a result of the separation of Singapore from Malaysia in 1965. This company was separated in two different entities which are the Malaysian Airlines (MAS) and the Singapore Airlines (SIA)
Introduction The airline industry is by itself plays a big part in the economy. It generates 31.9 million jobs globally. (The impact of the financial crisis on labour in the civil aviation industry) It involves transportations, catering, securities, logistics, etc. As it does not work as an industry by itself, HR planning comes to be an important task. The airline industry has generally seen success in the many aspects involved with it – service, tourism, innovations etc. Despite the terrorism
Singapore airline’s History can be traced back to when it was found in 1947 with Malaysian Airlines (known as Malayan Airways). Its first flight linked commenced from Singapore Kallang to various places like Kuala Lampur, Ipoh and Penang. Malaysian federation was formed in 1963 naming the company to Malaysian Airways and further changing it name to Malaysia-Singapore airlines (MSA) in the year 1966. In 1972 the MSA Company was split into two, Singapore airlines and Malaysian airlines system (Renamed
conducted were made feasible. Things like buying and selling various products can now be done online. The consumer no longer needs to moves from his location. A few clicks from his mouse will suffice enough to do the job. You can now also earn a degree by taking an online education. It is no wonder that booking hotel rooms can now be done in a more convenient way today. If a certain traveler is planning to visit a foreign place, it would be hard for him if he does not have a hotel or residence to reside
EUROPE 8 3.1 IMPACT ON OTHER AIRLINES (INDIRECT ROUTING) 8 3.2 IMPACT ON OTHER AIRLINES (DIRECT ROUTING) 9 3.3 VIRGIN AUSTRALIA – ETIHAD AIRWAYS 9 4. CONCLUSION 10 5. References 11 1. INTRODUCTION On April 2013, it is a milestone for Qantas airways in its history that Qantas ended their joint venture partnership with British Airways and started a new agreement with Emirates which is called Qantas-Emirates alliance. Over the past 15 years, Qantas set a hub in Singapore Changi International Airport
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Topic: Impact of Severe Acute Respiratory Syndrome (SARS) on the economy of Singapore. TABLE OF CONTENTS 1. Introduction to SARS Page 3 2. Impact on Export and Local Consumption Page 4 3. Impact on Employment and Wages Page 8 4. Impact on Government Expenditure Page 10 5. Impact on the Gross Domestic Product (GDP) Page 11 6. Conclusion. Page 14 7. References Page 15 Introduction to SARS Severe Acute Respiratory Syndrome (SARS) first surfaced
Most important trends in the airline industry 3 The position of Singapore Airlines and reasons for prior success 4 Current strategy according to Rust, Norman and Dickson 6 The major issues Singapore Airlines is facing 7 Is Singapore Airlines current strategy sustainable for the future? 7 SWOT analysis 8 Future strategy for Singapore Airlines 9 References 10 Introduction The purpose of this paper is to advice the management of Singapore Airline (SIA) which strategy they should
EXECUTIVE SUMMARY Singapore Airlines (SIA) is one of the world’s leading players of the international airline industry. The Singapore Girl carrier, it is a prominent brand in providing high quality service standards to its customer. The current pressures of the contemporary business setting necessitate change on its managerial strategies. There are problems and issues in its operations like serving customers with high expectations and competitive pressures including technology innovations
talks about Malaysia Airlines, and it identifies the various challenges and opportunities that the airline company is currently facing. This paper also examines the various ways and methods in which Malaysia Airlines could use for purposes of branding itself, in order to meet a competitive over rival companies. In meeting the objectives of this paper, it will be the various strengths and weaknesses of Malaysia Airlines will be analyzed. Also, the strategies that the airline company should use in